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Can innovation help Nike maintain its market dominance?

Inside Retail

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

Marketing 246
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Why Wilson is bringing its A-game to physical retail in the US market

Inside Retail

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing.

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From sprinters to sneakers: How Puma aims to tap into ‘halo effect’ of Olympians

Inside Retail

German sportswear brand Puma is using this year’s Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market. “That’s something we need to strengthen further in the consumer mindset.”

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Amer Sports’ sales rise in China amidst demand for niche brands like Salomon 

Inside Retail

Finnish multinational sporting equipment company Amer Sports beat analysts’ estimates, reporting a 17 per cent increase in sales to US$1.35 Greater China, Amer Sports’ second-biggest market, saw sales jump 56 per cent during the period. Descente and Kolon Sport also posted sales surged 41.8 billion yuan ($635.2

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Asics plans giant strides in “cutthroat” Indian market

Inside Retail

It’s a relatively new entrant to the market, compared to other brands such as Nike and Puma, but it’s got plans to fast-track its presence in the region. The sports industry is one of the most cutthroat in both India and the rest of the world. More of them are becoming increasingly conscious about their wellness routines. “We

Planning 130
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Sitoo recognised in 2024 Gartner Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers

Retail Focus

Sitoo , a leading could-native Point of Sale (POS) and Unified Commerce Platform, has been recognised in the 2024 Gartner® Market Guide for Unified Commerce Platforms Anchored by POS for Tier 2 Retailers. Sitoo helps global fashion and lifestyle retailers create positive shopping experiences every time and everywhere.

Marketing 147
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How Target veteran Carly Broderick is tapping into the booming tween market

Inside Retail

With several decades of retail experience under her belt, including nearly 10 years spent with Target as a senior buyer and director across multiple categories (toys, pharmaceuticals, sporting goods, skincare, bath, and fragrances), Broderick knows exactly what big-box retailers are looking for.

Marketing 130