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From a digital commerce standpoint, the alignment of a retail division is a logical step based on how the market is changing, stated Sperti. The post Why Woolies new structure makes sense from a digital commerce perspective appeared first on Inside Retail Australia.
The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.
The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. When every post is an ad, consumer trust takes a hit.
It has been seven years since Amazon acquired the American grocery chain Whole Foods Market, but from its perspective, it is still only scratching the surface of the grocery sector. This is how Amazon plans to deliver choice and convenience to consumers without compromising on speed or value.
In the face of drastic increases in the cost of essentials, most consumers made rapid and wide-ranging spending cuts. With interest rates still high, even the normalisation of costs for many food items has not reassured consumers, and many intend to continue a cautious spending approach in 2023.
I look at it from a perspective that there is identifying it, then capturing it, then nurturing it. Wunderkind leverages first-party data and its proprietary means of identifying anonymous website traffic, then works alongside brands, using its marketing engine to convert leads into sales through owned channels, including email and text.
Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.
Nathalie Ahlström: For Fiskars Group, Australia is our fifth largest market, it’s big. When you look at other global companies, not many can say Australia is their fifth-largest market, so this is a unique place for us, and also I see a lot of future potential for Fiskars Group in the Australian market. Christmas is huge.
Typically, consumers seek out department stores and shopping centres to get in the holiday spirit but LaManna has managed to position itself as the exception. We have over 150 different Panettone on sale this year which always sells well, and from a fresh food perspective, our Pacific Oysters fly out the door on December 24.
The 15-day festival has held the title of Australias largest consumer-facing fashion week for some time, but its still kicking new goals, announcing that in 2024 it delivered over 10 per cent growth in attendance. And the team uniform, if you like, is anything that looks fabulous and anything that you feel good in, she added.
According to Green, Hoka is focused on zigging when the competition is zagging by spending a lot of time with consumers to deep dive into what runners look for in high-performance footwear. The way we test the product is performance driven and the way we market the shoe will always be performance driven, concluded Green.
It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. There is also subdued consumer sentiment and the rising cost of doing business. Yakubson tapped Taylor to be Dusk’s chief marketing officer in May.
Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Enter brand marketing.
The disconnect is so severe that consumers may struggle to distinguish whether this is Jaguar, the luxury car manufacturer, or simply another high-end conceptual fashion brand. Fresh perspectives without losing core brand identity The Jaguar rebrand serves as a cautionary tale for retailers and brands looking to modernise their image.
Founded in 1874 by Scotsman Peter Bulman on the banks of Distillery Creek, the mill once commanded 80 per cent of the Australian blanket market and employed more than 300 people to card, spin, dye, weave and finish a wide range of woollen products.
With affordability and sustainability remaining top of mind for Australian consumers, an increasing number of individuals are turning to and relying on second-hand products. The resale furniture market in particular appears to be experiencing a boom period.
Under IMG’s leadership since 2005, AFW has elevated resort collections, showcased Indigenous designers and initiated a consumer-integrated model. The emergence of consumer-facing fashion events including PayPal Melbourne Fashion Festival and Melbourne Fashion Week has led some to question the relevance of a closed industry-only event.
By the end of the year, the number of emails being sent to consumers is expected to increase to 320 billion, according to data from Statista. Here are some valuable email marketing tips that retail leaders from a recent CommerceNext event shared: 1. This is what you call convergence,” Akhavan said. It all starts with awareness.”.
Theres this beautiful interest in Australian fashion, people like Christopher Esber and Zimmerman have led the way now there’s a real interest for Australian design in the international market, Kelly Atkinson, co-founder and creative director of We Wear Australian, told Inside Retail.
In this year’s global edition of the Omnichannel Leadership Report from NewStore – a retail survey that audits around 275 brands across several key international markets – Australia has emerged as a frontrunner in providing consumers with outstanding omnichannel experiences.
A balanced perspective According to Nathan Birch, Interbrand’s AUNZ CEO, the two brands have stated they will remain separate and operate independently. While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I
You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.
We’re also seeing an interesting change in consumer behaviour in the lead-up to Black Friday, with consumers actively choosing to hold back on purchases in anticipation of massive discounts and limited-time offers. Get creative : Invest time in various marketing channels and create content that influences customers.
billion to Nikes market value, which has been struggling as of late. With a renewed focus on marketing and products geared toward female customers and a partnership with retails current it girl Skims, some retail experts think the brand has a decent shot of taking back its spot at the top of the commerce ladder. The jump added $6.7
They have all successfully tapped into the power of pop culture to keep hold of the increasingly fleeting attention of the millennial and Gen Z consumer. However, just because a collaboration is unique, or even a little weird, depending on the consumersperspective, doesnt ensure that it will be popular or profitable.
