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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Supply and demand: Where the retail property market is headed

Inside Retail

As these international brands seek to establish themselves, we are witnessing an increased demand for retail space to accommodate their expanded product ranges to meet the needs of consumers, she said. The amount of new space added to the market is well below 10-year averages which is driving rents and pushing vacancy down.

Marketing 200
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Why retailers must rethink their Meta and Google ad strategies in 2025

Inside Retail

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. For many retailers, these platforms have grown to consume the whole marketing funnel and their templated options have become the default.

Strategy 237
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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. In a world where consumers value authenticity, it’s important for brands to reflect the cultural heritage of a location to avoid appearing detached or overly globalised.

Strategy 246
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How Amazon plans to disrupt the grocery sector by merging choice and convenience

Inside Retail

It has been seven years since Amazon acquired the American grocery chain Whole Foods Market, but from its perspective, it is still only scratching the surface of the grocery sector. This is how Amazon plans to deliver choice and convenience to consumers without compromising on speed or value.

Planning 245
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Lvly’s Soniya Cooper on customer-conscious marketing, love and retail

Inside Retail

Bonds and Lvly have partnered to celebrate love in all forms this Valentines Day and are encouraging consumers to think small; with everyday gestures not extravagant proclamations of love. Inside Retail : What is Lvly’s marketing strategy around Valentine’s Day 2025?

Marketing 147
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How premium parenting retailer The Memo picks its store locations

Inside Retail

Co-founders of The Memo, Kate Casey and Phoebe Simmonds, saw a gap in parenting retail for flagship boutiques which give consumers an elevated shopping experience with a focus on quality, curation and exceptional customer service. According to the City of Melbourne, vacancy rates in the CBD have halved in the past year to 6.5

Location 264