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Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Socialmedia sensation.
When Becca Millstein and Caroline Goldfarb launched tinned fish brand Fishwife back in December 2020, few could have predicted how the consumer packaged goods brand would blow up. I wanted to create something that combined high-quality, sustainably sourced seafood with fun, vibrant branding that would appeal to consumers here.
When making online buying decisions, UK shoppers now place more value on product information delivered on retailers’ owned channels, compared to third-party channels, such as marketplaces or socialmedia, the latest research from Intellias , the software engineering and digital consultancy company, reveals.
Fashion has embraced technology at every turn from socialmedia to virtual change rooms, yet consumers’ wardrobes have remained analogue. I wanted to build something to reshape our relationship with our wardrobes and rewire how we experience fashion,” she added.
Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.
Global luxury resale platform Vestiaire Collective is about to unveil a new initiative this week called Collective for Change, a series of monthly conversations around sustainable fashion and inclusivity taking place on Instagram Live. Fashion activism starts with knowledge exchange. This is driven by the growth of the resale market.
Spanish retailer Mango is honing in on adaptable clothing to help customers adjust to wild swings in temperature as climate change makes fashion less seasonal, Chief Executive Toni Ruiz told Reuters. The post As climate change makes fashion less seasonal, Mango turns to adaptable clothing appeared first on Inside Retail Australia.
The intersection of technology and sustainability is redefining the fashion landscape in Asia, and one of the leaders of this movement is Smthgood, a marketplace with a mission. Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands.
With socialmedia driving brand awareness as well as sales, more and more brands are choosing to diversify their product range or align with influential figures to flaunt their merchandise. Ferrari is hoping that by diversifying its range it can appeal to a broader range of consumers.
Consumers empowered by socialmedia are now dictating to brands which trends they need to meet. Pinterest recently forecasted the biggest consumer-led trends for 2024 with its Pinterest Predicts report using its search engine database which has over 400 million monthly users.
After a tumultuous year, the much anticipated Afterpay Australian Fashion Week (AAFW) hit Sydney last week, marking the return of live shows once again around the world. Anna Brennan, The Iconic, general manager of fashion. First Nations Fashion & Design. Images: Getty. Images: Getty. Nathan McGuire, First Nations model. “As
Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on socialmedia, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.
It’s no secret that the cost-of-living crisis and the cost-of-trading crisis are crippling the retail industry with both consumers and businesses feeling the crunch. Slipper specialist Monte, fashion label Arnsdorf and blanket manufacturer Seljak Brand have all announced that they are closing down in the last few months.
Clothing retailer A&S Labels – trading online as Tiger Mist – has paid $26,640 in penalties for allegedly misleading consumers about their right to return faulty items. The Australian Competition and Consumer Commission (ACCC) issued two infringement notices in relation to the statements made on the brand’s returns page on February 21.
Clothing retailer A&S Labels – trading online as Tiger Mist – has paid $26,640 in penalties for allegedly misleading consumers about their right to return faulty items. The Australian Competition and Consumer Commission (ACCC) issued two infringement notices in relation to the statements made on the brand’s returns page on February 21.
Nikita Sernack, the Australian designer behind cult evening brand Nookie, recently debuted her new fashion brand, Rumer, at Afterpay Australian Fashion Week earlier this month to a full house of industry professionals. Inside Retail: How did your career in fashion start out? IR: How have consumer demands changed since then?
Australian homewares brand In The Roundhouse is creating a new category of stylish dinnerware – from plates and side dishes to cutlery and napkins – designed to capture the socialmedia generation’s attention. We actually look at fashion trends and think about how this would translate into a home good product,” Tran elaborated.
Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.
Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.
The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by socialmedia influencers. It will include a review of socialmedia platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.
Original research of 1,000 UK consumers reveals, after more than two years of the cost-of-living crisis negatively impacting disposable income, 64% of consumers are buying fewer fashion, apparel and lifestyle products.
There was a time when you could define a decade by the overarching aesthetic that dominated the fashion, media and pop culture landscape of the period. The year 2021 proved to be an extraordinary period, undoubtedly shaped by the pandemic, which had a profound influence on consumer behaviour,” Bar said.