“There’s been a lot of curiosity from customers who are familiar with H&M in different markets and are eager to visit this innovative store,” she said. “We The company currently operates more than 250 stores across key markets such as South Korea, Japan, Singapore, Malaysia, Vietnam, and the Philippines.
Swarovski’s latest marketing campaign, featuring pop diva and “Wicked” star Ariana Grande, is the latest indication of the brand’s positive performance in recent months. In a market where mid-tier and luxury brands are struggling to stay afloat, let alone increase their profits, Swarovski certainly did not achieve these results by accident.
The menstrual care market has long been dominated by major global manufacturers. Since launching in January 2020, Viv for your V has steadily built its direct-to-consumer (DTC) and e-commerce presence via retailers like Amazon and TikTok Shop. I felt consumers deserved better, both for their bodies and for the planet.
The beauty industry is arguably one of the most difficult, yet lucrative, sectors in the broader retail industry, thanks to the constantly influx of newer brands onto the market and shifting consumer concerns. Keating warned that beauty executives must remain agile to keep up in this increasingly competitive market.
Covid-19 hit the reset button on consumer behaviour. Retail brands quickly realised that it was no longer business as usual after the pandemic set in, and marketing plans, execution, creative, and channels had to be re-thought wholescale. This leaves the obvious question: how exactly has Covid-19 altered consumers?
According to data provided by Adobe Analytics, online Black Friday shopping in the US hit new heights in 2024, with consumers spending a record US$10.8 To put these numbers into perspective, that is more than double what US consumers spent online on Black Friday 2017, which drove US$5.03 billion online on Friday, up 10.2
Around 2019, my design team and I started to look around to see if there were any opportunities to create our own consumer brand,” he said. Scents were at the top of my mind because for four years, every morning, I used to get up very early to go to the flower market. Each market is quite different, so we are still learning.
It’s a great opportunity for retailers with products on promotion to get in front of consumers,” Walsh said. From the consumer’sperspective, it simplifies the shopping experience from search through to purchase in one virtual destination. What does this mean for retail partners? Little Birdie went the other way.
Any retailer worth its salt understands that consumers’ shopping behaviour varies across different age demographics. Coresight also revealed several large behavioural differences between these cohorts, ranging from their perspectives on personal financial and economic conditions to the retailers they prefer to shop with.
Inside Retail spoke with Hugh Park, head of Asia Pacific operations at Chick-fil-A, about the brand’s vision for the Asian market. IR : What unique challenges and opportunities does Chick-fil-A anticipate in the Asia Pacific market compared to the US? HP: We’re approaching each new restaurant with a fresh perspective.
According to analysis firm Grand View Research , the North American prebiotic and probiotic soda market generated US$191.7 The market is expected to grow at a compound annual growth rate of 8.1 One brand standing out in this growing market is Olipop. million of revenue in 2023. per cent from 2024 to 2030.
From a purely economic perspective, our findings reflect irrational decision making. On the other hand, price-sensitive consumers are often looking for ways to get the best deal. But if you’re paid to eat a free cookie , would your response be the same? Objectively, a cookie plus money is better than just a cookie.
Swales currently serves Super Retail Group’s non-executive director and CEO of Fonterra’s global markets. She will leave her Fonterra role next month as the dairy cooperative considers divesting some or all of its global consumer business and integrated businesses, namely Fonterra Oceania and Fonterra Sri Lanka.
Experiential retail is the future As Asia’s retail landscape evolves, consumers are seeking meaningful experiences beyond just products. These interactive, experiential elements allow brands to create deeper emotional connections with customers, driving consumer engagement, Teo said. However, the rewards are significant.
The Sussan Group, the retail collective behind women’s fashion brands Sportsgirl, Sussan and Suzanne Grae, is incorporating “responsible fibres” into its supply chain and investing in futuristic pilot projects, such as making a compostable T-shirt, as it looks to increase consumer awareness of its sustainability initiatives.
Her unique perspective will be instrumental in amplifying Puma’s “Rewrite the Classics” program highlighting franchises like Palermo, Speedcat, amongst others.” In April, Puma stated that it would open the Puma Studio in Hollywood, Los Angeles, in early 2025 to boost its business in the US.
We feel like there’s a big opportunity there from a technology perspective, to do [personalisation] in a quicker and faster way with lower marginal costs. So, how does Adobe deliver contextually relevant, tailored experiences to every customer, across every channel in a connected manner?
Flying Tiger Copenhagen’s official launch in Australia has provided local retailers with an opportunity to observe the brand’s unconventional marketing playbook up close. Flying Tiger Copenhagen typically spends very little of their budget on marketing, it’s a small amount, like 1 per cent, Bernardi told Inside Retail.
Mandeep Chopra, co-founder of Culture Cartel, shares insights into why collaborations resonate so deeply with todays youth-driven consumer base, how they elevate the street culture scene in Singapore and Asia, and the role Culture Cartel plays in fostering meaningful connections between brands and creatives.
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