Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing is great at driving short-term revenue and is good from a cash flow perspective.

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Design Week

AUGUST 17, 2021

But you probably know her best for her work creating augmented reality (AR) social media filters for some of the world’s biggest brands. “Everything is new in AR” The scope of social media filters is considerable – Galinari’s work has so far gained more than 400 million impressions across platforms. .

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Inside Retail

JUNE 18, 2024

In an Australian retail environment defined by heightened competition and consumers tightening their wallets, acquiring new customers – and keeping them – is proving a critical challenge for many retailers. So we know that social media, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On

Social Media 264

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Retail Focus

JULY 5, 2022

The primary purpose of retail stores is to stock and sell products to consumers. You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Create An Online Presence .

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Inside Retail

NOVEMBER 24, 2024

Around 2019, my design team and I started to look around to see if there were any opportunities to create our own consumer brand,” he said. E-commerce was booming in China at the time, and the team experimented with several small brands at lower price points that were aimed at consumers surfing sites like Taobao.

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Perspective Consumer Marketing Balance 130

Retail Focus

AUGUST 24, 2022

Ecommerce has become more widely available and accepted and, in the process, has given plenty of benefits to consumers. Today, consumers can research any product they want to buy, find electrical, travel, and betting offers , among others, and have more control over how they pay. In-Depth Knowledge. Finding Deals. Conclusion.

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Inside Retail

SEPTEMBER 22, 2021

We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said. Consumers] don’t always want to see the slender, 20-year-old model featured in the campaigns for the brands they buy.

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Retail Focus

FEBRUARY 9, 2023

This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI.

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Social Media Concept Shopping Beauty and Health 264

Inside Retail

FEBRUARY 8, 2024

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So Live streamers caught onto the concept and the product went viral on social media creating huge demand for the product.

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Inside Retail

MAY 28, 2024

This is how consumers are evolving and we want to meet them where they are and we strive to make the shopping experience as cohesive as possible. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? The power of TikTok for product discovery is incredible.

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Inside Retail

DECEMBER 15, 2024

While entrepreneurship and the direct-to-consumer wellness category present new challenges, I am grateful for the foundation I built in corporate fashion retail that has helped me hone the professional skills to successfully bring Barrire to the growing brand it is today.

Fashion 130

Fashion Beauty and Health Balance Social Media 130

Inside Retail

JANUARY 4, 2023

The brand’s fifth store in Singapore, which is located in Ion Orchard, features an “enhanced shopping experience” that aims to introduce more consumers to Desigual through a new perspective on the brand. Consumers have a particular way of consuming and doing business,” he noted.

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Concept Art Fashion Social Media 246

Inside Retail

JULY 7, 2021

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7 Importance of authenticity.

Social Media 130

Social Media Beauty and Health Advertising Perspective 130

Inside Retail

OCTOBER 26, 2022

Salakas attributes this growth to a desire by consumers to go out, socialise and celebrate the festivities. Salakas contends that social media and the Americanisation of Australian culture has accelerated the development of Halloween in Australia. I’ve grown up observing Halloween from a party shop perspective,” he said. “In

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Social Media Merchandising Perspective Art 246

Inside Retail

FEBRUARY 19, 2024

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

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Marketing Engagement Strategy Social Media 290

Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. Notably, several don’t even have a brick-and-mortar shopfront, Zhang says. “As

Social Media 130

Social Media Advertising Marketing Perspective 130

Inside Retail

JULY 24, 2022

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The Galaxy audience – Gen Z – is already familiar with both creating video content and buying online, having grown up with social media.

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Fashion Social Media Circulation Accessories 147

Inside Retail

SEPTEMBER 14, 2021

Here, we chat with him about his business heroes, where he finds inspiration and who he’s following on social media right now. It is the best way to keep myself excited, motivated and be able to see things from a totally different perspective. IR: What podcasts/magazines/books are you consuming right now?

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Design Perspective Artistic Social Media 162

Inside Retail

AUGUST 27, 2024

Prior to that, I was a consultant at McKinsey, where I served clients in the consumer and retail sectors across a variety of strategic and operational areas. The mindset of truly owning a business end-to-end gave me a unique perspective that has been extremely valuable working at founder-run companies.

Social Media 130

Social Media Perspective Balance Consumer 130

Retail Focus

DECEMBER 12, 2023

Assessing the ROI of Christmas windows requires assessing not only immediate sales but also factors such as brand recall, social media engagement, and customer loyalty. Consumers don’t just recall the items they purchased; they remember the joy, wonder, and emotional experiences associated with the process.

