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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. The generational disruptors Born between 1980-1995, Millennials are known for their thoughtful purchasing habits that place brand value and actions ahead of tradition, according to IMARC market research.

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The consumer preferences driving the next generation of e-commerce

Inside Retail

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. From Gen Z to Alpha While Generation Z and millennials have been lucrative target markets for many retailers, the next big opportunity lies in the younger generation, Generation Alpha.

Consumer 130
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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added. Yet, their adaptability, continued consumer focus, and strategic acquisitions have positioned them as a resilient force in Australian fashion retail today.

Apparel 252
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How Bubble cracked the Australian market, by mirroring its US and UK strategy

Inside Retail

Timing is everything and knowing when to launch in a new market can make or break a brand’s success in a new region. With such a saturated beauty and skincare market, why was it the right time for Bubble to expand and how did it do so successfully? The brand’s founder and CEO Shai Eisenman recently shed light on the Australian launch.

Strategy 130
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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Their [Prada Group] goal is to have a presence where shoppers are, and for younger consumers, this might be Snapchat,” Mansfield said. billion Bitmoji avatars globally. I think not.”

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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

The vaping industry has seen a lot of growth over the years, driven by evolving consumer preferences, regulatory changes, and advancements in technology. For vape juice brands, staying competitive in the retail market requires a deep understanding of the latest trends influencing sales.

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M-Cube launches M-Lab, its exclusive music catalogue to spearhead emotive retail experiences

Retail Focus

Unfortunately, in-store music can sometimes be an afterthought despite its huge potential for connection with consumers. Paired with research in sound psychology, experiential marketing, and expertise in copyright law, M-Lab is an essential tool for all retailers to help with the challenges they are facing.