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Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.
PayPal Melbourne Fashion Festival (PMFF) has unveiled its 2025 programme and alongside it a catchphrase that sums up its unique value proposition: Fashion as a spectator sport. The concept of spectating here is really about truly getting involved as a spectator You turn up and you’re part of it.
We Wear Australian, an initiative created by Showroom X, is activating at New York Fashion Week with an immersive retail activation on 7 February. We Wear Australians first international showroom is designed to not only expose Australian brands to consumers abroad but also international retail and wholesale accounts.
The Sussan Group, the retail collective behind women’s fashion brands Sportsgirl, Sussan and Suzanne Grae, is incorporating “responsible fibres” into its supply chain and investing in futuristic pilot projects, such as making a compostable T-shirt, as it looks to increase consumer awareness of its sustainability initiatives.
In the face of drastic increases in the cost of essentials, most consumers made rapid and wide-ranging spending cuts. With interest rates still high, even the normalisation of costs for many food items has not reassured consumers, and many intend to continue a cautious spending approach in 2023.
While established fashion brands are attempting to find solid ground in the current economic downturn, a new guard of Australian designers are trying to get their foot in the door. Fashion is an industry that worships breakthrough talent but gaining access to the necessary resources to innovate and disrupt is half the battle.
Accessoriesare no longer taking a backseat in the fashion industry with the rise of “jewellery wardrobes”. Consumers are looking to build a personalised multi-brand jewellery collection that represents their personality, style and in some cases, values.
Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It
IR : You’ve mentioned a few brands in the portfolio that are quite big in Australia; is there any consumer demographic in particular in Australia that is loving these products? NA: Well, in consumer demographics, not only talking about Australia, many of our brands have extremely healthy consumer demographics.
Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. Looking ahead, the 5-10 year perspective outlines a commercial landscape where only the most high-performing retail spaces will survive.
According to Green, Hoka is focused on zigging when the competition is zagging by spending a lot of time with consumers to deep dive into what runners look for in high-performance footwear. I think runners gravitate to Hoka because Hoka is very authentic to itself.
The term “circular fashion” serves as both a challenge to the fashion industry’s traditional model of take-make-waste and a solution to its environmental impact. But while luxury fashion houses are well-versed in repairs, discussions around circular fashion for premium brands are often limited to rental and resale marketplaces.
In 2020, Australian teen fashion brand Pavement joined a large list of retailers that entered voluntary administration, citing the Covid-19 pandemic as a major factor contributing to their exit from the retail landscape. The post What’s behind the re-emergence of teen fashion brand Pavement?
The disconnect is so severe that consumers may struggle to distinguish whether this is Jaguar, the luxury car manufacturer, or simply another high-end conceptual fashion brand. Fresh perspectives without losing core brand identity The Jaguar rebrand serves as a cautionary tale for retailers and brands looking to modernise their image.
Afterpay Australian Fashion Week (AAFW) has been heavily criticised for not creating an inclusive final show on Friday night – the runway was covered in decorative paper that got stuck in my wheelchair wheels as I exited the runway, as the event’s closing model. I’ve chosen to maintain perspective about the mistake.
Considered a philosophy to provide lasting luxury fashion and lasting positive impact, the 10-year strategy includes four key areas in line with the UN’s Sustainable Development Goals to boost circular fashion practices — circular business, circular culture, planet positive, and people positive. .
International retailers like H&M are not just competing with local brands, but are also navigating complex cultural nuances and rapidly evolving consumer preferences. “It’s The way consumers dress in this region is strikingly different from the rest of the world.
Whereas the brand’s previous ads focused on combating the stigma around periods, bladder leaks after pregnancy and other overlooked aspects of women’s health, the new campaign depicts fashionable twenty-something women in cool urban environments, hotel rooms and pools.
This years edition, themed Icons Uprising, will highlight the evolving influence of street culture across art, fashion, music, and collectibles. Why do you think collaborations resonate so strongly with todays consumers? Todays consumers are heavily influenced by music, art, skate culture, and sports.
They have all successfully tapped into the power of pop culture to keep hold of the increasingly fleeting attention of the millennial and Gen Z consumer. However, just because a collaboration is unique, or even a little weird, depending on the consumersperspective, doesnt ensure that it will be popular or profitable.
The third and arguably most vital part of the brand’s new strategy is its fashion-focused, younger-leaning image. Swarovski has had to navigate appealing to younger audiences who may be less familiar with them, so this is a perfect tie-in for a younger consumer.” Items in both collections retail for hundreds of dollars.
Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. By seamlessly blending physical and digital experiences, the UCC Chadstone store leans into the way local consumers like to shop while reinforcing our physical brand presence in Australia.”
“Rose’s remarkable influence on music, fashion, and culture globally are such an inspiration. Her unique perspective will be instrumental in amplifying Puma’s “Rewrite the Classics” program highlighting franchises like Palermo, Speedcat, amongst others.”
This year’s PayPal Melbourne Fashion Festival (PMFF) was a 15-day-long parade of emerging and established Australian designers spanning over 100 unique events. Premium runways were staged inside Melbourne’s Royal Exhibition Building against the backdrop of the news that Victoria is Australia’s fashion manufacturing capital.
