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When Becca Millstein and Caroline Goldfarb launched tinned fish brand Fishwife back in December 2020, few could have predicted how the consumer packaged goods brand would blow up. I wanted to create something that combined high-quality, sustainably sourced seafood with fun, vibrant branding that would appeal to consumers here.
The high volumes of unwanted gifts and remorseful sale purchases have implications beyond the bottom line the environmental impact of emissions, repackaging and damaged goods is becoming excessive. The rise in post-Christmas returns can be attributed to several trends, with the growth of eCommerce being a leading factor.
As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2020.
There is also subdued consumer sentiment and the rising cost of doing business. It aims to entrench itself as a lifestyle brand renowned for delivering affordable discretionary luxury to its consumers year-round. It’s not easy to be a mid-market retailer in Australia right now. Growth opportunities are hard to come by.
Indeed, many retailers will happily say goodbye to 2024, a period when high inflation and interest rates remained persistent and an ongoing cost-of-living crisis crushed consumer sentiment to its lowest in 45 years, all of which resulted in anaemic national year-on-year retail sales growth. Is socialmedia the answer?
This is the story of Pop Mart, the company behind the Labubu craze, and how a single socialmedia post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. The appeal and creation process One reason that blind boxes may be so popular with consumers is that they blend entertainment with commerce.
These innovations make it easier for consumers to purchase what they need, when they need it, enhancing the overall shopping experience. Today’s customers are shopping everywhere: on socialmedia platforms, retail media networks, pop-up shops, and partner sites.
Valentine’s Day presents brands and retailers with the opportunity to match shoppers with the perfect gift for their loved ones. With just over half of consumers, 53 per cent, expected to celebrate Valentine’s Day this year, retail is expecting an instant boom. billion to be spent on flowers this Valentine’s Day.
In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.
In an Australian retail environment defined by heightened competition and consumers tightening their wallets, acquiring new customers – and keeping them – is proving a critical challenge for many retailers. So we know that socialmedia, it’s all about face-to-camera, personal experiences, social selling, and influencers. “On
With global travel sales on the rise, the retail industry is looking for ways to cash in on consumers’ holidays abroad. Due to the current economic climate, many consumers have become more discerning with where they spend their money. Travel’s post-pandemic revival There are more than 214.3 Euro summer haul’ has now amassed 24.9
consumers finds that a growing number are cutting their holiday spending to account for inflation. Those results were contained in Jungle Scout’s Consumer Trends Report for the fourth quarter (October-December) of 2022. consumers get holiday gift ideas from socialmedia. Nearly 20 percent of U.S.
Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So If you consider candles, for example, or homewares gift sets, they are often stocked on shelves in boxes.
From procuring extra inventory, detailed logistics planning, socialmedia strategies, website optimisations and oodles of content generation – right through to the granular details like upweighted customer service resourcing and more… it truly takes a village,” explained Quinnell.
Another way Officeworks’ connects with consumers beyond the transacion is through its website. Beyond its website, Officeworks is invested in continuing its printed and digital catalogues and magazines that, “deliver content and inspiration via our own – and our partners’ – socialmedia channels,” Hunter added.
Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers. Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts.
In the age of socialmedia, it can feel like a marketer’s job is never done. Simple message, an unthinkable new product, makes consumers stop and think and hopefully have a chuckle – something we all need at the moment. And yet, year after year, many brands make the time to come up with an April Fools’ Day prank. .
It isn’t a joke, although it has been greeted on socialmedia as one, and was once the plot of a TV comedy sketch. This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 per cent and Woolworths 7.8
Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of socialmedia to bring their brand to the world. Here, the founders share their socialmedia secrets and the new platforms that are proving fruitful for the brand. Our database has since continued to grow and grow over the years.
2 million owed to restaurant-tech platform Liven While inflation and gloomy consumer spending patterns are familiar to struggling restaurants, Calia’s relationship with restaurant-tech platform Liven appears to be a complicating factor in the administration process.
Armed with fresh knowledge of the beauty industry, he quit the role in 2014 and created his first business, a tiny design agency that created floral designs for corporate clients, specialising in events and gifts. So, in that case, Documents…is not a big consumer brand in China.
Our survey reflected that consumers are drawn to physical stores for the tactile experience – with 56 per cent of consumers visiting stores to view products in real life and 46 per cent of consumers visiting stores to compare similar products within a tangible retail setting. “And And this appeal will last.
Australian luggage brand Nere is anticipating strong sales this holiday season, thanks to the ongoing travel boom, growing appeal of practical gifts like suitcases, and high-profile location of its first stand-alone store, which opened in November. I don’t think we’ll ever give it up again.
Retailers are enduring dynamic and challenging times as supply-chain disruption continues and consumer behaviour changes, both brought on by living in the Covid era. Consumers increasingly want a seamless and consistent shopping experience across a growing number of offline and online touchpoints. “The Offer gift cards.
