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Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.
The program for the PayPal Melbourne Fashion Festival 2025 has been, with the event scheduled from February 22 to March 8. Another highlight is the return of the Fashion Forecourt, a fashion-centric social and hospitality destination located outside the Royal Exhibition Building on Museum Plaza.
PayPal Melbourne Fashion Festival (PMFF) has unveiled its 2025 programme and alongside it a catchphrase that sums up its unique value proposition: Fashion as a spectator sport. The concept of spectating here is really about truly getting involved as a spectator You turn up and you’re part of it.
Last year brought some challenges for the Australian fashion industry. High-profile brands like Dion Lee and Mosaic Brands closed their doors, and IMGs departure from Australian Fashion Week disrupted the sector. Rising operational costs, increased global competition, and shifting consumer behaviours are among the contributing factors.
In an Australian-first partnership, BlockTexx and Elk have teamed up to bring an innovative solution to bring end-of-life garments into the circular fashion economy. “I In the face of the large-scale problem of textile waste, BlockTexx is hoping that its partnership with Elk will guide and inspire the fashion industry towards circularity. “If
We Wear Australian, an initiative created by Showroom X, is activating at New York Fashion Week with an immersive retail activation on 7 February. We Wear Australians first international showroom is designed to not only expose Australian brands to consumers abroad but also international retail and wholesale accounts.
Affordable fashion has driven the increase in online spending over the past quarter despite the ongoing cost-of-living crisis, according to a report by Australia Post. Fashion & apparel led the growth in online purchases with a 19.1 per cent improvement, mainly driven by affordable fashion items. Approximately 5.7
Each year, more than 200,000 tonnes of clothing are discarded into Australian landfills , primarily influenced by the fast fashion model, according to a recent study by Professor Alice Payne from RMIT’s School of Fashion & Textiles. They’re more likely to donate the clothing they’re no longer wearing.
Fewer orders, bigger baskets Although total orders were down by 15% compared to 2023, the higher AOV demonstrated consumers willingness to spend more strategically and free shipping thresholds, loyalty programmes, and bundle offers encouraged shoppers to increase basket sizes.
In a discussion with Sheena Butler-Young, senior correspondent for Business of Fashion , Ross recalled the origin story of her brand and how it stemmed from a personal need of hers. It is this deep understanding of how consumers want to be marketed to and the power of storytelling that Ross has achieved success.
In fashion, where the majority of brands design up to only a size 16, the plus-size market (women who wear size 18-plus) is often neglected, leaving limited options for millions of women. Studies from the US and UK show that the plus-size fashion market is growing faster than the overall women’s fashion market.
The Sussan Group, the retail collective behind women’s fashion brands Sportsgirl, Sussan and Suzanne Grae, is incorporating “responsible fibres” into its supply chain and investing in futuristic pilot projects, such as making a compostable T-shirt, as it looks to increase consumer awareness of its sustainability initiatives.
Strategic shifts G-Star appears intent on crafting a seamless and thoughtful reintroduction to Australian consumers. This cautious approach was deliberate, providing ample time to understand the subtle shifts in consumer behaviour post-pandemic. Good Products & Co is the distributor of G-Star Raw in Australia and New Zealand.
This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers.
As an occasional buyer and seller of second-hand fashion, I’ve been watching the trend with interest. The shift towards thrifting (a more circular economy) seems like a win-win – good for consumers, brands, and the planet. But at the end of the day, whether you’re buying second-hand or brand-new, you’re still buying and consuming.
Pandora is on a quest to be the world’s most desirable jewellery brand, not just the largest, but what’s fashion got to do with it? And its newest collection, Essence, debuted at the sold-out closing night runway at Australian Fashion Week (AFW), alongside on-site activations including a personalisation station.
Hot on the heels of being named the Australian Fashion Laureates Emerging Designer of the Year, Gabriella Pereira this month opened the doors to the first physical retail concept this month for her label Beare Park. My legacy is about creating things that last and are loved, not just consumed. GP: Interestingly, no.
Sydney-based fashion brand One Mile was founded by Sammy Robinson in 2020 after a collaboration with another brand sparked the desire to have her own label. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections. Things happen so quickly, that’s the exciting thrill of it.
Nagnata is a premium Australian fashion and lifestyle brand designed for modern movement, including pilates, yoga and dance and studio-to-street style. Laura May Gibbs: Nagnata was founded with the vision to contribute to a more sustainable business model within the fashion industry.
Fashion has embraced technology at every turn from social media to virtual change rooms, yet consumers’ wardrobes have remained analogue. I wanted to build something to reshape our relationship with our wardrobes and rewire how we experience fashion,” she added.
While established fashion brands are attempting to find solid ground in the current economic downturn, a new guard of Australian designers are trying to get their foot in the door. Fashion is an industry that worships breakthrough talent but gaining access to the necessary resources to innovate and disrupt is half the battle.
