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The digitalisation of media has seen advertising budgets diverted towards socialmedia campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. That’s why they had an explosion in terms of their ad revenue over the last sort of 12 months as well, he added.
Online shopping has made it easier than ever for consumers to purchase goods, and consequently, return them,” Nicholas Woodward, country manager of Pack and Send, told Inside Retail. The rise in post-Christmas returns can be attributed to several trends, with the growth of eCommerce being a leading factor.
Indeed, many retailers will happily say goodbye to 2024, a period when high inflation and interest rates remained persistent and an ongoing cost-of-living crisis crushed consumer sentiment to its lowest in 45 years, all of which resulted in anaemic national year-on-year retail sales growth. Is socialmedia the answer?
One recent study by ChannelAdvisor and Dynata surveyed over 1000 Australian consumers about their current shopping habits and how they expect these habits to change in the near future. Among the consumers surveyed, 49 per cent predict they will shop online in the future more than before the pandemic.
Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on socialmedia for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63
Counter to the ‘doom scroll’, socialmedia can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on socialmedia to drive sales.
Enter the acceleration of social commerce. The role of socialmedia is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. No-one wants their socialmedia experience to be rudely interrupted by boring ads.
The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite socialmedia channels as their preferred means of product discovery.
Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.
Counter to the ‘doom scroll’, socialmedia can be used to not only facilitate productive conversations with customers but also to generate ideas for products that are all but guaranteed to be best-sellers. Here’s a look at how three brands have harnessed the power of their communities on socialmedia to drive sales.
The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by socialmedia influencers. It will include a review of socialmedia platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.
With brands having to work harder than ever to maintain attention, loyalty and consumer spend, powering authenticity with imagination – have driven impressive commercial results through dynamic retail design. So, what can we expect in 2025 and how can Checkland Kindleysides help retailers?
The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. As more consumers fall victim to scams, the level of trust in genuine retailers, brands and marketplaces could be eroded. These are known as ‘trojan horses’.
This expansion aligns with the broader trend of Korean beauty brands gaining traction in international markets, particularly in the US, where consumers are increasingly drawn to innovative Korean skincare and cosmetic products. The company said in a statement that the US offers a compelling opportunity in terms of size and influence.
The themes on display are often indicative of the global trends affecting consumers and retail. In the past year or so, KPMG has published global research papers that add further insights to the big trends affecting retail models and consumer behaviour. Statista has reported that the global value of social commerce will grow from US$1.3
This can be attributed in large part to the introduction of image-focused socialmedia platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.
Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. With over 4.95
Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.
From managing greenwashing to authentic storytelling and tackling the haters on socialmedia, the journey towards genuine sustainability is long and challenging for modern retailers. It’s about how you present yourself and communicate through socialmedia the impact that you’re making and your sustainability goals. “It’s
The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite socialmedia channels as their preferred means of product discovery.
While its not too late for retailers and brands to explore AI use across various functions, John Harmon Coresights managing director of technology research cautioned, it is clear that the leaders in this space like Target and Walmart, which have already implemented GenAI company knowledge bases, are strongly ahead of the curve.
This is the story of Pop Mart, the company behind the Labubu craze, and how a single socialmedia post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The appeal and creation process One reason that blind boxes may be so popular with consumers is that they blend entertainment with commerce.
This shift is occurring against a backdrop of economic challenges and changing consumer behaviours, making gift cards an increasingly vital tool for both consumers and retailers. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
One of the posts stated that management ignored non-white employees’ concerns about racism and told them to “feel empowered to walk away”. Socialmedia darling no more. The once direct-to-consumer brand had always maintained an air of exclusivity by being available only on its website and in a limited number of physical stores.
According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion. Until recently, there didnt seem to be a limit to the price that consumers would pay for a luxury status symbol, such as a leather handbag.
Covid-19 hit the reset button on consumer behaviour. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. The answer is deceptively simple.
The Covid-19 epidemic brought to light flaws in our socialmedia networks, therefore aggravating this problem. And socialmedia, even if it provides some connectivity, can also sometimes make people feel disconnected. Retail environments are seen as centres of social interaction, education, and connection.
