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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1.

Strategy 246
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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default. Brands are outsourcing too much of their strategy to automation, forgetting that while AI can optimise, it cant replace fundamental marketing strategy (yet), he added.

Strategy 237
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Three key inventory strategies Adidas uses to stay ahead

Inside Retail

As supply chains grow more complex and consumer expectations shift, maintaining the right inventory balance is becoming increasingly difficult and the cost of getting it wrong is high. Here are three key strategies Adidas is using to keep its stock in check. This year, the challenge remains just as pressing.

Strategy 241
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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.

Apparel 252
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Beare Park founder Gabriella Pereira reveals her pop-up strategy 

Inside Retail

As a consumer, I wanted something that spoke to me pieces that felt timeless and enduring, yet were modern and easy to wear. Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. And was this intentional?

Strategy 130
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Five inventory strategies for retailers to win business this peak holiday season

Inside Retail

However, as AI-powered platform Blue Yonder’s Brett Egglestone, senior director – retail industry strategy, advises, it does not matter what time of the year it is: your customers always expect the same level of service. Blue Yonder has identified five common challenges to cover in your peak season strategy… 1.

Strategy 130
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244