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How dark patterns help brands like Temu and Shein to drive sales

Inside Retail

However, lurking in the shadows are what are known as ‘dark patterns’, intricately designed digital experiences that exploit human psychology – often at the expense of users’ best interests. In essence, a dark pattern is a devised user interface or interaction design that guides users into taking actions they might not have intended.

Pattern 130
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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246
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Marley Spoon reports soft consumer demand, revises guidance

Inside Retail

Subscription-based meal kit provider Marley Spoon plans to revise its full-year revenue guidance after sales plummeted on soft consumer demand. million while the US market reported a 9.1 The post Marley Spoon reports soft consumer demand, revises guidance appeared first on Inside Retail. per cent increase to $67.37

Consumer 246
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The Impact of Retail Digital Transformation on Consumer Behaviour

Retail Focus

Consequently, these innovations are transforming the retail scene and deeply impacting how consumers behave. From personalized shopping experiences to seamless omnichannel services, digital tools are setting new expectations among consumers. They can compile detailed analyses that showcase trends, patterns, and forecasts.

Consumer 130
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Singaporean fashion brand Beyond The Vines sets sights on new markets

Inside Retail

Inside Retail spoke to Ting to learn more about Beyond The Vines’ Thai venture and its larger ambition for overseas markets. As a design studio, it’s crucial for us to be immersed in the creative scene, and Bangkok offers the perfect balance between its thriving arts culture and the commercial demands of consumers.

Fashion 130
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E-commerce sales fall as cost-of-living pressures hit consumers

Inside Retail

As inflation and rising interest rates start to bite and reduce consumers’ spending capacity and confidence, Australian e-commerce sales declined sharply in July. . This shows that consumers are researching online to find the product they are after before they head to a retail store to buy it. Representing 19.3 Desktop and tablet.

Consumer 246
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Consumer spending predictions in 2022

Inside Retail

If the past two years have taught us anything, it’s that being available to consumers across different channels is key to your success. In the fourth report of its kind, Pattern Australia polled 1000 online shoppers in March 2022 to learn about customer behaviour last year and how shopping habits are likely to change in the year ahead. .

Consumer 130