Inside Retail

APRIL 19, 2024

per cent rise in first quarter sales on a like-for-like basis on Thursday, beating expectations and easing concerns about a slowdown in the two biggest beauty markets the United States and China. The company benefited from higher volumes as well as value in the unit, with strong demand in Europe and emerging markets.

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Marketing Consumer Retail Sales 278

Inside Retail

SEPTEMBER 24, 2024

Capitalising on this momentum and the resurgence of nostalgic trends, Mattel is now setting its sights on more ambitious goals for the Asia Pacific market. Paul Faulkner, senior VP and MD at Mattel Asia Pacific, spoke with Inside Retail about the company’s vision to conquer the burgeoning market.

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Consumer Strategy Tailored Planning 277

Inside Retail

MAY 23, 2024

Ralph Lauren has reported a lower growth rate for its fourth-quarter revenue, but an analyst said the brand is still doing well amid a wider slowdown in the luxury market. Neil Saunders, MD of GlobalData, said the moderate growth was in line with expectations given the general trend in the luxury market. “In Sales in Asia were up 1.1

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Marketing Social Media Line Expansion 243

Inside Retail

MAY 2, 2024

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. Both retailers reported that the current economic environment has challenged consumers’ discretionary spending and that households have evolved their buying habits to seek out value.

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Consumer Shopping Promotion Advertising 255

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

JUNE 30, 2024

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.”

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Marketing Sporting Goods Promotion Line 246

Inside Retail

SEPTEMBER 30, 2024

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246

Marketing Beauty and Health Promotion Customer Retention 246

Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Flow Marketing Social Media Promotion 287

Retail Focus

NOVEMBER 26, 2024

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. When every post is an ad, consumer trust takes a hit.

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Engagement Consumer Promotion Perspective 246

Retail Focus

DECEMBER 3, 2024

Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.

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Consumer Consumer Electronics Strategy Balance 147

Inside Retail

DECEMBER 12, 2024

Inside Retail spoke with Stephanie Tham, director of brand & marketing at Outdoor Venture, to learn about the new retail concept and the companys marketing strategy. ST: Each different brand offers different product segmentation that caters to a different consumer segment profile. If so, which countries are on your radar?

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Inside Retail

NOVEMBER 25, 2024

This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers.

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Fashion Customer Engagement Strategy Consumer 246

Inside Retail

JULY 10, 2024

JB Hi-Fi’s subsidiary The Good Guys is facing legal action from the Australian Competition and Consumer Commission (ACCC) for alleged deceptive misrepresentations around its ‘StoreCash’ promotions. The post ACCC sues The Good Guys over dodgy promotions appeared first on Inside Retail Australia.

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Promotion Consumer Electronics Consumer Location 298

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

NOVEMBER 19, 2024

Consumers attracted to value and convenience The year-on-year growth in general retail purchases has bucked recent trends. When viewed alongside the gravitation to online marketplaces, the data suggests consumers may be seeking more affordable retail options. Consumer Price Index, Australia. Here are just some of the trends.

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Other Consumer Apparel Department Stores 147

Inside Retail

DECEMBER 3, 2024

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. He attributes this new positioning to driving the huge growth of the brand in the Australian and New Zealand markets.

Outdoor 264

Outdoor Social Media Apparel Strategy 264

Inside Retail

JANUARY 24, 2024

Today, the Albanese government announced the Australian Competition and Consumer Consumer Commission (ACCC) will conduct a twelve-month probe to examine if Australian supermarkets have used their market power to increase their profit margins. It is currently taking submissions and expects to deliver its report in May.

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Consumer Marketing Advertising Balance 289

Inside Retail

MARCH 11, 2024

Diversify your advertising channels For more mature advertisers, it’s well-understood that a mix of approximately four to six channels can significantly amplify your marketing efforts, creating a multiplier effect. Employing marketing analytics can help pinpoint which goals to pursue, be it by department, product line, or market.

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Advertising Marketing Strategy Consumer 278

Inside Retail

FEBRUARY 28, 2024

The change aims to maximise the full market potential of the brand as Australia and New Zealand are considered key retail markets. TNF’s current ANZ distribution partner – True Alliance – will continue to support in serving customers and consumers through infrastructure capabilities.

Outdoor 264

Outdoor Apparel Consumer Marketing 264

Inside Retail

NOVEMBER 27, 2024

Webjet is facing legal proceedings for allegedly misrepresenting the minimum price of airfares on its app, email marketing, and social media posts. The ACCC also alleges that Webjet breached consumer law by sending a booking confirmation message after taking payment from customers, but the company failed to book the flight with the airline.

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Social Media Advertising Display Consumer 264

Inside Retail

MAY 8, 2024

This week, the Senate Committee on Supermarket Prices made 14 recommendations for the Government to consider amending the Competition and Consumer Act 2010 to end the alleged price gouging of the major supermarkets. This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values.

