Inside Retail

OCTOBER 5, 2024

Speaking out Consumers, government agencies and non-government organisations have been criticising Coles and Woolworths’ profits – but most recently the backlash was taken offline and in-store. The consumer speculation that Aldi is the affordable supermarket alternative was confirmed earlier this year in a report by Choice.

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Inside Retail

NOVEMBER 14, 2023

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

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Consumer Shopping Fashion Engagement 264

Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. As more consumers fall victim to scams, the level of trust in genuine retailers, brands and marketplaces could be eroded.

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Social Media Advertising Shopping Consumer 286

Inside Retail

OCTOBER 12, 2023

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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Social Media Consumer Marketing Fashion 130

Inside Retail

JUNE 27, 2022

Three of Australia’s largest retail chains are the subject of a complaint lodged with the nation’s privacy regulator by consumer advocacy organisation Choice, which alleges the companies are using “unreasonably intrusive” facial recognition technology on customers. The OAIC said it was reviewing the complaint.

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Social Media Retail Chains Consumer 68

Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

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Social Media Advertising Planning Engagement 98

Inside Retail

FEBRUARY 7, 2022

Social media darling no more. On Instagram, which is the brand’s main social platform and was immensely instrumental to its initial success, Glossier’s account has been losing followers constantly since the ‘Outta The Gloss’ debacle in July of 2020. As a result, Glossier’s brand value has taken quite the hit.

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Social Media Strategy Other Advertising 130

Hunton Andrews Kurth

MARCH 20, 2023

The orders request information from 2019 through the present about the companies’ standards and policies related to paid commercial ads and the companies’ processes for screening and monitoring for compliance with those controls, including human review and use of algorithmic, machine learning or automated systems.

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Social Media Advertising Consumer Other 98

Inside Retail

MARCH 22, 2023

He expects the impact to be different across consumer groups, but he’s confident it won’t affect the target General Pants customer group too much, saying they tend to be mortgage-free and fully employed. It also informs in-store buying, as the company has observed customers will research products online before purchasing them in a store.

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Social Media Apparel Accessories Accessories 130

Inside Retail

MAY 1, 2022

After two years of quarantining, it’s no wonder consumers are now expert digital shoppers. In fact, 55 per cent of AU consumers are shopping online more frequently than before the pandemic. Despite consumers’ evolving online behaviour, the shopper journey has largely remained linear, whether it takes 10 minutes or 10 months to buy.

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Consumer Social Media Shopping Management 147

Inside Retail

JUNE 20, 2024

IR: How are you going to approach educating consumers on the value of lab-grown diamonds and differentiate as a fine jewellery brand? We release daily reels on social media to educate and inform. How has each experience informed the other? We are a social media-based business – so these skills are crucial.

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Social Media Boutique Planning Expansion 279

Inside Retail

JUNE 14, 2021

But global beauty brand Deciem is on a mission to debunk the marketing jargon around clean beauty and educate consumers about ingredients. “It The video, which was released on its social media channels, explains chemicals in simple terms and reminds consumers that chemicals are essential components of all matter.

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Social Media Marketing Consumer Concept 242

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

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Consumer Social Media Tailored Strategy 130

Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Organisations that have thrived in the past decade are those that have understood their consumers and pre-empted the trends.

Social Media 264

Social Media Advertising Consumer Food & Beverages 264

Inside Retail

OCTOBER 4, 2022

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews. Influencers in the spotlight.

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Beauty and Health Social Media Advertising Pattern 246

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.

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Advertising Consumer Curate Social Media 162

Inside Retail

JULY 7, 2021

While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough. This was already problematic for retailers forced behind walled gardens to reach consumers, with customer acquisition costs continuing to rise to the extent that costs are outpacing consumer lifetime value (LTV).

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Social Media Advertising Consumer Form 230

Inside Retail

APRIL 21, 2024

Fashion has embraced technology at every turn from social media to virtual change rooms, yet consumers’ wardrobes have remained analogue. The founders of Indyx identified four key problem areas in consumer wardrobes that informed the design of the app and its various tools; visibility, practice, accessibility and ease.

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Fashion Social Media Reimagine Consumer 273

Retail Focus

AUGUST 24, 2022

Ecommerce has become more widely available and accepted and, in the process, has given plenty of benefits to consumers. Most of this has to do with the level of information available online, and as a result of market competition. The internet has removed much of the guesswork and has allowed people to make informed decisions.

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Consumer Social Media Perspective Balance 130

Inside Retail

FEBRUARY 8, 2024

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So For example, the company advises clients to print information directly onto cartons rather than decals which – due to the adhesives – can sometimes render the cartons unrecyclable.

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Social Media Gifts Display Marketing 279

Inside Retail

MAY 16, 2024

In a retail industry full of fierce competition and fleeting consumer attention spans, business owners, PR experts and marketers are working tirelessly to create the most valuable asset a brand can ask for: the raving brand fan. What separates a loyal customer from a devoted brand fan is not how much or how often they make a purchase.

