Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

JULY 20, 2023

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

Consumer 246

Consumer Strategy Target Market Shopping 246

Inside Retail

JULY 1, 2024

The intent is good, but consumers shouldn’t have to bear full responsibility for plastic pollution. We know consumer demand is only one part of the picture. The cabbage dilemma Research shows consumers generally want to do the right thing by the environment but find it challenging. Maybe there’s another way.

Consumer 289

Consumer Space Form Shopping 289

Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

Consumer 263

Consumer Department Stores Contrast Engagement 263

Inside Retail

JULY 14, 2023

Third-party data is collected across external websites and apps, and tends to deliver general customer segments, rather than specific information. The way the data is captured means that businesses will be able to glean a far greater amount of information from it, which could be invaluable during a time of shifting consumer behaviour.

Strategy 238

Strategy Marketing Form Consumer 238

Inside Retail

NOVEMBER 14, 2023

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

Consumer 264

Consumer Shopping Fashion Engagement 264

Inside Retail

JULY 6, 2023

As a result, many consumers are expected to postpone discretionary purchases until peak season, where they are more likely to find sales and discounts. Meanwhile, consumers hard hit by economic challenges might hold off on discretionary purchases all together due to financial constraints.

Strategy 242

Strategy Promotion Consumer Engagement 242

Retail Focus

MARCH 29, 2022

Keeping pace with consumer trends and changing behaviours is key to the success of retail operations, particularly when managing the impact of current global events on supply chains to ensure they’re able to consistently meet demand. . Three of six key trends identified in ASCG’s latest eBook research include: 1) Spread the cost.

Consumer 211

Consumer Concept Management Shopping 211

Inside Retail

JUNE 27, 2023

After pushing Australian businesses to consider environmental and social issues for over a decade with no apparent results, consumers now find it difficult to believe brands’ claims that they’re going green, according to a recent report by strategy firm Possible. It really is a creativity challenge, rather than a cost challenge.”

Consumer 246

Consumer Marketing Concept Engagement 246

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. billion, in 2023.

Consumer Electronics 264

Consumer Electronics Strategy Management Consumer 264

Inside Retail

FEBRUARY 29, 2024

Amid a cost-of-living crisis, Australian consumers are seeking value in their purchases, creating an opportunity for private-label brands to emerge as significant players in the retail industry. So how can retailers capitalise on this consumer shift – and be sure of success? Our industry is now cutting edge in category after category.”

Strategy 130

Strategy Planning Concept Merchandising 130

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.

Advertising 162

Advertising Consumer Curate Social Media 162

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

NOVEMBER 19, 2024

As retailers gear up for peak season, many are fine-tuning sales strategies as shoppers’ spending capacity and preferences change. Consumers attracted to value and convenience The year-on-year growth in general retail purchases has bucked recent trends. Consumer Price Index, Australia. Here are just some of the trends.

Other 147

Other Consumer Apparel Department Stores 147

Inside Retail

NOVEMBER 14, 2024

However, as AI-powered platform Blue Yonder’s Brett Egglestone, senior director – retail industry strategy, advises, it does not matter what time of the year it is: your customers always expect the same level of service. Blue Yonder has identified five common challenges to cover in your peak season strategy… 1.

Strategy 130

Strategy Management Location Shopping 130

Inside Retail

FEBRUARY 1, 2024

JD.com’s mega offline shopping destinations, Jd Mall and JD E-Space, are also set to revolutionise the shopping experience for consumers in eleven cities across China during the festive season. Xiaofeng Wang, principal analyst at Forrester, believes consumers are going to be a bit more cautious during this year’s festivities.

Strategy 130

Strategy Marketing Consumer Promotion 130

Retail Focus

FEBRUARY 15, 2024

Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation. With the right strategies, retailers can unlock the potential of this vibrant demographic, turning casual browsers into dedicated customers.

Strategy 130

Strategy Retail Marketing Marketing Social Media 130

Inside Retail

NOVEMBER 29, 2023

Besides being a fun and effective way to enhance customer engagement, gamification can encourage consumer behaviours such as logging into an app to try a new product or sharing a recommendation on social. One of the strategies being deployed by many is introducing gamification into their loyalty solution.

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Retail Times

AUGUST 16, 2024

Storyblok, the modern content management system (CMS) for all teams, has released a survey of 200 businesses and 200 consumers which illustrates how quickly AI has impacted consumer behaviour online. Nearly one in five consumers now use AI tools as their primary source of information when deciding whether to purchase a product.

Consumer 115

Consumer Strategy Marketing Management 115

Inside Retail

OCTOBER 20, 2024

Another way Ulta Beauty uses technology to enhance the customer experience is by investing in educational video content from beauty brands to enhance the store associate’s ability to educate the consumer about a product.

