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Why consumers’ financial stress is fuelling a record-breaking Black Friday

Inside Retail

Australian consumers are expected to spend a record $6.7 The American-inspired shopping event hasn’t always been embraced by Australian retailers and consumers, but with the ongoing cost-of-living crisis and cost-of-trading crisis, there seems to have been a shift in attitude. That marks an increase of 5.5

Consumer 246
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Blackhawk Network shares 2025 gift card trends – and how retailers can benefit

Inside Retail

As Australia turns the corner into 2025, the gift card industry is undergoing a remarkable transformation, reshaping how Australians celebrate special moments and navigate their budgets. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2020.

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How the CEO of Fiskars Group keeps one of the world’s oldest companies relevant

Inside Retail

Nathalie Ahlström: For Fiskars Group, Australia is our fifth largest market, it’s big. When you look at other global companies, not many can say Australia is their fifth-largest market, so this is a unique place for us, and also I see a lot of future potential for Fiskars Group in the Australian market. Christmas is huge.

Gifts 264
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Lvly’s Soniya Cooper on customer-conscious marketing, love and retail

Inside Retail

Bonds and Lvly have partnered to celebrate love in all forms this Valentines Day and are encouraging consumers to think small; with everyday gestures not extravagant proclamations of love. Inside Retail : What is Lvly’s marketing strategy around Valentine’s Day 2025? Why do you think this is?

Marketing 147
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Dusk CEO Vlad Yakubson on the retailer’s transformation into a lifestyle brand

Inside Retail

It’s not easy to be a mid-market retailer in Australia right now. There is increased competition from e-commerce players, the local market and major international brands. There is also subdued consumer sentiment and the rising cost of doing business. Yakubson tapped Taylor to be Dusk’s chief marketing officer in May.

Gifts 246
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Gift Flick redefines digital gifting

Inside Retail

The exponential growth of e-commerce on a global scale has been revolutionising retail since the pandemic, meeting consumers’ demands for convenience, personalisation and diverse buying opportunities. This signals the end to online shipping deadlines,” says Gift Flick co-founder Helen Marsh.

Gifts 246
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Poppi’s influencer campaign is the end of influencer marketing as we know it

Inside Retail

The Super Bowl is one of the biggest televised games of the year and may be the one time consumers are willfully glued to their screens awaiting ads. Unfortunately, US-based prebiotics soda brand Poppis Super Bowl campaign failed to meet consumer expectations. Second, learn to apologise.

Marketing 130