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of socialmedia platform Snapchat, and there are over 2.7 Over the years Bitmoji has partnered with many fashion brands, including Ralph Lauren and Levis.
Out of that conversation came The UnGenderwear Project, a multi-year initiative to break down gender norms and stereotypes in the fashion industry. While these commitments might seem radical for a 107-year-old underwear brand, they’re in keeping with changing attitudes towards gender, especially among younger consumers.
In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting socialmedia brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens. Brands include: Tingle.
Online scams have evolved so much since the days of the Nigerian Prince scam, that it is hard for consumers to differentiate between what is real and what is fake, and increasingly, established retailers are bearing the brunt of this. However, it is also a feeding ground for cyber criminals who prey on Australians’ eagerness for a bargain.”
Sydney-based fashion brand One Mile was founded by Sammy Robinson in 2020 after a collaboration with another brand sparked the desire to have her own label. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections. Things happen so quickly, that’s the exciting thrill of it.
On July 1 Australian women’s apparel retailer Witchery unveiled its rebrand – only for consumers to learn that it had reduced its plus-size offering from a size 20 to a size 18. Body image isn’t a trend But the decline in body diversity within the Australian fashion industry goes well beyond Witchery’s latest ‘Bold Awakening’.
The store which is JOSEPH’s only London outlet joins premium fashion brands including Lacoste, Hugo Boss, Tommy Hilfiger, Calvin Klein, Ted Baker and Hackett under The O2’s world-famous roof. Icon Outlet was recently ranked in the top 10 UK hotspots based on fashion brand openings over the last 12 months.
While some retailers have reversed course on their support for changing the date after the failed Voice to Parliament referendum and public backlash, Melbourne-based social enterprise and fashion label Homie is standing in solidarity with First Nations people on January 26.
The peer-to-peer marketplace launched in 2021 and provides fashion influencers and sellers a platform for livestreaming commerce. Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, socialmedia app TikTok, and streaming platform Twitch for gaming.
Socialmedia shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years. She has observed an increased interest in gown customisation services, largely thanks to socialmedia. It has it all.”
With global travel sales on the rise, the retail industry is looking for ways to cash in on consumers’ holidays abroad. Due to the current economic climate, many consumers have become more discerning with where they spend their money. Euro summer haul’ has now amassed 24.9 million posts and counting.
The Australian Competition & Consumer Commission (ACCC) has provided an update on its ongoing scrutiny of misleading influencer endorsements. The ACCC reviewed 118 influencers on Instagram, TikTok, Snapchat, YouTube, Facebook, and Twitch after they were tipped off by consumers.
Luxury e-commerce giant Net-a-Porter is working with the British Fashion Council and universities around the globe – including TAFE Australia – to unearth diverse emerging designers through its newly launched extended mentorship program, The Vanguard Education Fund.
As Chinese consumer spending on luxury goods continues to surge, luxury brands are doing everything they can to enhance their overall appeal. According to Euromonitor research, Chinese consumer spending on luxury goods is expected to hit $88 billion by 2028.
My love for fashion began when I was five years old. Since then, I’ve always kept my finger on the pulse when it comes to fashion and I’m always thinking about how to make the latest fit in with me as a veiled woman. I am a proud Muslim veiled woman and I love helping other veiled women find confident in themselves through fashion.
It’s not every day that we see a centenarian front a collection for a leading global fashion brand, but that’s exactly what happened last week. She shows that style is ageless and keeps encouraging people to show who they are with fashion — and to have fun at the same time.” ” The fashion industry grows up.
A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.
Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z socialmedia wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.
On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. Known for its interesting high-fashion winter looks, the brand’s success is a result of his vision and innovative take on fashion.
J Crew’s catalogue has long been a coveted fashion reference to timeless style and now the brand is ready to capitalise on its own lore. Print is back Since the rise of e-commerce, retailers have increased their focus on digital forms of communication, but there is a connection with consumers that email can’t replicate.
Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on socialmedia have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.
This week, France announced legislation to “limit the excesses of ultra-fast fashion”. According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items. So where does this leave traditional retailers?
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