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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Iconic Australian retailer Country Road has taken an innovative tech-led approach to maximising gift sales. Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. An end to order deadlines for online gift shopping.

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Survey: How Australians are changing their gift-giving plans pre-Christmas

Inside Retail

Times might be tough for many Australians right now, but when it comes to gift-giving consumers will still be spending this year – however, they will be very focused on value. On the flip side, recipients may grapple with similar emotions when presented with gifts during a period of high living costs,” the report finds.

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Revealed: Customers’ biggest Christmas shopping fears this year

Inside Retail

In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.

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Tween beauty: Are brands crossing the line?

Inside Retail

I recently gifted Layla an advent calendar filled with bath bombs and lip gloss. If you weren’t aware, tweens have been shopping up a storm, or at least heavily influencing the purchasing decisions of their parents, and leaving a wreckage of product testers in their wake. The post Tween beauty: Are brands crossing the line?

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Over the finish line: Red Run opens at Liverpool ONE

Retail Focus

To compliment Red Run’s direct-to-consumer offering, the brand has partnered with ASICS to retail a select range of sneakers that have been specifically selected by Creative Director, Megan Kimmance to be styled with its fashion forward, versatile collections to offer customers a full provision of style from head to toe.

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How brands can tap into Aussies’ aim to shop local this Xmas

Inside Retail

According to ARA boss Paul Zahra, much of this spending is set to be bargain-driven, as consumers seek savings where possible. However, many consumers are searching for value as well as price in their gift-giving, and want to buy products in line with their values. per cent on the previous year.

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Beauty at the bus stop: Mecca uses vending machines to drive gift sales

Inside Retail

Beauty retailer Mecca is creating new opportunities to connect with Christmas shoppers by introducing gift card vending machines in high foot traffic areas of Australia’s major cities. The technology combines PayWave and credit card payment with dispensing capabilities for gift cards between $25 – $100. Challenging perceptions.

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