Consumer 130

Consumer Accessories Accessories Engagement 130

Inside Retail

MAY 1, 2024

The skinificatin of hair Mylius noted that skincare brands saw exponential growth throughout the pandemic as consumers swapped out colour cosmetics, an effect he refers to as “skinification”. “We’ve I wouldn’t say I’m some trailblazer,” Mylius said. “I I think it’s just the next frontier.”

Beauty and Health 263

Beauty and Health Strategy Consumer Line 263

Inside Retail

SEPTEMBER 2, 2024

Here, Ludovic Dellazzeri, managing director of Ghd Australia , discusses the secret to customer satisfaction and whether or not the brand plans to establish a direct-to-consumer bricks-and-mortar offering in pursuit of delivering an impeccable customer journey. Ludovic Dellazzeri: It is both paramount and symbiotic.

Engagement 278

Engagement Consumer Balance Concept 278

Inside Retail

OCTOBER 25, 2024

Hoey says that if a brand wants to become more mature in its digital strategy, the more first-party data it can collect around an individual, the better it can target its communications. That’s where we are seeing more growth in first-party data strategies, where marketers are looking at how they can replace cookies.

Strategy 242

Strategy Perspective Tailored Promotion 242

Inside Retail

MARCH 14, 2024

Etri emphasised that Skippy’s intention and business strategy is to move volume, so it passes on savings from suppliers and doesn’t use large markups to drive profit. Major brands stocked in supermarkets in most cases use a premiumisation strategy to differentiate from supermarkets’ private-label brands.

Strategy 263

Strategy Social Media Management Consumer 263

Inside Retail

FEBRUARY 28, 2024

“As we accelerate our big box and digital strategy, Erica not only has the right skillset to drive the future direction of the group but also a strong understanding of our customers as a former GM of of two of our brands,” said Mosaic Brands chairman Richard Facioni. “Low price is also not the antithesis of style.

Fashion 264

Fashion Strategy Consumer Marketing 264

Inside Retail

JULY 28, 2024

Innovative e-commerce strategies that lean into exploration of tech are futher optimising retail business models and fostering employee exploration in this field, furthering the positive customer experience.

Strategy 274

Strategy Flow Perspective Consumer 274

Inside Retail

FEBRUARY 26, 2024

Amid a global cost of living crisis, consumers are increasingly turning to innovative solutions to manage their budgets and stretch their dollars further. Stocard (a Klarna Group Company) centralises all of a consumer’s loyalty cards in a single mobile application for 5.3

Consumer 130

Consumer Promotion Shopping Engagement 130

Inside Retail

NOVEMBER 14, 2024

International retailers like H&M are not just competing with local brands, but are also navigating complex cultural nuances and rapidly evolving consumer preferences. “It’s The way consumers dress in this region is strikingly different from the rest of the world. “We have ambitious plans for Asia.

Strategy 130

Strategy Perspective Fashion Social Media 130

Inside Retail

JULY 28, 2024

On the one hand, operating costs are elevated; on the other, consumer preferences are frequently changing amid cost of living pressures. In response, retailers are proactively developing new strategies to optimise operations and adapt their offerings, pricing and customer service to keep pace with consumer expectations.

Consumer 147

Consumer Other Marketing Strategy 147

Retail Focus

SEPTEMBER 1, 2024

Doing so will enable you to improve consumer satisfaction, volume of sales, and long-term consumer loyalty. Focusing on the online customer journey is more important now than it has ever been, with more and more consumers preferring digital stores to physical ones.

Customer Retention 130

Customer Retention Strategy Shopping Engagement 130

Inside Retail

OCTOBER 17, 2021

As restrictions ease, and consumers in Australia’s most populous states regain some basic freedoms, the recovery can now get underway. However, while retailers and consumers alike would be eager to put 2021 behind them, the research suggests recent events have yet again reshaped the way people shop and spend.

Consumer 279

Consumer Consumer Electronics Shopping Fashion 279

Inside Retail

AUGUST 10, 2022

Unlike the early years of e-commerce, today’s environment requires diversification across an appropriate variety of channels to strengthen visibility; brands must be active where their target consumers are shopping. More customer data from direct interaction with consumers.

Advertising 246

Advertising Strategy Curate Social Media 246

Inside Retail

DECEMBER 5, 2023

A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers.

Strategy 130

Strategy Engagement Flow Promotion 130

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy. Cosying up with consumer expectations.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

JUNE 13, 2024

Unlike traditional franchising or direct management models, Cotti Coffee has adopted an innovative partnership approach,” Yingbo Li, chief strategy officer at Cotti Coffee, told Inside Retail. In January, we unveiled our human-robot collaboration strategy, which involves scaling up the use of commercial robots in stores worldwide.

Strategy 261

Strategy Expansion Marketing Management 261

Inside Retail

JULY 10, 2024

Shepard was inspired to start the brand based on his own experiences searching for such products, and he knew other consumers were looking for the same thing. An untapped apparel market Consumer demand for gender-neutral clothing or unisex fashion styles has been growing in recent years.

Apparel 130

Apparel Consumer Strategy Fashion 130