Inside Retail

NOVEMBER 15, 2023

Steve Higginson, GM for operations, Coles, said the initiative reflects the company’s ongoing efforts to assist customers in purchasing and consuming alcohol responsibly. ” The post Coles Liquor teams up with DrinkWise to promote responsible drinking appeared first on Inside Retail Australia.

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Inside Retail

NOVEMBER 21, 2023

Consumers may be paying more for synthetic or lab-made diamonds that are less valuable than they seem, according to the latest research from Rapaport. Rapaport added that consumers must be careful when buying synthetic diamonds as jewellers promote the sale of synthetic diamonds because it allows them to make “windfall profits”.

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Inside Retail

MARCH 20, 2024

The evolution of once seemingly functional items, such as luggage, shoes and the humble water bottle, into status symbols, has led particular brands to develop cult followings and created opportunities for new products and services that cater to these consumer obsessions. The #airportoutfit has amassed over 690.3 I know what I want.

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Inside Retail

JUNE 14, 2023

An ever-evolving space According to Dr Seshan Ramaswami, associate professor of marketing education at Singapore Management University, Singaporeans were already in the process of transitioning to e-shopping for purchases before the pandemic hit.

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Inside Retail

DECEMBER 12, 2021

If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. The number of Australian consumers who made purchases through social media in 2020 was 5.3

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Retail Focus

DECEMBER 18, 2023

One of the most cherished traditions during this season is the Christmas market, where locals and tourists alike gather to revel in the magic of the holidays. These markets, known for their twinkling lights, festive decorations, and the aroma of mulled wine and roasted chestnuts, are a quintessential part of the European yuletide experience.

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Marketing Consumer Gifts Engagement 147

Retail Focus

JANUARY 12, 2024

Deals are what we all look out for as consumers. Businesses recognize this, as perhaps more importantly, they have understood the psychology behind the promotional offers they can make and the impact they can have on the consumer. Although most will view deals as a means of saving money, there is so much more to them.

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

AUGUST 2, 2021

“Through our loyalty programs, we have given customers the ability to collect great quality, stainless steel cookware, knives and now reusable Picnicware to add to their homewares collection,” said Coles’ chief marketing officer Lisa Ronson. I would argue that most households already have plenty of plastic plates and bowls,” Grimmer said.

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Inside Retail

JULY 24, 2024

The event was originally marketed as a “one-day only event filled with more deals than Black Friday”, but thanks to increasing popularity over the years, it has since shifted to be a two-day extravaganza. According to Adobe Analytics, consumers spent around US$7.2 billion ($11 billion) on July 16, marking an 11.7

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Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

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Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

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Inside Retail

APRIL 29, 2024

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

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Inside Retail

JANUARY 16, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Many consumers eagerly await April 1 every year to see what brands – and media – are going to “announce”.

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Inside Retail

OCTOBER 30, 2023

The increase was supported by growth in active customers, successful loyalty and promotional activity, and a record 497,000 returning customers, the company said. Despite ongoing cost of living pressures and weaker consumer sentiment, the company said it remains on track to achieve an EBITDA margin of 2-4 per cent for the full year.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? No matter the position your brand or business holds in the market, foresight tools are designed to support you in building on your goals. Looking to the future is the future of marketing.

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Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. WHO’s target is to increase the global rate of exclusive breastfeeding to at least 50 per cent by 2025.

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Inside Retail

JULY 22, 2021

The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. The whole marketing campaign was based upon customers’ desire for greater protection against the global pandemic,” ACCC chair Rod Sims said. Lorna Jane thinks so.”.

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Inside Retail

APRIL 10, 2024

Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. This shift in shopping behaviour is not particularly surprising for retailers but it does present a unique marketing challenge.

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Inside Retail

FEBRUARY 11, 2024

And all of that will change the psyche of under-pressure consumers and the business sector. The recent soft retail figures could signal a low point as consumer confidence starts to build once again. All areas of the marketing mix need to be replanned to recognise this return to optimism. Wait too long and you’ll miss the window.

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Retail Focus

AUGUST 6, 2024

Despite aggressive discounting and competitive ‘members only’ offers for loyalty programme customers, traditional supermarkets continue to lose market share to discounter rivals, Aldi and Lidl, according to the latest research by Pricer, the in-store automation and communication solutions provider.

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Inside Retail

JANUARY 21, 2024

In a strategic move to counter the fierce competition in China’s booming smartphone market , Apple recently took the unprecedented step of offering substantial discounts on its iPhones. or 12.12, people are anticipating better promotions from vendors. So, spending on electronics has been significantly reduced.

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Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Inside Retail

APRIL 10, 2024

In an era marked by escalating living expenses and an ever-growing environmental consciousness, consumers worldwide are reshaping their purchasing behaviours, with potentially significant impacts on the retail industry. A birds eye view According to Zuniga, global consumer sentiment is increasingly prioritising sustainability.

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Inside Retail

APRIL 24, 2024

per cent in the first quarter, with consumer goods up 3.1 Since retail trade is a key input into broader consumer spending, which in turn is a massive component of GDP (as much as 45 per cent by some estimates), it stands to reason that the retail series might be a bit wonky too. Officially then, China’s retail sales rose by 4.7

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Inside Retail

MARCH 21, 2024

This year, while consumers are still struggling to adapt to higher prices for staple goods and services, they are still spending on discretionary items creating a retail market where brands compete fiercely for their share of the consumer’s paycheque.

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Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy. What’s the driver?

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Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it.

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Inside Retail

MARCH 20, 2024

In an era marked by economic flux and shifting consumer preferences, the global retail landscape stands at a pivotal juncture, ripe with both challenges and opportunities. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions. China’s e-commerce market, worth $1.9

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Inside Retail

AUGUST 17, 2022

As inflation and rising interest rates start to bite and reduce consumers’ spending capacity and confidence, Australian e-commerce sales declined sharply in July. . This shows that consumers are researching online to find the product they are after before they head to a retail store to buy it. Representing 19.3 Desktop and tablet.

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Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Inside Retail

MARCH 17, 2024

The Australian Competition and Consumer Commission (ACCC) has blocked a Bakers Delight plan to install a new product price tiering system for a range of promotional products in its new point-of-sale system. Bakers Delight’s new PoS system will not allow for product or price modification of discount promotions.

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Retail Focus

JULY 11, 2022

The Creative Retail Awards and Save The High Street have formed a partnership to promote the importance of design and display in independent retail, with Save The High Street becoming sponsor of the Best Independent Store category at the 2022 Creative Retail Awards. Enjoy a drinks reception, live music, entertainment, DJ, and more.

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RetailMinded

MAY 15, 2024

A significant shift has been observed in consumer behavior, with an increasing people expressing a keen interest in eco-friendly products and sustainable living. By doing so, they respond to market demand and foster an environment that encourages a shift towards more sustainable lifestyles.

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Inside Retail

APRIL 1, 2024

Meanwhile, the Zalia capsule collection curates items specifically for Indonesian consumers. According to Lim, the collections available within the broader Zaloraya offering are all about catering to modern modest wear consumers as well as the diverse tastes of the platform’s Southeast Asian audience.

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Fashion Marketing Texture Consumer 130

CAAD

JANUARY 31, 2024

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. Strategies that are revolutionising the way brands engage with consumers, providing new opportunities and challenges in the competitive world of commerce.

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Consumer Advertising Strategy Promotion 52

Retail Focus

MAY 26, 2022

Well, there are likely hundreds of different web data outputs found on a single product page that each and every one of us as a consumer cares about or takes into consideration when purchasing a product without even noticing. Essentially consumers are the ones who dictate market prices.

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