Inside Retail

OCTOBER 13, 2021

“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

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Inside Retail

MAY 23, 2024

Ralph Lauren has reported a lower growth rate for its fourth-quarter revenue, but an analyst said the brand is still doing well amid a wider slowdown in the luxury market. Neil Saunders, MD of GlobalData, said the moderate growth was in line with expectations given the general trend in the luxury market. “In Sales in Asia were up 1.1

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Inside Retail

JANUARY 8, 2024

Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.

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Inside Retail

MARCH 20, 2024

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

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Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

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Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. It is the new search, the new storefront and the new helpdesk,” observes Etienne Mérineau, senior director of marketing at Hootsuite. Here, we break down three of the latest trends that are taking place in social commerce right now.

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Inside Retail

MARCH 5, 2024

Naturally, many marketers see this as an exciting opportunity to win some points in the struggle for attention. More than ever, consumers are aware and conscious of these topics. To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future.

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Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

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Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Inside Retail

NOVEMBER 27, 2024

Webjet is facing legal proceedings for allegedly misrepresenting the minimum price of airfares on its app, email marketing, and social media posts. The ACCC is seeking pecuniary penalties, declarations, injunctions, consumer redress, costs and other orders.

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Inside Retail

JUNE 19, 2024

Counter to the ‘doom scroll’, social media can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on social media to drive sales.

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Inside Retail

DECEMBER 3, 2024

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.

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Inside Retail

FEBRUARY 20, 2024

In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. The generational disruptors Born between 1980-1995, Millennials are known for their thoughtful purchasing habits that place brand value and actions ahead of tradition, according to IMARC market research.

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Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

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Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. With over 4.95

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Inside Retail

APRIL 25, 2021

Just a few short months after talk of audio-based platform Clubhouse lit up news feeds across social media, Facebook has taken the plunge into audio, last week announcing a range of new products to challenge the newcomer. Social media is completely dominated by news feeds. In Clubhouse] there’s no feed at all.

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Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 billion Bitmoji avatars globally. I think not.”

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Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities.

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Inside Retail

NOVEMBER 27, 2023

With most items priced under A$200, the brand is seeking to elevate travel for the mass-market consumer. “Everyone travels now,” McGahan told Inside Retail. The post With new store, Nere seeks to elevate travel for the mass market appeared first on Inside Retail Australia.

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Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Social commerce is only going to become bigger and a more important part of the [marketing] mix.”

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Inside Retail

APRIL 10, 2024

German sportswear brand Puma is using this year’s Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market. “That’s something we need to strengthen further in the consumer mindset.”

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Inside Retail

JUNE 14, 2021

In fact, the global clean beauty market is expected to reach US$11558.5 million in 2027, according to Brandessence Market Research. But global beauty brand Deciem is on a mission to debunk the marketing jargon around clean beauty and educate consumers about ingredients. “It It’s not toxic. Considered purchases.

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Inside Retail

DECEMBER 7, 2023

The Australian Competition & Consumer Commission (ACCC) has provided an update on its ongoing scrutiny of misleading influencer endorsements. The ACCC reviewed 118 influencers on Instagram, TikTok, Snapchat, YouTube, Facebook, and Twitch after they were tipped off by consumers.

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Inside Retail

JUNE 30, 2024

billion last year, the bridal wear market is expected to reach US$18.54 percent in this time frame, Maximize Market Research states. Social media shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years.

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Inside Retail

OCTOBER 15, 2024

Since its founding, Mingle has enjoyed a series of magic marketing moments that have helped catapult the brand into supermarket aisles and consumer pantries. I owe a lot of this journey to organic reach, to social media and to influencers meaningfully endorsing our product,” she added.

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Inside Retail

JANUARY 15, 2024

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. Let Gen Z in on the (marketing) fun All three panelists agreed that Gen Z is wary of inauthentic marketing tactics from brands.

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Inside Retail

MAY 16, 2024

In a retail industry full of fierce competition and fleeting consumer attention spans, business owners, PR experts and marketers are working tirelessly to create the most valuable asset a brand can ask for: the raving brand fan. This is where Béis turned customer feedback into a stroke of marketing genius.

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Inside Retail

JUNE 20, 2024

With the value of the lab-grown diamond market expected to reach US$37.32 IR: How are you going to approach educating consumers on the value of lab-grown diamonds and differentiate as a fine jewellery brand? IR: How will you ensure The Cut is competitive in the industry where lab-grown diamonds are flooding the market?

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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Retail Focus

MAY 11, 2021

In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting social media brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens.

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Inside Retail

NOVEMBER 29, 2021

Here are five concepts for global consumers to be on the lookout for…. Consumers elsewhere can expect omnipresent “super apps” to penetrate every part of life, as the delivery and ride-hailing service Grab is doing in Southeast Asia, by moving into financial services. Lifestyle commerce. Celebrity live-stream selling.

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Inside Retail

APRIL 3, 2024

Here, Alias Mae’s general manager Kendra Anastasiadis speaks to the evolution of the business, which she joined in 2017 as the customer service and wholesale manager, how it diversified into direct-to-consumer (DTC) e-commerce, and what is next for the business. We stand out because we know what we stand for… good quality shoes.

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Inside Retail

OCTOBER 4, 2022

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews.

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