He expects the impact to be different across consumer groups, but he’s confident it won’t affect the target General Pants customer group too much, saying they tend to be mortgage-free and fully employed. The post Why General Pants is looking to stores, socialmedia to grow in 2023 appeared first on Inside Retail. Download here.
After two years of quarantining, it’s no wonder consumers are now expert digital shoppers. In fact, 55 per cent of AU consumers are shopping online more frequently than before the pandemic. Despite consumers’ evolving online behaviour, the shopper journey has largely remained linear, whether it takes 10 minutes or 10 months to buy.
Fashion and jewellery are often reported on during awards season, and I managed to have some of our products on Sylvia Jeffries, Edwina Bartholomew, and Julie Bishop, which has been fabulous exposure – but having such strong, smart and credible women wearing our jewellery really excites me. Socialmedia is a free marketing tool.
The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.
Almost half of Australian shoppers now use online search and websites to discover new brands, and one in ten do so through socialmedia, according to a new report by Shopify. Online shopping habits have changed a lot in the last few years, with the acceleration caused by the Covid-19 crisis shifting the way consumers view the channel.
The marketplace has partnered with local nonprofit 211 LA to offer temporary free housing to displaced residents, providing a lifeline for those forced to evacuate due to rapidly spreading fires consuming homes and neighbourhoods.
In an Australian retail environment defined by heightened competition and consumers tightening their wallets, acquiring new customers – and keeping them – is proving a critical challenge for many retailers. So we know that socialmedia, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On
Born in France, his first job after university was as a product manager for L’Oréal in Tokyo, where he became fluent in Japanese. It sells both direct-to-consumer through a mix of online and stand-alone stores and via retail partners, including department stores and pharmacies. It goes beyond industry standards in many ways.
On July 1 Australian women’s apparel retailer Witchery unveiled its rebrand – only for consumers to learn that it had reduced its plus-size offering from a size 20 to a size 18. Schofield stepped down as managing director in June 2023. The deep irony that the collection was titled ‘Bold Awakening’ was not lost on anyone.
Known for its unwavering commitment to innovation and authenticity, Cheaney’s latest boutique represents a strategic move not just in retail location, but in aligning with a broader cultural shift – a renewed appreciation amongst modern consumers for quality, heritage, and an ever-evolving “buy less, buy better” mindset.
But Mark McGinley and Hoy Yen Hooper, co-founders of delivery startup Parca, have identified a space that is underserved despite growing demand from businesses and consumers alike for a solution: the last-mile delivery of big and bulky items. “We While consumers might not be ordering every day, such online purchases are getting more frequent.
As Chinese consumer spending on luxury goods continues to surge, luxury brands are doing everything they can to enhance their overall appeal. According to Euromonitor research, Chinese consumer spending on luxury goods is expected to hit $88 billion by 2028.
Retailers within the pharmacy sector are evolving and exploring ways to best cater to consumers with the creation of one-stop-shop pharmacy retail spaces and superstores. trillion in managed assets. This growth is largely attributed to an ageing population, rising health concerns, and a shift towards preventive healthcare.”
A photo of the racist sign went viral on socialmedia and was picked up by news outlets like SBS. Having the organisational commitment to practising and instilling inclusive behaviour promotes allyship and inclusion as part of your brand identity, building consumer trust, engagement and interaction.
Videos and images of bare toilet paper shelves have once again surfaced online as consumers fall into old habits, forcing supermarkets to bring back purchase limits on high demand items. With four major Australian cities plunged into lockdown this week, essential retail businesses are under pressure on almost all sides of the country.
Socialmedia shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years. She has observed an increased interest in gown customisation services, largely thanks to socialmedia. million last year.
This conflicting situation is a result of many environmental factors influencing the health of proximity retailing: the brand/the business, the commercial environment, the competitive environment, and the consumer. What incentives do retailers have to reinvest in local urban stores? Ghalia BOUSTANI.
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