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Rebounding from the lasting impacts of Covid, including reduced government subsidies and heightened operational costs, the brand is recalibrating its strategy. Strategic shifts G-Star appears intent on crafting a seamless and thoughtful reintroduction to Australian consumers. The companys relaunch strategy is a studied one.
Retail Consultant | Published author | Visiting lecturer Hyper-local strategies have been increasingly applied by luxury brands to connect with specific communities through limited-time pop-up stores. Luxury brand strategies can be enhanced by incorporating several factors: 1.
Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.
Last year brought some challenges for the Australian fashion industry. High-profile brands like Dion Lee and Mosaic Brands closed their doors, and IMGs departure from Australian Fashion Week disrupted the sector. Rising operational costs, increased global competition, and shifting consumer behaviours are among the contributing factors.
This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers.
Gabriella Pereira is the director of Beare Park and the recipient of the Australian Fashion Laureates Emerging Designer of the Year award this year. Meet Beare Park Beare Park is a luxury fashion label made, designed and owned in Australia. The business of Australian fashion IR : The pop-up in Potts Point; why now?
As it becomes harder to navigate uncertain markets and the ever-evolving consumer sentiment, Burberrys recent turnaround offers valuable lessons for those seeking good sustainable success in 2025 and beyond. At first, this strategy appeared super promising. But cracks soon appeared.
Fewer orders, bigger baskets Although total orders were down by 15% compared to 2023, the higher AOV demonstrated consumers willingness to spend more strategically and free shipping thresholds, loyalty programmes, and bundle offers encouraged shoppers to increase basket sizes.
Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? The saying goes, “Any publicity is good publicity,” but more importantly what is the strategy driving such an investment? billion Bitmoji avatars globally.
While the brand’s designs were considered bold and lively by Gen X and older Gen Y consumers, also known as Millennials, the brand didn’t strike the same chord with younger Gen Y customers. However, Vera Bradley’s growth officer and CMO Alison Hiatt said the brand isn’t out for the count yet. How did Vera Bradley fall off?
In a discussion with Sheena Butler-Young, senior correspondent for Business of Fashion , Ross recalled the origin story of her brand and how it stemmed from a personal need of hers. It is this deep understanding of how consumers want to be marketed to and the power of storytelling that Ross has achieved success.
Pandora is on a quest to be the world’s most desirable jewellery brand, not just the largest, but what’s fashion got to do with it? And its newest collection, Essence, debuted at the sold-out closing night runway at Australian Fashion Week (AFW), alongside on-site activations including a personalisation station.
The Sussan Group, the retail collective behind women’s fashion brands Sportsgirl, Sussan and Suzanne Grae, is incorporating “responsible fibres” into its supply chain and investing in futuristic pilot projects, such as making a compostable T-shirt, as it looks to increase consumer awareness of its sustainability initiatives.
Vincom Retail is Vietnam’s biggest mall operator by dint of opening malls here, there and everywhere, but is this the right strategy? It is also talking up a good game about mall upgrades to take advantage of what it says are strong leasing conditions for food and beverage, fashion, and entertainment. What can Vincom do?
Nagnata is a premium Australian fashion and lifestyle brand designed for modern movement, including pilates, yoga and dance and studio-to-street style. Laura May Gibbs: Nagnata was founded with the vision to contribute to a more sustainable business model within the fashion industry.
We recently spoke with CEO Craig King about his strategies for navigating economic challenges, the role of physical stores and tips for driving international growth in 2025. IR : It’s no secret that its been a tough year for retail, especially for those selling discretionary items like fashion.
International retailers like H&M are not just competing with local brands, but are also navigating complex cultural nuances and rapidly evolving consumer preferences. “It’s The way consumers dress in this region is strikingly different from the rest of the world.
For Gransbury, who has invented products in a MacGyver-like fashion for over 22 years, designing new products that are fit-for-purpose and exceed customer expectations. I don’t know what the solution is but from our point of view, I think we’ll have another look at our patent strategy moving forward, he concluded.
IR : You’ve mentioned a few brands in the portfolio that are quite big in Australia; is there any consumer demographic in particular in Australia that is loving these products? NA: Well, in consumer demographics, not only talking about Australia, many of our brands have extremely healthy consumer demographics.
After failing to find a buyer, Dion Lee is set to leave the Australian fashion scene. Right designs, wrong strategy Since May 22, Dion Lee has made A$3.2 Rosanna Iacono, fashion industry expert and CEO of strategy consultancy The Growth Activists, said that without apparent potential, a transaction is unlikely.