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Customer Retention Consumer Line Flow 278

Inside Retail

JUNE 10, 2024

. “As an official apparel partner of US Polo Assn, we’ve eagerly awaited the opportunity to extend our fast-expanding global reach into the dynamic Australian market and share our brand with more consumers around the world,” said Boo Jalil, CEO at Brand Machine Group. Both BMG and US Polo Assn view Australia as a growth market.

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Reimagine Apparel Strategy Fashion 266

Retail Focus

DECEMBER 12, 2024

Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.

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Expansion Retail Space Space Marketing 264

Inside Retail

SEPTEMBER 1, 2024

Stuart and Samantha Cook launched the vegan fast-food brand amid rapid growth in the plant-based food market and had plans to franchise the chain. A shift in consumer habits has been blamed for the brand’s difficulties. However, their assessment, like ours, is that Flave is slightly ahead of current consumer habits.”

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Engagement Marketing Consumer Planning 299

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. billion, in 2023.

Consumer Electronics 264

Consumer Electronics Strategy Consumer Management 264

Inside Retail

MAY 23, 2024

Inside Retail spoke with Travis Liddle, Pandora Australia and New Zealand’s general manager to discuss how aligning with global fashion events will help the brand shift consumers’ perception of Pandora as a full jewellery brand, not just a maker of bracelets and charms. IR: Have you noticed any sales trends specific to the Australian market?

Fashion 278

Fashion Strategy Consumer Marketing 278

Inside Retail

JUNE 4, 2024

As of last year, Erewhon had amassed a total ending market value (EMV) of $60 million, exceeding more accessibly priced grocery chains like Sam’s Club ($59 million EMV) or Sprouts ($27 million EMV), a report by influencer marketing platform CreatorIQ stated.

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Consumer Shopping Fashion Marketing 278

Inside Retail

AUGUST 1, 2024

Considering that many advancements overseas influence future trends for the Australian market, I figured it my duty to bring back any valuable insights about what’s to come. The more these innovations are adopted and brought to the end consumer, our world of consumerism will continue to evolve in the most exciting of ways.

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Consumer Marketing Tailored Balance 261

Inside Retail

MAY 13, 2024

There’s enough written about inflationary pressures, consumer uncertainty, and increasing competition that if you’re not feeling the pinch, you should feel privileged. It would be great if broader environmental factors like inflation and cost of living made things easier on consumers soon, but what should retailers do in the meantime?

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Consumer Advertising Strategy Marketing 277

Inside Retail

FEBRUARY 8, 2024

Prior to the Australian launch, the brand opened its first stores in different markets including Thailand, Vietnam, Malaysia, the Philippines and Singapore. The chain Cotti operates both single-store and regional franchise models in international markets.

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Location Marketing Consumer 277

Retail Focus

OCTOBER 30, 2024

Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. In a world where consumers value authenticity, it’s important for brands to reflect the cultural heritage of a location to avoid appearing detached or overly globalised.

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Strategy Artistic Tailored Art 246

Inside Retail

JULY 16, 2024

One of the many facets of visual language I am forever intrigued by is the world of retail packaging, where visual communication and consumer psychology intersect. Brent Vrdoljak is an Australian FMCG marketing consultant who regularly provides commentary on packaging trends.

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Design Reimagine Marketing Consumer 264

Inside Retail

OCTOBER 21, 2024

Nathalie Ahlström: For Fiskars Group, Australia is our fifth largest market, it’s big. When you look at other global companies, not many can say Australia is their fifth-largest market, so this is a unique place for us, and also I see a lot of future potential for Fiskars Group in the Australian market. Christmas is huge.

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Gifts Department Stores Consumer Strategy 264

Inside Retail

MAY 1, 2024

One entrepreneur hoping to capture a share of this growing market is Jordan Mylius, who previously drove the global growth of self-tanning and skincare brand Bondi Sands and is seeking to achieve a similar result with his recently launched hair care brand, Hairification. I wouldn’t say I’m some trailblazer,” Mylius said. “I

Beauty and Health 263

Beauty and Health Strategy Consumer Line 263

Inside Retail

JULY 23, 2024

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. Growing numbers of consumers cite social media channels as their preferred means of product discovery. This is challenging given different consumer preferences. And quickly.

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Social Media Tailored Engagement Contrast 288

Inside Retail

JUNE 23, 2024

The brand includes a line of products retailed both direct-to-consumer (DTC) and through its retail partners – a natural progression in Eucalyptus’s purpose to build a better future for healthcare by improving outdated and inefficient systems entrenched within the healthcare system.

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Beauty and Health Pattern Tailored Consumer 278