Remove Consumer Remove Marketing Remove Perspective
article thumbnail

Why Woolies’ new structure makes sense from a digital commerce perspective

Inside Retail

From a digital commerce standpoint, the alignment of a retail division is a logical step based on how the market is changing, stated Sperti. The post Why Woolies new structure makes sense from a digital commerce perspective appeared first on Inside Retail Australia.

article thumbnail

Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

Strategy 237
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. When every post is an ad, consumer trust takes a hit.

article thumbnail

How Amazon plans to disrupt the grocery sector by merging choice and convenience

Inside Retail

It has been seven years since Amazon acquired the American grocery chain Whole Foods Market, but from its perspective, it is still only scratching the surface of the grocery sector. This is how Amazon plans to deliver choice and convenience to consumers without compromising on speed or value.

Planning 245
article thumbnail

Australian Retail Outlook 2023: Paradigm shifts and fresh perspectives

Inside Retail

In the face of drastic increases in the cost of essentials, most consumers made rapid and wide-ranging spending cuts. With interest rates still high, even the normalisation of costs for many food items has not reassured consumers, and many intend to continue a cautious spending approach in 2023.

article thumbnail

Collecting first-party data is critical to retail success. Here’s why

Inside Retail

I look at it from a perspective that there is identifying it, then capturing it, then nurturing it. Wunderkind leverages first-party data and its proprietary means of identifying anonymous website traffic, then works alongside brands, using its marketing engine to convert leads into sales through owned channels, including email and text.

Strategy 242
article thumbnail

MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

Expansion 264