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How G-Star is recalibrating its local strategy for a post-Covid retail landscape

Inside Retail

Rebounding from the lasting impacts of Covid, including reduced government subsidies and heightened operational costs, the brand is recalibrating its strategy. Strategic shifts G-Star appears intent on crafting a seamless and thoughtful reintroduction to Australian consumers. The companys relaunch strategy is a studied one.

Strategy 264
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Day two at NRF: Pattern Beauty, Tommy Hilfiger and the power of storytelling

Inside Retail

After years of searching and research, Ross eventually realized just how large of a market there was for consumers like herself and knew she had to take matters into her own hands. It is this deep understanding of how consumers want to be marketed to and the power of storytelling that Ross has achieved success.

Pattern 289
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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

While the brand’s designs were considered bold and lively by Gen X and older Gen Y consumers, also known as Millennials, the brand didn’t strike the same chord with younger Gen Y customers. How did Vera Bradley fall off?

Strategy 130
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Sensible gifting took centre stage as consumers embraced practicality this Christmas

Retail Focus

Fewer orders, bigger baskets Although total orders were down by 15% compared to 2023, the higher AOV demonstrated consumers willingness to spend more strategically and free shipping thresholds, loyalty programmes, and bundle offers encouraged shoppers to increase basket sizes.

Gifts 147
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How retailers can thrive amid inflation: Strategies for the holiday season

Inside Retail

As we approach the busiest time in the retail calendar year, one question looms: How can retailers revive sales in a landscape of unstable inflation and changing consumer habits? The latest Consumer Price Index (CPI) figures show inflation has fallen to within the RBA’s target band at 2.8 per cent – the lowest in 3.5

Strategy 130
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How Amazon, Temu, and Shein are reshaping Australia’s retail landscape

Inside Retail

This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers.

Fashion 246
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The consumer preferences driving the next generation of e-commerce

Inside Retail

Each generation has its own buying power and spending patterns. Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. Enter the next shopping trend that bridges sustainability and saving: Recommerce.

Consumer 130