Inside Retail

OCTOBER 4, 2022

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews.

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Beauty and Health Social Media Advertising Pattern 246

Inside Retail

JANUARY 19, 2023

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them. Rather than talking about what we do when we’re out there, it’s about how it makes us feel.”

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Retail Focus

FEBRUARY 2, 2024

Data on things such as consumer trends and internet searches are abundant these days, but that doesn’t mean you’ll always get it right in terms of selling things people want to buy. This data will give you a better understanding of what customers want and, in turn, their behavioural patterns.

Social Media 130

Social Media Pattern Engagement Strategy 130

Retail Bound

APRIL 23, 2024

From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape.

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Consumer Social Media Promotion Marketing 52

Inside Retail

JULY 2, 2024

Bands or artists insert hidden messages in lyrics, video clips and social media posts to forge a more personal connection with their fan base. As a marketing tool, they’re a genius and cost-effective way to turn regular consumers of your art into superfans. I can choose my colourway, my pattern, and even my grip.

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Social Media Pattern Artistic Space 264

Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

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Unity Engagement Social Media Apparel 260

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Social Media Color Apparel Texture 246

Inside Retail

JULY 3, 2022

In a world of social media, email marketing, memberships, subscriptions, retailer partnerships and everything else digital technology has given us, it’s ironically easy to lose sight of the customer. Your customers are much more than their digital identifiers, such as email addresses, phone numbers, or social media handles.

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Social Media Pattern Marketing Contrast 147

Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019). Modern luxury marketing relies on the omnichannel experience.

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Social Media Strategy Balance Engagement 147

Inside Retail

OCTOBER 22, 2024

The Covid-19 epidemic brought to light flaws in our social media networks, therefore aggravating this problem. And social media, even if it provides some connectivity, can also sometimes make people feel disconnected. Retail environments are seen as centres of social interaction, education, and connection.

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Curate Social Media Space Layout 130

Inside Retail

JULY 24, 2022

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The Galaxy audience – Gen Z – is already familiar with both creating video content and buying online, having grown up with social media.

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Fashion Social Media Circulation Accessories 147

RetailMinded

SEPTEMBER 19, 2023

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.

Strategy 52

Strategy Consumer Tailored Social Media 52

Retail Focus

MARCH 28, 2023

There have been changes in priorities around consumer spending. Where customers accustomed do consumption patterns in the past decades? Consumers were often more loyal to certain brands than they are now. Retailers may use a combination of these strategies to educate consumers to adopt new habits. Ghalia BOUSTANI.

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Pattern Social Media Tailored Advertising 162

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. The integration of technology into subscription services has also been a growth driver.

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Marketing Beauty and Health Promotion Customer Retention 246

Inside Retail

AUGUST 6, 2023

This collapse follows the demise of Australian furniture brand Brosa late last year – which cited declining sales and cash flow pressures – as well as heightened challenges faced by small-to-medium sized retailers that are struggling to cope with rising costs, and a slowdown in foot traffic and consumer activity. The jury is out.”

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Flow Social Media Consumer Department Stores 243

Inside Retail

MAY 19, 2024

Fragmented markets, volatile consumers “Markets are becoming increasingly fragmented, and as a result, consumer and market behaviour is more difficult to predict. Brands have more access to consumers through different mediums, and consumers have broader access to products and brands through e-commerce.

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Planning Social Media Promotion Location 147

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Retail Bound

NOVEMBER 5, 2024

With the rise of technology, retail has now entered the digital age where consumers can shop at the click of a button from the comfort of their own homes. AI has revolutionized the retail industry by providing both product startups and retailers with valuable insights into consumer behavior and preferences.

Social Media 52

Social Media Pattern Tailored Strategy 52

Inside Retail

MARCH 19, 2024

Don’t fall into the trap of assuming they think and act the same, so use a mixture of email, SMS, social media, and other channels to communicate with them.” The ease of returns has become a basic expectation among consumers shopping online. Daly recommends customising returns to offer high-value customers a VIP experience.

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Planning Customer Retention Social Media Marketing 290

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. This presents a vast consumer base for headwear products,” he noted. Nonetheless, the region also offers significant opportunities.

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Inside Retail

OCTOBER 13, 2024

After a particularly hot day in the Dominican Republic, Hurtado experienced the lightbulb moment to launch her brand Hello Updo, a hair accessories brand specialising in products designed for voluminous hair with varied curl patterns. IR : September 15 to October 15 marks National Hispanic Heritage Month.

