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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Why consumer spending in one retail category is outpacing all others

Inside Retail

At a sub-category level, there are even bigger movers, which present opportunities for some retailers and heightened competition for others. Consumers attracted to value and convenience The year-on-year growth in general retail purchases has bucked recent trends. Here are just some of the trends. Read the analysis here.

Other 147
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Supply and demand: Where the retail property market is headed

Inside Retail

As these international brands seek to establish themselves, we are witnessing an increased demand for retail space to accommodate their expanded product ranges to meet the needs of consumers, she said. The amount of new space added to the market is well below 10-year averages which is driving rents and pushing vacancy down.

Marketing 200
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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

Strategy 237
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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. The consequence for brands?

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How AI could solve product returns and other supply chain challenges

Inside Retail

Better demand forecasting with AI Using AI algorithms to analyse historical sales data, seasonal trends and other market factors can help retailers predict future demand with higher accuracy. This helps manage consumer expectations as well as enhance profitability on limited stock. Another strategy with AI is dynamic pricing.

Other 130
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Movado Group’s Xavier Gauderlot on the watch giant’s latest JV in Southeast Asia

Inside Retail

American watch company Movado Group has established a joint venture with premier luxury brand distributor Norbreeze Group to enhance its market position in Singapore and Malaysia. Together we aim to strengthen our presence in the region offering consumers our world-renowned brands.”