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Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.
Last year brought some challenges for the Australian fashion industry. High-profile brands like Dion Lee and Mosaic Brands closed their doors, and IMGs departure from Australian Fashion Week disrupted the sector. Rising operational costs, increased global competition, and shifting consumer behaviours are among the contributing factors.
PayPal Melbourne Fashion Festival (PMFF) has unveiled its 2025 programme and alongside it a catchphrase that sums up its unique value proposition: Fashion as a spectator sport. The concept of spectating here is really about truly getting involved as a spectator You turn up and you’re part of it.
After a four-year hiatus, G-Star Raw is poised to re-establish its presence in Australia and New Zealand, emerging from a turbulent chapter in the market. The Australian arm of the Dutch-founded denim giant, established in 1989, collapsed into voluntary administration in early 2020 as the advent of covid engulfed the market.
In an Australian-first partnership, BlockTexx and Elk have teamed up to bring an innovative solution to bring end-of-life garments into the circular fashion economy. “I I don’t think it matters that you’re small, it’s what you’re doing,” Tonia Bastyan, design and marketing manager at BlockTexx, told Inside Retail.
If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. In a discussion with Sheena Butler-Young, senior correspondent for Business of Fashion , Ross recalled the origin story of her brand and how it stemmed from a personal need of hers.
We Wear Australian, an initiative created by Showroom X, is activating at New York Fashion Week with an immersive retail activation on 7 February. I think our aesthetic, our way of living, our innate ability to be sort of relaxed but beautiful at the same time has [helped us] find our feet in this international market, she added.
The holy grail of any business is finding product/market fit, which venture capitalist Marc Andreessen defines simply as “being in a good market with a product that can satisfy that market”. Despite these facts, brands continue to ignore this sizable and profitable market. More than half (52.1 Its rationale?
This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. Shein: Dominating the fast-fashionmarket Shein has become a major player in Australian fashion, particularly among younger consumers.
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Over the years Bitmoji has partnered with many fashion brands, including Ralph Lauren and Levis. Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7
The Sussan Group, the retail collective behind women’s fashion brands Sportsgirl, Sussan and Suzanne Grae, is incorporating “responsible fibres” into its supply chain and investing in futuristic pilot projects, such as making a compostable T-shirt, as it looks to increase consumer awareness of its sustainability initiatives.
In fact, Australia’s second-hand market, covering everything from clothing, electronics, furniture, and cars, is worth around $46 billion and just keeps growing. As an occasional buyer and seller of second-hand fashion, I’ve been watching the trend with interest. The post From “fast fashion” to “fast thrifting”: When will we learn?
Sydney-based fashion brand One Mile was founded by Sammy Robinson in 2020 after a collaboration with another brand sparked the desire to have her own label. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections. Things happen so quickly, that’s the exciting thrill of it.
Located at Chadstone Shopping Centre in Melbourne, the 250sqm flagship offers Gentle Monster’s full range of product and experience to Australian consumers. Gentle Monster represents innovation and disruption in the fashion eyewear category that we are confident the Australian consumer will embrace,” added Ngadiman.
Pandora is on a quest to be the world’s most desirable jewellery brand, not just the largest, but what’s fashion got to do with it? And its newest collection, Essence, debuted at the sold-out closing night runway at Australian Fashion Week (AFW), alongside on-site activations including a personalisation station.
some entered the Indonesian market in 2019, citing a gap in diverse retail product offerings. some has implemented a cross-border online and offline membership system, allowing consumers to earn and redeem points across different countries. some brand is also in the works to meet the needs of a wider range of consumer groups.
Wirth’s leadership has focused on in-store enhancements, customer loyalty, and curated brand partnerships, helping Myer adapt to and anticipate market shifts,” she added. Yet, their adaptability, continued consumer focus, and strategic acquisitions have positioned them as a resilient force in Australian fashion retail today.
Numerous conferences and sessions held over the first two days provided a comprehensive overview of market trends, featuring many exclusive international speakers. Retail investment has been especially driven by the strong performance of the Italian, Portuguese, and Spanish markets, alongside robust results in the UK.
Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. In a world where consumers value authenticity, it’s important for brands to reflect the cultural heritage of a location to avoid appearing detached or overly globalised.
Nagnata is a premium Australian fashion and lifestyle brand designed for modern movement, including pilates, yoga and dance and studio-to-street style. Laura May Gibbs: Nagnata was founded with the vision to contribute to a more sustainable business model within the fashion industry.
Global womenswear and lifestyle brand Club L London announces the appointment of Dan Lorenson as its new Chief Marketing Officer (CMO). Dan has been a key figure in the brands evolution since 2018, initially collaborating as the Founder of boutique marketing agency Flying People.
Nathalie Ahlström: For Fiskars Group, Australia is our fifth largest market, it’s big. When you look at other global companies, not many can say Australia is their fifth-largest market, so this is a unique place for us, and also I see a lot of future potential for Fiskars Group in the Australian market. Christmas is huge.
