Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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Inside Retail

JULY 6, 2023

Home and hardware leader Bunnings is now offering 1,000 pet-related products in store ; Beauty giant Mecca sells dog shampoo; Fashion marketplace The Iconic sells pet accessories; and, a number of fashion brands have extended into creating statement pieces for pets.

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Inside Retail

APRIL 28, 2021

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. billion (US$10 billion) in 2020.

Fashion 162

Fashion Social Media Target Market Consumer 162

Inside Retail

OCTOBER 24, 2023

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.

Target Market 130

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Inside Retail

SEPTEMBER 3, 2023

The plan from the beginning was to make something that would synergise with the Aje Collective’s other businesses, and which complemented the health-focused lifestyle Norris saw in Aje’s target market. The customer that comes through Aje Athletica is moving with pace, and she’s also engaged in the fashion element. “I

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Inside Retail

APRIL 25, 2021

Most visible, however, was the decision to discontinue its sexualised marketing as consumer preferences had clearly moved on. As part of the turnaround, speed to market has been increased, allowing it to compete more effectively with fast fashion retailers like Zara.

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Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices. million followers.

Social Media 130

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CAAD

MARCH 28, 2025

This strategy has helped Gucci connect with a younger audience and position itself at the forefront of digital fashion. As consumers seek more interactive, immersive, and personalized shopping experiences , XR promises to transform how brands communicate with their audience. Immersive workshops to learn how to use their devices.

Design 52

Design Fashion Shopping Visual Merchandising 52

Inside Retail

AUGUST 6, 2024

Retail is inherently human, and there are essential drives in consumer behaviour that brands need to understand to build lasting relationships with their customers. By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences.

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Shopping Outdoor Target Market Engagement 130

Inside Retail

OCTOBER 1, 2024

Entering this market can be especially appealing for Australian brands that have reached “a ceiling” in their home country, he said. Why American consumers love Australian brands One reason why Australian brands seem to be succeeding in the US market is that they provide American consumers with fresh products, according to Saunders.

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Social Media Apparel Fashion Consumer 130

Inside Retail

MAY 9, 2024

Starting a global fashion brand was a long-held ambition of Australian designer Rebecca Vallance-Gasan, and in 2011 the Aussie took the leap to launch her eponymous brand Rebecca Vallance in London and New York. The goal is for the business to have 20 direct-to-consumer retail stores globally within the next few years.

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Inside Retail

SEPTEMBER 26, 2022

They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. But, one of our biggest consumer insights was that people go outdoors for how it makes them feel.”. And, this week, the business has unveiled the next step of this new direction: its global ‘Summer Never Sleeps’ campaign.

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Inside Retail

NOVEMBER 26, 2023

In an ever-evolving and rapidly changing world of fashion, staying relevant and profitable by offering the most on-point fashion collections is one of the biggest challenges for the apparel industry. Fashion brands and retailers are expected to track not just the product origin but also monitor how it was produced.

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Inside Retail

AUGUST 31, 2023

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020.

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Balance Fashion Social Media Target Market 130

Creative Displays Now

NOVEMBER 20, 2024

It should show the characteristics that customers enjoy about that particular product, such as natural and organic ingredients or high-fashion designs. Use data to improve your product marketing, and don’t be afraid to take advantage of global and local trends. Use the theme to place the products in a way that tells the story.

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Beauty and Health Display Visual Merchandising Merchandising 98

Inside Retail

AUGUST 11, 2023

But is the retail industry really living up to the promise of creating products that all consumers, with a variety of physical, visual, and neurological needs, can use? How large is the market for accessible products? The reality is that there is no one example of what a disabled consumer looks like. billion) in 2019.

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Fashion Consumer Marketing Layout 130

Inside Retail

FEBRUARY 29, 2024

The commission believes the consumers in the brand’s target markets are low-income recipients of Centrelink benefits and do not have access to other forms of credit. Asic is concerned that these consumers are at risk of financial hardship and that many may currently be experiencing financial distress.

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Target Market Location Consumer Form 130

Inside Retail

AUGUST 12, 2021

This week, online marketplace The Iconic became the first major ANZ retailer to launch a tailored shopping destination for people with disability, marking a major step forward for inclusivity in fashion. Six months ago, adaptive fashion label Christina Stephens called on major retailers, including The Iconic, to embrace this segment.

Fashion 130

Fashion Tailored Social Media Target Market 130

Inside Retail

MAY 2, 2022

In fact, it can be quite challenging to group consumers into segments that are both accurate and valuable. We need the segments to capture enough of the similarities and differences across consumers to be valuable, without creating so many distinct segments that there are too many to feasibly target.

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Gifts Target Market Consumer Beauty and Health 130

Inside Retail

OCTOBER 18, 2023

Spanning 7,000 square feet, the store at Aeon Mall Tebrau City in Johor Bahru aims to redefine the shopping experience with its modern interior and diverse product offerings – from fashion to food. But a lack of investment in localising and translating the offering for the local market doomed the retailer’s prospects.

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Inside Retail

JUNE 18, 2023

Established in 2020, Indian fashion brand Taroob is reviving old textile traditions to create contemporary collections for a global audience, with a focus on legacy craftsmanship and artisan details. Interestingly, he acknowledged that Gen Z and millennials are the dominant consumer groups of the moment, and the brand’s target market.