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Over the years Bitmoji has partnered with many fashion brands, including Ralph Lauren and Levis. Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7
Located at Chadstone Shopping Centre in Melbourne, the 250sqm flagship offers Gentle Monster’s full range of product and experience to Australian consumers. Gentle Monster represents innovation and disruption in the fashion eyewear category that we are confident the Australian consumer will embrace,” added Ngadiman.
While many speculate about the reasons that established designers are partnering with the ultra-fast fashion company, it is apparent that Shein is using the program to separate itself from accusations that it trades in dupes and copycats.
After failing to find a buyer, Dion Lee is set to leave the Australian fashion scene. Rosanna Iacono, fashion industry expert and CEO of strategy consultancy The Growth Activists, said that without apparent potential, a transaction is unlikely.
Australian fashion label Nique has entered voluntary administration, becoming the latest high-street brand to falter in a tumultuous economic environment. Nique also operates an e-commerce site, giving consumers nationwide the chance to wear its forward-thinking designs. This story was originally published on Smart Company.
Australian Fashion Week is one of the most influential industry events in the Asia-Pacific region and its runaways have the power to launch careers and cement brands. The Australian fashion industry contributes $27 billion to the country’s domestic economy, $7.2
The annual Melbourne Fashion Week (MFW), hosted by The City Of Melbourne, is back and celebrating its 30th anniversary. “It It is quite the milestone, it does mean we’ve officially taken the designer crown of being the longest-running consumerfashion event in Australia,” Matthew Flinn, MFW senior manager, told Inside Retail.
The Australian fashion label delivers a unique in-store retail experience. We go direct to consumer because we would rather give our customers a really high-quality product, and if that means that there’s less margin in there, we don’t mind. If the Apple store was a womenswear boutique, it would be Henne.
Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It
Rntr has partnered with Australian fashion retailer Shona Joy to launch the first repair platform in Australia. Shona Joy will host a digital platform on its circular fashion website that encourages customers to extend the life of their items when it makes more sense than reselling them. Consumers bear the costs, which start at $10. “We
Fashion model Elle Macpherson will return to the catwalk at the Melbourne Fashion Festival for the first time in 16 years, in conjunction with PayPal. Macpherson will walk the PayPal Runway to start the Melbourne Fashion Festival’s premium runway series at the historic Royal Exhibition Building on March 4.
“Premier’s Apparel Brands were successful by maintaining a pretty clear brand positioning, managing a streamlined portfolio well and keeping that aligned with consumer preferences – I think they embraced a strong omnichannel strategy overall,” shared Gray. “I Hats off to Myer.”
Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall. We want to grow, learn, and evolve alongside our customers’ shopping behaviours.”
Fake fashion is big business. The raid in the world’s fashion capital bears some similarity to clean-ups carried out by previous Olympic hosts like Beijing in 2008, which had mixed results, as well as London in 2012 and Rio in 2016. Counterfeit branded clothing alone is estimated to have cost companies in France 1.7
The collection was presented during Milan Men’s Fashion Week. The collection consists of a puffer jacket, a sleeveless puffer, a parka, and a trench coat in black and yellow colours.
Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. In a world where consumers value authenticity, it’s important for brands to reflect the cultural heritage of a location to avoid appearing detached or overly globalised.
IR : You’ve mentioned a few brands in the portfolio that are quite big in Australia; is there any consumer demographic in particular in Australia that is loving these products? NA: Well, in consumer demographics, not only talking about Australia, many of our brands have extremely healthy consumer demographics.
It’s no secret that the cost-of-living crisis and the cost-of-trading crisis are crippling the retail industry with both consumers and businesses feeling the crunch. Slipper specialist Monte, fashion label Arnsdorf and blanket manufacturer Seljak Brand have all announced that they are closing down in the last few months.
The post Sydney store Frankie brings Philippine brands to Australian consumers appeared first on Inside Retail Australia. Established in 2021, Frankie General Store offers a curated selection of small-batch, artisanal products from the Philippines and Australia.
Indian retail conglomerate Reliance Retail has introduced an app in India to sell Sheins fashion products through a licensing agreement, marking the Chinese brand’s return after a five-year ban due to diplomatic tensions. This stand-alone app will be expected to compete with other fashion retailers like Walmart-owned Myntra.
Spanish retailer Mango is honing in on adaptable clothing to help customers adjust to wild swings in temperature as climate change makes fashion less seasonal, Chief Executive Toni Ruiz told Reuters. The post As climate change makes fashion less seasonal, Mango turns to adaptable clothing appeared first on Inside Retail Australia.
While some retailers have reversed course on their support for changing the date after the failed Voice to Parliament referendum and public backlash, Melbourne-based social enterprise and fashion label Homie is standing in solidarity with First Nations people on January 26.
These all-new expansion packs and the completely redesigned classic board game are a result of deep consumer insights. Beyond the tabletop, Monopoly continues to expand its reach through immersive in-person experiences, digital games, fashion collaborations, home goods , and entertainment.
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