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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

Strategy 237
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. This increasing polarisation underscores the value of well-managed assets.

Expansion 264
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H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

Cultural differences and fierce competition The Asian retail market, particularly in countries like South Korea, Japan, and China, is characterised by its dynamism, technological innovation, and fierce competition. The way consumers dress in this region is strikingly different from the rest of the world.

Strategy 130
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How brands like Skims, Nike, Ben & Jerry’s create winning retail collaborations

Inside Retail

They have all successfully tapped into the power of pop culture to keep hold of the increasingly fleeting attention of the millennial and Gen Z consumer. However, just because a collaboration is unique, or even a little weird, depending on the consumers perspective, doesnt ensure that it will be popular or profitable.

Marketing 130
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Viv for your V founder on bringing sustainable period care to 500 stores

Inside Retail

Since launching in January 2020, Viv for your V has steadily built its direct-to-consumer (DTC) and e-commerce presence via retailers like Amazon and TikTok Shop. Inside Retail : How did the concept for the brand come about? I felt consumers deserved better, both for their bodies and for the planet.

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GoTo and Alibaba lead the charge in Asia-Pacific’s booming retail market

Inside Retail

Top 10 fastest growing retailers Amid the dynamic and competitive retail landscape in 2022, ‘GoTo Gojek Tokopedia PT’ and Singapore’s ‘Sea Ltd’ emerged as standout performers, achieving retail sales growth rates of 44 per cent and 43 per cent, respectively.

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From stock levels to financing: How interest rate hikes impact retail

Inside Retail

Following nine consecutive interest rate increases in Australia – with more likely to come – retailers are having to navigate a challenging economic environment, as consumers are looking to cut back their spending across a range of categories. per cent drop in consumer spending.

Flow 246