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New socialmedia platforms and trends emerge as 2021 closes in. If your business is using socialmedia, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on socialmedia.
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And thanks to the data-driven business model, pushed by founder and CEO Chris Xu , previously a successful SEO consultant, Shein has continued to grow its overseas market presence. Socialmedia sensation. Influencer marketing is another key tactic behind the brand’s socialmedia success.
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“Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.
Ralph Lauren has reported a lower growth rate for its fourth-quarter revenue, but an analyst said the brand is still doing well amid a wider slowdown in the luxury market. Neil Saunders, MD of GlobalData, said the moderate growth was in line with expectations given the general trend in the luxury market. “In Sales in Asia were up 1.1
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In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. The generational disruptors Born between 1980-1995, Millennials are known for their thoughtful purchasing habits that place brand value and actions ahead of tradition, according to IMARC market research.
Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.
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Just a few short months after talk of audio-based platform Clubhouse lit up news feeds across socialmedia, Facebook has taken the plunge into audio, last week announcing a range of new products to challenge the newcomer. Socialmedia is completely dominated by news feeds. In Clubhouse] there’s no feed at all.
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Webjet is facing legal proceedings for allegedly misrepresenting the minimum price of airfares on its app, email marketing, and socialmedia posts. The ACCC is seeking pecuniary penalties, declarations, injunctions, consumer redress, costs and other orders.
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German sportswear brand Puma is using this year’s Olympic Games and its partnership with sprint champions Jamaica to focus on speed as it jostles with Adidas and Nike to carve out space in an increasingly competitive running and lifestyle market. “That’s something we need to strengthen further in the consumer mindset.”
In fact, the global clean beauty market is expected to reach US$11558.5 million in 2027, according to Brandessence Market Research. But global beauty brand Deciem is on a mission to debunk the marketing jargon around clean beauty and educate consumers about ingredients. “It It’s not toxic. Considered purchases.
The Australian Competition & Consumer Commission (ACCC) has provided an update on its ongoing scrutiny of misleading influencer endorsements. The ACCC reviewed 118 influencers on Instagram, TikTok, Snapchat, YouTube, Facebook, and Twitch after they were tipped off by consumers.
billion last year, the bridal wear market is expected to reach US$18.54 percent in this time frame, Maximize Market Research states. Socialmedia shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years.
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With the value of the lab-grown diamond market expected to reach US$37.32 IR: How are you going to approach educating consumers on the value of lab-grown diamonds and differentiate as a fine jewellery brand? IR: How will you ensure The Cut is competitive in the industry where lab-grown diamonds are flooding the market?
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