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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230
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Toys “R” Us promotes new COO, sells off UK toy manufacturer

Inside Retail

In her new role, Yu will oversee all Toys “R” Us ANZ Limited operations, including Funtastic, Toys “R” Us, Babies “R” Us, Hobby Warehouse and Mittoni. She will also be responsible for building a data analytics team and leading the Groups’ strategy around data science. “I According to Mittoni, Chill Factor made up 2.7

Promotion 238
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Reality bites: how composable architecture is a make-or-break strategy for retailers looking to thrive

Retail Focus

Unable to contend with the double whammy of changing consumer behaviour and a COVID-induced slump, dozens of brands fell into administration, from Arcadia and Debenhams to Monsoon and Cath Kidston, with the closure of hundreds of physical stores. Global e-commerce jumped to $26.7

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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The Hermes of yoga? Premium sportswear brands enjoy rapid growth in China

Inside Retail

Sportswear is a rare bright spot in China’s sluggish consumer market, as health and wellness have become a priority for aspirational, middle class consumers post-pandemic, with many people getting into activities such as yoga, hiking and running for the first time.

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Child’s play: Inside Toys ‘R’ Us’ expansion strategy

Inside Retail

The business restructure was driven by the brand’s desire to focus on direct-to-consumer sales and involved selling assets such as its B2B confectionary distribution business and the intellectual property of Chill Factor. The post Child’s play: Inside Toys ‘R’ Us’ expansion strategy appeared first on Inside Retail.

Expansion 130
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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. The integration of technology into subscription services has also been a growth driver.

Marketing 246