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The high volumes of unwanted gifts and remorseful sale purchases have implications beyond the bottom line the environmental impact of emissions, repackaging and damaged goods is becoming excessive. Christmas and end-of-year sales are big business for retailers but they also drive enormous returns.
Last week, consumer-activist group The Peoples Union USA called for a 24-hour buying blackout of all non-essential goods on February 28, particularly from big-box retailers like Walmart , Target and Amazon. This is not the first time consumers have used boycotts as a means of protest in the US.
It’s no secret performance marketing on socialmedia platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”.
Indeed, many retailers will happily say goodbye to 2024, a period when high inflation and interest rates remained persistent and an ongoing cost-of-living crisis crushed consumer sentiment to its lowest in 45 years, all of which resulted in anaemic national year-on-year retail sales growth. Is socialmedia the answer?
Enter the acceleration of social commerce. The role of socialmedia is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. No-one wants their socialmedia experience to be rudely interrupted by boring ads.
A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through socialmedia apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.
The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. As more consumers fall victim to scams, the level of trust in genuine retailers, brands and marketplaces could be eroded. These are known as ‘trojan horses’.
Speaking out Consumers, government agencies and non-government organisations have been criticising Coles and Woolworths’ profits – but most recently the backlash was taken offline and in-store. ” Guy’s line of questioning continued. The post How much will the loss of consumer trust cost Coles and Woolworths? million views.
Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling points. E-commerce Has Raised Consumer Expectations The surge in e-commerce in recent years has profoundly altered how consumers discover , shortlist and buy products.
Since launching in January 2020, Viv for your V has steadily built its direct-to-consumer (DTC) and e-commerce presence via retailers like Amazon and TikTok Shop. Katie Diasti: While I was shopping for my own period products, I felt that none of the sterile products in the aisle spoke to me as a consumer.
This is the story of Pop Mart, the company behind the Labubu craze, and how a single socialmedia post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The appeal and creation process One reason that blind boxes may be so popular with consumers is that they blend entertainment with commerce.
The Covid-19 epidemic brought to light flaws in our socialmedia networks, therefore aggravating this problem. Conventional lines of association – religious institutions, civic groups, and neighbourhood gatherings – have disappeared. Retail environments are seen as centres of social interaction, education, and connection.
TSA trays Travel content has always been king across socialmedia but it would have been difficult to predict a trend called ‘airport tray aesthetic’ would be dominating this year’s algorithm. Brands too have been quick to fall in line and jump on the trend to position their products in an aesthetically arranged airport tray.
Neil Saunders, MD of GlobalData, said the moderate growth was in line with expectations given the general trend in the luxury market. “In per cent, the retail segment – which includes all the sales made direct to consumers in-store and online – grew 5.8 per cent as slower economies in some markets dampened consumer spending.
The themes on display are often indicative of the global trends affecting consumers and retail. In the past year or so, KPMG has published global research papers that add further insights to the big trends affecting retail models and consumer behaviour. Statista has reported that the global value of social commerce will grow from US$1.3
With brands having to work harder than ever to maintain attention, loyalty and consumer spend, powering authenticity with imagination – have driven impressive commercial results through dynamic retail design. So, what can we expect in 2025 and how can Checkland Kindleysides help retailers?
The marketplace has partnered with local nonprofit 211 LA to offer temporary free housing to displaced residents, providing a lifeline for those forced to evacuate due to rapidly spreading fires consuming homes and neighbourhoods. Were here to help fuel the incredible firefighters working tirelessly to save our city.
The term ‘Sephora Kids’ has been circulating on socialmedia for some time now; just check the hashtag on TikTok. As I listened to the ongoing debate among consumers, I wondered how brands were responding. Drunk Elephant is a brand that’s been front-and-centre and also the first in the firing line.
Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.
In a retail industry full of fierce competition and fleeting consumer attention spans, business owners, PR experts and marketers are working tirelessly to create the most valuable asset a brand can ask for: the raving brand fan. What separates a loyal customer from a devoted brand fan is not how much or how often they make a purchase.
With global travel sales on the rise, the retail industry is looking for ways to cash in on consumers’ holidays abroad. Due to the current economic climate, many consumers have become more discerning with where they spend their money. Travel’s post-pandemic revival There are more than 214.3 Euro summer haul’ has now amassed 24.9
The line will be designed for all ages and sizes, thanks to her “why be boring?” We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like socialmedia,” she said.