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Inside Retail

JULY 20, 2022

An overlooked market? . Dr Louise Grimmer, a senior lecturer in marketing at the University of Tasmania, says it makes sense that retailers are starting to view healthcare workers as a target market. she said. “In The post Can ‘smart’ Blundstone boots help ease healthcare workers’ pain? appeared first on Inside Retail.

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Inside Retail

JANUARY 8, 2024

It can be traced back to the late ’90s, when, in 1997, media entrepreneur Patrick Courrielche launched an event in Los Angeles dubbed The Ritual Expo, bringing together music, fashion, and food in a single consumer experience. Another thing brands should keep in mind, Ringo said, is the different ways consumers like to shop.

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Inside Retail

JULY 3, 2022

SB: I feel like Vegas is a rite of passage for that young male, our key target market. That young male consumer doesn’t go shopping every weekend, but when they go to Vegas, they can be in that enhanced state where they go, ‘Let’s do the whole summer, let’s do the whole winter right now.’

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Target Market Consumer Marketing Shopping 130

Inside Retail

JUNE 9, 2022

The business also plans to expand direct-to-consumer sales to 55 per cent of total revenue and triple e-commerce sales by 2027. Young consumers are focused on climate change, and we are aware of this and as a company we are doing everything in our power to be the change we want to see,” he elaborated. The death of globalisation.

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Target Market Consumer Advertising Marketing 130

Inside Retail

NOVEMBER 3, 2022

Back in October, the online marketplace teamed up with global real estate giant Simon and Shop Premium Outlets to bring US brands to Chinese consumers through a series of livestream shopping events. The company is also doing virtual walkthroughs of stores for its consumers. Global Shopping Festival and throughout the holiday season.

Shopping 130

Shopping Beauty and Health Consumer Engagement 130

Inside Retail

APRIL 8, 2024

“Expanding a fine jewellery brand into new markets involves a strategic, multifaceted approach that carefully considers the unique characteristics and needs of each target market,” Angus said. It fosters a sense of community and strengthens the brand presence in targeted markets”.

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Target Market Expansion Location Strategy 130

Creative Displays Now

MARCH 8, 2022

From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. Visual merchandising is a marketing practice that retailers and consumer products companies use to capture people’s attention so they’re more likely to purchase something. Visual Merchandising Explained.

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Visual Merchandising Merchandising Display Promotion 97

Inside Retail

JULY 4, 2023

While you have high-end customers who will go for international brands, and low-wage earners who will prefer cheaper products, our target market is solely the middle class,” he noted. In Malaysia, where Analogue Apotik’s solid colognes retail for RM75, consumers will think twice before buying, especially since they are a local product.

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Marketing Target Market Form Engagement 130

RetailMinded

OCTOBER 10, 2024

A Guide to the Use of Influencer Marketing As such, influencer marketing leverages the authority that influencers have managed to create in their circles. In contrast to conventional advertisement approaches, influencers allow brands to communicate with consumers using the influencer’s words.

Marketing 59

Marketing Target Market Advertising Beauty and Health 59

Inside Retail

AUGUST 22, 2022

IR: What are your plans for Futurae Diamonds and who is your target market? CA: Our passion is for the bridal market, creating beautiful fine jewellery, from engagement rings to diamond eternity bands, as well as classic pieces such as diamond studs and tennis bracelets. And in the analogy, they are not a baby.

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Engagement Target Market Color Marketing 130

Compliantia

DECEMBER 29, 2022

Research cited by RetailDive indicates that consumer spending on goods like apparel, accessories, and footwear declined by 15.7% Relevant to your target market. Your visual merchandising should resonate with your target customers. This is particularly true for footwear and apparel retailers. Promotions.

Apparel 97

Apparel Visual Merchandising Merchandising Display 97

Inside Retail

APRIL 5, 2022

We all get consumed in the day-to-day of working in the business; the pandemic brought us the ability to slow down and work on the business. How has the brand managed to stay relevant and continued to appeal to its target market over all that time? What have the last few years been like? Hopefully, June.

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Marketing Planning Space Engagement 130

Retail Bound

FEBRUARY 2, 2023

It’s a simple and elegant fashion design solution that solves a big problem: Losing your rings. Stay True To Your Brand Consumers have an innate intuitive ability that can identify if a brand is true blue or not. Building faith is crucial for a long-term relationship with your consumers.

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Color Circulation Marketing Target Market 52

Rose

MARCH 24, 2020

Retailers are realigning their visual merchandising strategies towards capturing the needs, aspirations and lifestyles of individual customers by using the latest analytics tools to capture consumer data and visual merchandising software applications to deliver targeted and personalized product recommendations,” according to Stylitics.com. “By

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Visual Merchandising Merchandising Art Display 64

Greater Group

JUNE 9, 2023

While that remains the bottom line of all retail design, the retail design concepts of today focus on forming a connection between a brand and the consumer. Another example would be the target audience of a fashion brand, who value the in-store experience of trying on clothes before making a purchase.

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Concept Retail Design Layout Design 52

Inside Retail

MARCH 17, 2024

Bartle said consumerism is viewed as a dirty word, at least in some quarters, and there is much talk of slow fashion and buying less. Core market Outland Denim’s target market is women aged 25-45. It also means re-evaluating the path to market, and how Outland Denim, word of mouth aside, promotes its products.

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Strategy Promotion Fashion Marketing 130