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Social Media Marketing Engagement Line 288

Inside Retail

JUNE 22, 2021

Facebook is set to be a “new Westfield” according to its local retail lead, with a number of changes to the way businesses can reach customers pushing the social media closer to an online shopping centre than ever before. Customers will soon be able to use a visual search function to find similar products.

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Social Media Shopping Space Consumer 236

Inside Retail

JUNE 29, 2021

Videos and images of bare toilet paper shelves have once again surfaced online as consumers fall into old habits, forcing supermarkets to bring back purchase limits on high demand items. Bowden describes it as “a primed fear response to uncertainty” and believes social media also has a role to play.

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Social Media Consumer Shopping Management 230

Retail Focus

JULY 5, 2022

The primary purpose of retail stores is to stock and sell products to consumers. You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. Nowadays, using social media and websites is a critical aspect of both businesses, big or small. Create An Online Presence .

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Retail Design Social Media Design Interior Design 227

Inside Retail

AUGUST 24, 2021

Next to the rise of online and digital channels, one of the most frequently mentioned trends in retail pre-Covid was the rise of the ‘price conscious, empowered consumer’. Multiple data sources point to the increasing costs of living, meaning less discretionary spend for consumers. Price-conscious consumers.

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Social Media Consumer Promotion Other 246

Inside Retail

NOVEMBER 5, 2023

In-depth consumer research informed the rebrand. Today the 32 year-old cake chain launches an advertising campaign across digital, social media, cinema and TV. “Our brief was ‘don’t make it uber premium, play to the history of the brand’. This story was originally published on Franchise Executives.

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Shopping Social Media Layout Advertising 264

Inside Retail

AUGUST 22, 2022

While a halogen globe is cheaper to buy than an LED, a good-quality LED lasts five to 10 times longer and consumes a quarter of the energy. Consistently seek to improve chain-of-custody information and compliance, through annual reviews, reports, and actions in partnership with preferred suppliers. Energyrating.gov.au

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Light Social Media Consumer Interior 246

Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Consumers want to be entertained. The importance of personalisation Interactive games are a way to collect personal information about a shopper that comes directly from the consumer.

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Customer Engagement Engagement Social Media Consumer 246

Inside Retail

JUNE 8, 2021

Well-loved on social media for her no-nonsense approach to the beauty industry and her extensive experience as a qualified cosmetic doctor, Dr Naomi’s products are currently available on her site and at the clinic. Why did you want to do direct-to-consumer retail rather than enter wholesale?

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Social Media Architecture Planning Consumer 243

Retail Focus

JUNE 29, 2023

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider. The digital displays feature animated content to support in-store campaigns and new product launches and complement traditional POS promotional assets.

Consumer 130

Consumer Shopping Social Media Engagement 130

Inside Retail

OCTOBER 9, 2023

As consumers manage cost of living pressures, it’s led to a pullback in spending across the retail landscape, particularly in non-discretionary categories. CommBank’s latest Consumer Insights Report shows that around one in four Australians have not enough, or just enough, to meet household expenses.

Consumer 130

Consumer Beauty and Health Consumer Electronics Accessories 130

Inside Retail

FEBRUARY 20, 2024

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. Prioritise security measures to build trust, assuring customers that their sensitive information is protected. billion in 2022.

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Tailored Social Media Strategy Target Market 246

Inside Retail

JULY 1, 2021

But at the crux of it, unified commerce is about delivering a consistent and seamless shopping experience across every shopping channel and consumer touchpoint. Enriched information like attributes, sizing, materials, care instructions all need to be consistent across all your different channels. The challenge is, how do you do that?”.

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Social Media Shopping Consumer Management 182

Inside Retail

MAY 28, 2024

This is how consumers are evolving and we want to meet them where they are and we strive to make the shopping experience as cohesive as possible. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? The power of TikTok for product discovery is incredible.

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Social Media Boutique Marketing Fashion 257

Inside Retail

APRIL 3, 2022

In the age of social media, it can feel like a marketer’s job is never done. Simple message, an unthinkable new product, makes consumers stop and think and hopefully have a chuckle – something we all need at the moment. And yet, year after year, many brands make the time to come up with an April Fools’ Day prank. .

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Social Media Gifts Marketing Other 246

Inside Retail

SEPTEMBER 19, 2021

It puts the best features from social media into one app, creating an online, shoppable destination for beauty fans, without the flashy filter effects. Supergreat also enables Ulta Beauty to take viewers on virtual in-store visits to inform shoppers about the latest products. The Supergreat app launched in 2018.

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Social Media Engagement Fashion Form 245

Inside Retail

JULY 31, 2024

In 2019, Officeworks acquired Geeks2U, a national provider of on-site information, communication and technology services, diversifying the company’s tech solution offering and enhancing its customer service offering through a tech support team. Another way Officeworks’ connects with consumers beyond the transacion is through its website.

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Social Media Art Gifts Marketing 278