Sydney-based fashion brand One Mile was founded by Sammy Robinson in 2020 after a collaboration with another brand sparked the desire to have her own label. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections. Things happen so quickly, that’s the exciting thrill of it.
Two dedicated sessions delved into analyses from international investors, highlighting their views and strategies in an evolving environment. Investors are returning to the market with growing volumes, particularly in Southeast Europe and the UK, adopting an opportunistic strategy centred around winning concepts.
The brand has aptly named its environmental, social and governance (ESG) strategy in accordance: We are citizens. Recently the brand announced as part of its ESG strategy and its broader preferred fibre program that it would be expanding its use of recycled polyester and nylon by integrating them into its active essential range.
Despite the economic downturn, the centre’s success is rooted in its ‘carefully curated’ leasing strategy. By introducing first-to-market brands like On and Ganni, alongside globally recognised flagships like Lululemon and Uniqlo, we ensure that our retail mix resonates with Melbourne’s diverse, fashion-savvy audience.”
Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.
While many speculate about the reasons that established designers are partnering with the ultra-fast fashion company, it is apparent that Shein is using the program to separate itself from accusations that it trades in dupes and copycats.
Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Then complement fashion items with accessories, dance moves, music tracks and special effects to create different performances on the Loooptopia catwalk. Fashion for the future.
The Australian fashion label delivers a unique in-store retail experience. We go direct to consumer because we would rather give our customers a really high-quality product, and if that means that there’s less margin in there, we don’t mind. If the Apple store was a womenswear boutique, it would be Henne.
Industry-wide, there appears to be positive sentiment and intentions among Australian consumers and businesses towards embracing a circular economy, purchasing second-hand clothing, and minimising textile waste. With this backdrop, Ebay, supported by the Australian Fashion Council, has introduced the Circular Fashion Fund.
Touchwood Shopping Centre in Solihull has continued to expand its leading offer with the arrival of Spanish fashion retailer Mango. The implementation of the strategy is paying dividends, cementing Touchwood’s position as the region’s must-visit retail destination.
However, after several years of diminishing sales in an increasingly competitive fast-fashion market, rumors have been spreading about Forever 21 declaring Chapter 11 bankruptcy for the second time. Basically, the competitive bar is now set a lot higher in fast fashion, and Forever 21 has had trouble getting over it.
Indian retail conglomerate Reliance Retail has introduced an app in India to sell Sheins fashion products through a licensing agreement, marking the Chinese brand’s return after a five-year ban due to diplomatic tensions. This stand-alone app will be expected to compete with other fashion retailers like Walmart-owned Myntra.
Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It
Consumers empowered by social media are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.
For the past few years, consumers have been more than willing to dip into their bursting savings accounts – thanks in large part to the pandemic – to spend on Black Friday. Because of the psychology of sales and the immediacy of it, there’s that fear of missing out, and many consumers are exposing themselves to making impulse purchases.”
We are steadfast in this strategy to expand our retail ecosystem in the region, catering to discerning and sophisticated local and international consumers that are well exposed to fashion, specifically athleisure wear. We are currently amid a massive re-platform exercise to enhance consumers’ shopping experience.
Global plus-size fashion retailer City Chic says sales declined 15.8 per cent in the June financial year driven by soft consumer demand in all markets. The post Soft consumer demand dents City Chic’s sales, fuelling loss appeared first on Inside Retail. For the 12 months to July 2, group sales were $268.4
Spanish retailer Mango is honing in on adaptable clothing to help customers adjust to wild swings in temperature as climate change makes fashion less seasonal, Chief Executive Toni Ruiz told Reuters. AI is “a great wingman in our strategy to understand what’s happening in the world,” Ruiz said.
Denim and preppiness with a professional edge are ruling the fashion world, especially for millennials, who were then in their junior high, high school, college, and first-job years. Over the last year to seven years, however, these brands have launched impressive comeback strategies, bringing them back onto consumers radars.
British fashion brand RIXO recently worked with Karndean to install new flooring at its head office and Carnaby Street store “The loose lay format is a highly practical choice in this retail setting with a durable, quiet and scratch resistant surface,” he said.
Asos recently launched its first ever rental edit with UK-based rental marketplace, Hirestreet, as the struggling online fashion retailer attempts to stem its losses amid a decrease in consumer spending. The story so far The move into fashion rentals comes at a critical time for Asos. million (A$165.7
Ramadan continues to be a crucial shopping period across Southeast Asia, with evolving consumer behaviours and market dynamics shaping the retail landscape. However, Indonesia experienced an 11 per cent decline in online sales, pointing to shifting consumer preferences and the need for brands to refine their Ramadan strategies.
Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.
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