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Inside Retail

NOVEMBER 27, 2023

While Australian retail’s annual peak season may have dawned, “a perfect storm of challenges” has created an extremely difficult time for retailers who are facing higher overheads and falling spending as consumers adapt to the cost of living crisis. Zahra also believes it is essential that retailers appeal to consumer values.

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Strategy Social Media Consumer Pattern 130

Hunton Andrews Kurth

JUNE 6, 2022

The FTC has announced that it is taking a fresh look at its guidance for online disclosures, in part because, according to its Consumer Protection Director, “some companies are wrongly citing the guides to justify practices that mislead consumers online.”.

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Advertising Social Media Pattern Form 95

Inside Retail

SEPTEMBER 19, 2023

Beauty customers are increasingly changing their shopping patterns, and Adore Beauty wants to understand what’s next. Much of this is centred around authenticity, with customers moving away from celebrity endorsements and influencers, and back toward authentic experts and consumer communities.

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Beauty and Health Curate Social Media Pattern 130

Retail Focus

APRIL 12, 2023

Furthermore, it could also be a good opportunity for fashion companies to get a glimpse into new trends, colors, patterns and fabrics. One of the major ways is that it can boost consumer interest and demand for fashion products. One of the major ways is that it can boost consumer interest and demand for fashion products.

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Fashion Social Media Unity Promotion 130

Inside Retail

AUGUST 11, 2024

The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Xiaohongshu, or ‘Little Red Book’, is commonly referred to as the Chinese version of Instagram due to its visually driven, user-generated content.

Engagement 147

Engagement Beauty and Health Strategy Social Media 147

Inside Retail

JULY 12, 2023

2 million owed to restaurant-tech platform Liven While inflation and gloomy consumer spending patterns are familiar to struggling restaurants, Calia’s relationship with restaurant-tech platform Liven appears to be a complicating factor in the administration process.

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Gifts Social Media Pattern Location 245

Inside Retail

AUGUST 3, 2021

With the rise of social media, in particular Instagram, the broader community has been able to connect and see more icons of hijab fashion, like the incredible supermodel Halima Aden and fashion influencer Leena Snoubar who have portrayed veiled women in a whole new light. This can make shopping less daunting and less time consuming.

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Shopping Social Media Fashion Accessories 246

Inside Retail

APRIL 3, 2023

With the cheapest mobile data rates in the world, thanks to intense competition among telecoms providers, and the explosive growth of social media and personal entertainment, Indian consumers are going digital at a breakneck pace. And most traditional consumer-focused companies also trade at valuations above the benchmark index.

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RetailMinded

JUNE 19, 2024

Leverage social media platforms for targeted ads , featuring wellness influencers who align with your brand values. Use Targeted Social Media Ads: Tailor your social media campaigns to specific health-conscious demographics using platforms like Instagram and Facebook.

Strategy 52

Strategy Marketing Social Media Tailored 52

Retail Focus

SEPTEMBER 9, 2024

In retail, for example, an event could be a purchase, inventory levels dropping below a set amount, social media mentions, and so on. This is done by establishing event driven architecture patterns. Event Consumers: These are the systems that are then set up to respond to that event.

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Architecture Social Media Pattern Marketing 130

Inside Retail

APRIL 26, 2024

According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items. However, over the last 12 months, like most people, my shopping behaviours and patterns have changed a lot.

Fashion 162

Fashion Social Media Shopping Pattern 162

Retail Focus

SEPTEMBER 5, 2024

Global marketing manager Rayan Cherri said retail is undergoing a rapid digital transformation, driven by evolving consumer expectations and increased competition. She explained consumers will come to expect faster service, personalised experiences, and frictionless shopping as AI drives operational efficiency.

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Management Social Media Shopping Concept 162

Inside Retail

MAY 1, 2023

Some of the ways that retailers are using data analytics include: Customer segmentation and personalisation Consumers increasingly expect personalisation and to do this retailers need to segment customers in increasingly more granular ways – things like demographics, buying behaviour, preferences and purchase history.

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Hunton Andrews Kurth

MAY 31, 2023

Counterfeit goods continue to become increasingly ubiquitous, presenting a host of issues for both retailers and consumers. Specifically, the PTO “welcomes all input relevant to future strategies in the fight to prevent counterfeited and pirated goods from entering the stream of commerce and reaching the hands of consumers.”

Strategy 52

Strategy Pattern Social Media Consumer 52

RetailMinded

OCTOBER 1, 2023

From harnessing the power of social media influencers to crafting intricate omnichannel campaigns , independent retailers must cross over the complexities of modern marketing tactics. Here are a few tips to help you delve into the psychographic nuances that shape consumer choices.

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