He said that Little Birdie addresses this issue by leveraging AI and machine-learning models to surface over 70 million products in a standardised fashion with like-for-like comparison across retailers. “It’s It’s a great opportunity for retailers with products on promotion to get in front of consumers,” Walsh said.
Cleo Davis-Urman: Coming from an editorial and fashion styling background in my early career, I first got started in the fashion retail industry when I entered Moda Operandi in 2011 and later on at Saks Fifth Avenue in 2015. I always saw fashion as the art of self-expression. If I looked good, I felt good!
As Nikes president of consumer, product and brand, Heidi O’Neill, stated, “We’re energised by the opportunity to build a new brand and shake things up for the next generation of athletes* with NikeSkims. Hill was Nikes former president of consumer and marketplace, who retired four years ago after 32 years with the company.
Today, Levi’s channels a lot of resources into differentiating its core product offering to show up in new and exciting ways for its loyal consumers. Honouring loyal fans Levi’s doesn’t just have consumers, it has fans according to Huisamen. New Balance from a sneaker perspective is quite hot at the moment.
From a personal perspective, I was already an H&M customer, so of course I was immediately interested. It’s something that has the ability to make them feel fantastic about themselves and I just love the emotional resonance of fashion. This was also fantastic because it was really a mix of creativity and analytics.
Fashion platform The Iconic has launched The Iconic x FNFD Incubator Program for First Nations designers. Fashion designers, jewellery and accessory designers, graphic artists, and textile artists from various backgrounds and generations are eligible for the program. People can learn more via this website.
The peer-to-peer marketplace launched in 2021 and provides fashion influencers and sellers a platform for livestreaming commerce. Galaxy founders Danny Quick, Nathan McCartney, and Brandon Brisbon told The Business of Fashion that it’s about “making the experience of the resale more enjoyable”.
Around 2019, my design team and I started to look around to see if there were any opportunities to create our own consumer brand,” he said. E-commerce was booming in China at the time, and the team experimented with several small brands at lower price points that were aimed at consumers surfing sites like Taobao.
The Australian Fashion Council (AFC) along with the broader fashion industry was taken aback by IMG’s abrupt exit from Australian Fashion Week (AFW) last week. “We We have long heard of the industry’s desire for the evolution of Fashion Week and we believe we are well placed to lead that conversation,” she added.
An enormous database of 75,000 global consumers compiled by the companys vice president of global analytics Manuel Neto, as part of Capri Holdings three-year journey to improve its data culture. We have spoken to 75,000 consumers globally it’s a proud moment, but I want that number to be triple, Neto told Inside Retail.
It’s not every day that we see a centenarian front a collection for a leading global fashion brand, but that’s exactly what happened last week. She shows that style is ageless and keeps encouraging people to show who they are with fashion — and to have fun at the same time.” ” The fashion industry grows up.
Levi’s place in the fashion industry as the inventor of blue jeans puts the brand in a unique position to be a historian of denim or a powerhouse of innovation, and potentially both if it gets the balance of relevancy correct. It’s really trying to stay at the centre of culture, right?
Launching on Thursday, May 6, and running through May 23, the Discover New pop-up showcases the “sophisticated, edgy and deeply cool consumer products that New Zealand creates”, according to Bella Katz, commercial business advisor at New Zealand Trade & Enterprise. The impact of travel bans on buying.
From a customer perspective, resale is driven by a wish to get one’s hands on desirable fashion items at a lower price as well as experiencing the fun of treasure hunting for something unique,” Anna Forster, sustainability strategist and co-founder of The Purpose Agents, told Inside Retail. “At ” How Nike Refurbished works.
What they discovered was “an incredible library” of exclusive prints and designs just waiting to be reinterpreted for a modern consumer. Earlier this month, it announced a new, multi-year partnership with licensing management experts IMG to relaunch Laura Ashley as a standalone fashion brand.
The Australian Fashion industry employs more than 489,000 people, according to a recent Australian Fashion Council report produced in partnership with Ernst & Young. During 2020 and 2021, the Australian fashion and textile industry contributed a hefty $27.2 Fashion in Australia is alive. billion toward the economy.
One who is rarely seen promoting her own products in media content or at events, which is a hindrance in todays consumer landscape. Maderazzo explained that Pat McGrath Labs limited engagement on social media contrasts with competitors who have mastered direct-to-consumer relationships, affected both brand visibility and customer loyalty.
Kontopoulos described his “exceptional brand experience journey” with the luxury fashion label where the staff prepared garments he flagged interest in and match them with prospective upsells – and had the changeroom ready and merchandised for when he transited through.
As the fashion industry grapples with the pressing issue of waste reduction, brands are increasingly turning their attention to innovative solutions that can be implemented on a broader scale. A growing number of made-to-order brands includes Australian-based Citizen Wolf, Spanish fashion label Alohas, Benjamin Fox and Olivia Rose.
Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Recently, global fashion brand Boohoo, entered the modest fashion space, and its latest collection was designed by 20-year-old student Sameera Mohmed, off the back of a collaboration with Graduate Fashion Week.
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