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Research uncovers the habits of consumers using BNPL. Hint: They spend more

Inside Retail

BNPL credit allows consumers to split their purchases into smaller, interest-free instalments. Our recent research uncovered a concerning insight: consumers who use BNPL services end up spending more money online than those who dont. We found that consumers who used BNPL spent an average of 6.42 Why might they be spending more?

Consumer 130
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How retailers can build consumer trust by engaging the ‘Five Frames of Mind’

Inside Retail

When a brand consistently evokes the same familiar and positive feelings, whether its inspiration, comfort or joy, it creates an emotional connection with customers and allows them to form a connotative narrative in their head. In a world brimming with choices, trust remains the most valuable currency.

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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Research uncovers the habits of consumers using BNPL. Hint: They spend more

Inside Retail

BNPL credit allows consumers to split their purchases into smaller, interest-free instalments. Our recent research uncovered a concerning insight: consumers who use BNPL services end up spending more money online than those who dont. We found that consumers who used BNPL spent an average of 6.42 Why might they be spending more?

Consumer 264
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Movado Group’s Xavier Gauderlot on the watch giant’s latest JV in Southeast Asia

Inside Retail

Together we aim to strengthen our presence in the region offering consumers our world-renowned brands.” Rising demand The strategic alliance coincides with a substantial expansion of Southeast Asia’s watch and jewellery sector, attributed to the region’s enhanced consumer purchasing power and increased tourism activity.

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Plastic Free July is a waste of time if the onus is only on consumers

Inside Retail

The intent is good, but consumers shouldn’t have to bear full responsibility for plastic pollution. We know consumer demand is only one part of the picture. The cabbage dilemma Research shows consumers generally want to do the right thing by the environment but find it challenging. Maybe there’s another way.

Consumer 289
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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. Deepened Customer Connection and Personalisation : Hyperlocal strategies enable luxury brands to form stronger and more personal connections with their customers.

Strategy 246