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How US$4bn activewear brand Vuori builds community through bricks-and-mortar

Inside Retail

The direct-to-consumer brand was founded by Joe Kudla in 2014. According to a survey conducted by Gartner, 58 per cent of consumers would rather shop in-store for clothing, shoes and accessories, compared to 39 per cent who would prefer to shop solely online.

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Analysis: Why rethinking demographics leads to better segmentation

Inside Retail

In fact, it can be quite challenging to group consumers into segments that are both accurate and valuable. We need the segments to capture enough of the similarities and differences across consumers to be valuable, without creating so many distinct segments that there are too many to feasibly target. Moving past demographics.

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Building a ‘Bridge’ Between Brands and Retailers [Case Study]

Rose

The annual advent of “sunglass season” in the retail industry triggers a tremendous amount of planning, coordination and creativity between sunglass brands and the retailers who sell them to the consumer. VCI’s collaboration and expertise in design have been instrumental in this launch,” said Bryan Linhares, FGX International Sr.

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Quadient and Decathlon Reaffirm Partnership on Parcel Lockers

Parcel Pending

Following a tender process, world sporting goods retail leader Decathlon has chosen Quadient to strengthen its omnichannel strategy and offer more delivery options to its customers. Paris, May 3, 2022. Since the adoption of the first Quadient locker solutions in 2015, Decathlon has equipped 62 stores in France with the lockers.