While there’s no denying that streaming giants Netflix, Amazon Prime and Spotify continue to hold a firm grip on these markets, HMV is hopeful that consumers still have a space in their hearts, and wallets, for the humble music store. “As In-store entertainment. Redefining the record store.
Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Sales trends This time of year provides a unique lens into consumer behaviour. Did certain channels, such as email marketing or socialmedia, outperform others? Dont be afraid to ask your media agency for detailed data.
With exciting overseas holidays and drinking and dining off the cards in the past year, some consumers are now indulging in other ways and spending their money on discretionary categories such as fine jewellery, which has seen a rise in sales during Covid. The company saw a 29 per cent increase year on year to €714.3 told Inside Retail.
Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. Notably, several don’t even have a brick-and-mortar shopfront, Zhang says. “As
The welcome email can also introduce socialmedia channels and invite feedback about how often they’d welcome communication from the brand. Similarly, a birthday or anniversary flow can be set up – with or without a price drop promotion – targeting gift-givers or customers who want to treat themselves on their special day.
This distinctiveness in consumer behaviour provides a fertile ground for luxury brands to not only introduce their products but also tailor their offerings to meet the specific demands of South Korean shoppers. The Korea Economic Daily reported a surge in demand for luxury goods among affluent consumers in their 40s and 50s.
That said, there is always a requirement for brands to attract and talk to a new, potentially younger consumer. Superdry’s digital presence across e-commerce and social-media channels was already expanding rapidly before Covid-19 arrived – the pandemic simply helped accelerate it, Hampson reports. Trending on digital channels.
Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. These windows become a bridge, connecting consumers to the essence of the brand in a way that transcends the transactional nature of commerce.
The main driver for Sol de Janeiro’s impressive growth globally includes powerful socialmedia,” L’Hostis said. In addition, the brand launched a socialmedia campaign which used hyper-local geo-targeting to reach travellers in the pre-trip phase. “We billion euros (US$2.1 The brand currently has more than 2.4
As confirmed by data sourced by Spate, a consumer behavior and trend analysis company, searches for advent calendars have grown by over 10.7 Traditionally, advent calendars feature a window for each day leading up to Christmas, starting on December 1; however, in recent years, this gift type has become more non-denominational.
Every unboxing feels like unwrapping a special gift to myself. Unlike traditional art toys, the blind- box concept can be described as a clever marketing strategy that relies on consumer psychology. Blind boxes are also a popular gift option, bringing people with shared passions together and creating vibrant social communities.
Despite the fact that there is no tradition of Christmas gift-giving in countries like Thailand and Cambodia, where Buddhism is overwhelmingly the religion of the majority , mall operators and retailers spend big bucks there on Christmas decorations, displays, Santas and other seasonal paraphernalia. Do consumer surveys shed any light?
When consumers search for holiday content online and in stores, they are still more likely than not to encounter Christmas-themed movies, home decor and gifting items. A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. billion and $966.6
I recently gifted Layla an advent calendar filled with bath bombs and lip gloss. The term ‘Sephora Kids’ has been circulating on socialmedia for some time now; just check the hashtag on TikTok. As I listened to the ongoing debate among consumers, I wondered how brands were responding. The topic of discussion? per cent.
consumers finds that a growing number are cutting their holiday spending to account for inflation. Those results were contained in Jungle Scout’s Consumer Trends Report for the fourth quarter (October-December) of 2022. consumers get holiday gift ideas from socialmedia. Nearly 20 percent of U.S.
Shopping centres are so much more than a place to purchase a new outfit or a loved one’s birthday gift. In recent years, they’ve become an exciting social hub that serves in strengthening communities and shaping urban areas. These precincts rely on people visiting the centres, buying from shops, and engaging with activities and events.
Research released today by leading eCommerce provider Visualsoft, highlights the continued dominance of brand websites in driving consumer engagement during the Golden Quarter. Despite the rapid rise of social commerce, websites remain the primary channel for discovery and engagement.
With one digital fashion week already under their belts, many luxury labels approached February’s fashion week with a renewed understanding of how to make their collections pop on socialmedia. One advantage of a digital fashion show is that you can watch it from anywhere—and you’re always in the front row.
With the promise of a wider reach and a more personalised beauty experience for LazMall shoppers, the strategic alliance not only aligns with Sephora’s vision but also caters to the unique nuances of Thai consumers. Beauty Pass member points can be redeemed for exclusive gifts through Sephora’s reward boutique in-store and online.
Through previous brand experience with TDE, influencer lunches, dinners and shoots I knew that brands that worked well for creating Instagram content resonated with consumers. The products we create resonate with content creators so we get great cut through with our socialmedia strategy.
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