Hot on the heels of being named the Australian Fashion Laureates Emerging Designer of the Year, Gabriella Pereira this month opened the doors to the first physical retail concept this month for her label Beare Park. My legacy is about creating things that last and are loved, not just consumed. GP: Interestingly, no.
In a press release, Jean-Marc Bellaiche, Printemps Groupes chief executive officer, stated, “We think we can bring something unique, both to its engaged local consumer base and the strong tourist flows the city welcomes We plan to pioneer a new format of experiential retail in this fast-changing and demanding market.”
Heavy online marketing spending by Temu and Shein is making it more costly for other retailers and brands to reach shoppers on Black Friday, marketing and industry experts say, with both platforms bidding heavily on search keywords used by competitors. Shein did not immediately reply to a request for comment.
As China’s luxury market continues to evolve amidst economic shifts and changing consumer behaviours, understanding the complex dynamics of this vital sector has become increasingly crucial for global luxury brands. Despite the low confidence in 2024, the forecast reveals a cautiously optimistic picture of luxury consumption.
While established fashion brands are attempting to find solid ground in the current economic downturn, a new guard of Australian designers are trying to get their foot in the door. Fashion is an industry that worships breakthrough talent but gaining access to the necessary resources to innovate and disrupt is half the battle.
After failing to find a buyer, Dion Lee is set to leave the Australian fashion scene. Rosanna Iacono, fashion industry expert and CEO of strategy consultancy The Growth Activists, said that without apparent potential, a transaction is unlikely.
Fashion has embraced technology at every turn from social media to virtual change rooms, yet consumers’ wardrobes have remained analogue. I wanted to build something to reshape our relationship with our wardrobes and rewire how we experience fashion,” she added.
The Australian fashion label delivers a unique in-store retail experience. We go direct to consumer because we would rather give our customers a really high-quality product, and if that means that there’s less margin in there, we don’t mind. She identified a gap in the market, as well as the problem of overconsumption.
per cent decline in sales for the first quarter, which an analyst considered as “not too shoddy” given the softness in the wider luxury market. According to Saunders, the brand has become stale and is not delivering a punchy enough line up of products in a tough market. Tapestry has reported a 0.4 per cent revenue decline.
Retail Focus caught up with experts in the flooring market to find out more about their latest solutions and the long-term benefits they offer to retailers large and small. Offering a real-world example of this approach in action in the retail industry, Allen points to British fashion brand RIXO.
Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It
The annual Melbourne Fashion Week (MFW), hosted by The City Of Melbourne, is back and celebrating its 30th anniversary. “It It is quite the milestone, it does mean we’ve officially taken the designer crown of being the longest-running consumerfashion event in Australia,” Matthew Flinn, MFW senior manager, told Inside Retail.
Golden Goose aims to gain more market share in Australia by establishing a strong retail presence and building lasting community connections through new retail experiences. Inside Retail spoke with Mauro Maggioni, Golden Gooses Apac CEO, about how the business plans to grow its market share in the global US$39.91
Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall. We are only just scratching the surface.”
Industry-wide, there appears to be positive sentiment and intentions among Australian consumers and businesses towards embracing a circular economy, purchasing second-hand clothing, and minimising textile waste. With this backdrop, Ebay, supported by the Australian Fashion Council, has introduced the Circular Fashion Fund.
While many speculate about the reasons that established designers are partnering with the ultra-fast fashion company, it is apparent that Shein is using the program to separate itself from accusations that it trades in dupes and copycats.
Australian Fashion Week is one of the most influential industry events in the Asia-Pacific region and its runaways have the power to launch careers and cement brands. The Australian fashion industry contributes $27 billion to the country’s domestic economy, $7.2
Indian retail conglomerate Reliance Retail has introduced an app in India to sell Sheins fashion products through a licensing agreement, marking the Chinese brand’s return after a five-year ban due to diplomatic tensions. This stand-alone app will be expected to compete with other fashion retailers like Walmart-owned Myntra.
The odd one out Last week, LVMH reported a 3 per cent fall in sales for the third quarter, which the company attributed to China’s weak consumer confidence. Fashion and leather goods fell 5 per cent to €9.15 The Americas market grew by 11.7 The company has posted a sales increase of 11.3 billion for the third quarter.
Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. He attributes this new positioning to driving the huge growth of the brand in the Australian and New Zealand markets.
For Gransbury, who has invented products in a MacGyver-like fashion for over 22 years, designing new products that are fit-for-purpose and exceed customer expectations. We’re in the business of designing and inventing the next greatest yada yada and then marketing that to the world.
In the touristy Saint-Ouen flea market, not far from the Stade de France where athletes will compete in this summer’s Paris Olympics, police officers swarmed in at dawn on April 3 and shut down 11 stores selling counterfeit bags and shoes. Fake fashion is big business. billion euros (US$1.83 Last year, customs seized 20.5
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