Many brands are getting so caught up with trends like AI or the latest socialmedia platform, they’re overlooking the importance of the customer experience, contends an expert in experiential retail. As a shopper, a consumer like everybody else, it’s all about getting back to the basics: Just make things easy and convenient.”
Socialmedia shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years. She has observed an increased interest in gown customisation services, largely thanks to socialmedia. million last year.
You have to wonder whether Mr Yu might have gotten a bit carried away this time and crossed a line, and certainly his new set of rules has drawn some ire on socialmedia. It has been dutifully re-reported without so much as an asterisk by the major secondary sources and the business media. per cent in December (4.2
Knockoffs, fakes, replicas and imitations have long held a place in retail but dupes and their growing acceptability on TikTok have taken consumer behaviour to new heights. I think people appreciate a small business taking on the giants on socialmedia,” said Sakr. “If
Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on socialmedia platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.
The primary purpose of retail stores is to stock and sell products to consumers. After you have organized your thoughts, the following line of action is to devise a working business plan. Nowadays, using socialmedia and websites is a critical aspect of both businesses, big or small. Create A Business Plan. Conclusion .
Social commerce is defined as any form of e-commerce that is influenced heavily by real-time communications, authenticity, trust and community. Social platforms such as TikTok , Line, WhatsApp, Facebook and Instagram are popular within the APAC region. A refresher. Conversational commerce.
With socialmedia driving brand awareness as well as sales, more and more brands are choosing to diversify their product range or align with influential figures to flaunt their merchandise. Ferrari is hoping that by diversifying its range it can appeal to a broader range of consumers.
This has been an unexpected silver lining, but it also comes when darker clouds are gathering for retailers looking to sustain and build upon this growth. While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough. The new consumer path to purchase.
But Mark McGinley and Hoy Yen Hooper, co-founders of delivery startup Parca, have identified a space that is underserved despite growing demand from businesses and consumers alike for a solution: the last-mile delivery of big and bulky items. “We While consumers might not be ordering every day, such online purchases are getting more frequent.
Ikea recently debut a line of chairs and desks designed specifically for gamers. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, socialmedia channels, and digital wallets. Consumers want to be entertained. Sephora Beauty uses live streams to promote new products.
If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. It has to be authentic, you can’t try to control it, and let them [Gen Z consumers] express themselves.”
In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.
This northern hemisphere summer, retailers and consumers have been all over the ‘ brat ’ aesthetic, from neon-green marketing campaigns to curated, indie-sleaze product selections. But as ‘Brat Summer’ slowly begins to cool down, some are already embracing a new socialmedia trend, one that is very demure and very mindful.
After all consumers still need to eat and drink,” Thao said. Coffee sales have been on the rise, especially with our consumer packaged goods segment. The ‘new normal’ with the work-from-home set up led to more consumer purchase of our instant coffee range, from the supermarkets as well as online.”.
Socialmedia can be a difficult beast to handle, especially for brand founders presenting as the face of their business. Many direct-to-consumer brands have successfully built consumer awareness by cultivating the founder’s own socialmedia presence.
In the early 2010s, the Millennial generation gave rise to a slew of direct-to-consumer brands, such as Everlane, Warby Parker and Bonobos. Meanwhile, Gen Z includes those born between 1996-2012 and are seen as practical consumers who have an affinity for technology and tend to research products heavily before making a purchase.
Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So Another example is providing instructions and cutting lines to create things from the used cardboard, such as a mobile phone stand, a pen holder or a storage solution.
The Chinese state media singled out Swedish fashion retailer H&M for posting on socialmedia about its concerns in Xinjiang last year. Deloitte: Indian consumers prioritise health over retail. million fake goods and disabled 45,000 websites and socialmedia accounts.
This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.
IR: Could you touch on the brand’s business and socialmedia strategy to cater to local consumers and attract new retail partners? We decided to change creative direction impacting all touchpoints our consumers can see, feel and touch: the product, our communication, our contents and campaigns, and our store concept.
After flourishing on socialmedia, with influencers sharing the product, the brand focused on developing its online and wholesale channels. Nixon attributed this to consumers being online more and having more time to shop, as well as the growth of the lingerie and sleepwear industry throughout this period.
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