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Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

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Social Media Fashion Engagement Promotion 130

Inside Retail

MARCH 14, 2024

Song also said that consumers are becoming more prudent in their spending habits, so this was the right time for the brand to shift to more products that embody these values. “If We’re direct to consumers, we own all the selling channels and touchpoints, be it the website or our stores.

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Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention.

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Inside Retail

MAY 22, 2023

billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media. Cumulative TV audiences have grown to 1.5 A new beginning “It’s very exciting for us. Interestingly, he noted that Netflix’s Drive to Survive series has been a key driver in attracting this new breed of fans.

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Social Media Merchandising Fashion Perspective 147

Inside Retail

OCTOBER 1, 2024

The development of e-commerce, which has seen more Australian brands sell direct to US consumers over the past 10 years, has also given some firms confidence that their products will be well received,” he added. Australian retailers can add some fresh perspectives to the market in terms of designs and styles,” Saunders stated.

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Inside Retail

JULY 12, 2021

As consumers adapt to the new reality of living amidst uncertainty for the longer term, one thing is clear – the acceleration of e-commerce adoption sees no signs of stopping. . Simplify the process with CIAM. Unique SMS or email codes, also known as One Time Passwords (OTPs) is another way to eliminate the need for recall.

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Social Media Perspective Customer Engagement Art 147

Inside Retail

MAY 2, 2022

Kathryn Carter: The updates we’re making are a continuation of our shopping journey from a Snap perspective. I think retailers understand the benefit of having consumers try on different products in a way that is really fun, creative and impactful. Inside Retail : How significant are the new AR features that Snap has just announced?

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Inside Retail

AUGUST 28, 2022

Through previous brand experience with TDE, influencer lunches, dinners and shoots I knew that brands that worked well for creating Instagram content resonated with consumers. The products we create resonate with content creators so we get great cut through with our social media strategy.

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Social Media Department Stores Marketing Perspective 130

Inside Retail

JUNE 3, 2024

. “We want to take this to the Western countries, where livestream is not as popular…but we think why not – from an entertainment perspective this is like an evolution,” said a Zara spokesperson for the initiative, which is expected to launch between August and October.

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Inside Retail

APRIL 6, 2021

Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In Who can teach yoga and educate our guests [Yim’s preferred term to consumers] better about our brand than our own people?”

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Inside Retail

AUGUST 26, 2021

By its very nature, a multi-generational workforce brings variety in perspectives, which, if harnessed well, can support improved retention, enhanced productivity, knowledge sharing, and innovation. Use multiple channels of communication. Provide equal access to opportunities.

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Promotion Management Social Media Form 242

Retail Focus

AUGUST 14, 2024

Vaping allows users to discreetly intake cannabinoids into their bodies, unlike other conventional ways of consuming CBD, such as oils or capsules. Besides, numerous flavors and customizable options for vape products make them remarkable while appealing to many different kinds of consumers.

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Inside Retail

JULY 19, 2021

In this interview, Cortini talks about the changes in consumer spending during Covid and the innovation that will drive Zalora’s success in this region in the years ahead. That is very aligned with our vision to create a platform that connects consumers in Southeast Asia to the limitless world of fashion and lifestyle.

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Social Media Fashion Consumer Marketing 130

Inside Retail

JUNE 21, 2022

KPMG’s recent survey of over 75,000 global consumers revealed that the new boom in the Internet Of Things (IoT) sector is something that needs to be highlighted. This of course has a huge significance in the retail industry,” KPMG’s head of consumer Anson Bailey said at the Future of Retail conference earlier this year.

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Inside Retail

JANUARY 17, 2023

From a sales perspective […] we’ve started off incredibly well this year,” Creed CEO Sarah Rotheram told Inside Retail. I’ve been retailing in China for many years; the Chinese consumer is often on a journey of self-discovery and won’t necessarily follow trends elsewhere,” she said. Going after Gen Z. They know what they want.

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Inside Retail

OCTOBER 2, 2024

My summer assignment was to research this new category and ask, ‘What does this new consumer look like?’ and ‘Does Aveda have the tools, resources and product to speak to that consumer in its current format, or did they require something new and unique?’ We are here to surprise and delight consumers based on their wants and needs.

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Marketing Consumer Social Media Strategy 130

Inside Retail

MAY 25, 2023

My journey with the brand started in late 2016, when I was the global social media manager for Reebok, managing the Reebok and then Reebokclassics social media accounts. My key takeaway is the global perspective I have adopted when handling situations, both professionally and personally.

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