Remove Consumer Remove Expansion Remove Social Media
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Fishwife’s Becca Millstein talks brand journey, social media and subscriptions

Inside Retail

When Becca Millstein and Caroline Goldfarb launched tinned fish brand Fishwife back in December 2020, few could have predicted how the consumer packaged goods brand would blow up. I wanted to create something that combined high-quality, sustainably sourced seafood with fun, vibrant branding that would appeal to consumers here.

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ACCC probes consumer concerns, competition in the social-media market

Inside Retail

Australian businesses and consumers are encouraged to share their views on social media services as the Australian Competition and Consumer Commission (ACCC) prepares the sixth interim report in its Digital Platform Services Inquiry.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

Here, Chantal Brayley, global marketing manager at Petal & Pup, discusses the addition of the wedding category, the expansion into the US and how the business has switched up its marketing tactics to connect with consumers. IR: What about social media? I think that’s how it feels non-intrusive and more engaging.

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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. The unique set of Salomon partner trail events is an expansion of its global strategy.

Outdoor 264
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How GYG, Pappa Flock are shaping the future of fast-casual dining in Australia

Inside Retail

The fast-casual restaurant sector has experienced a notable rise in Australia, driven by shifting consumer preferences towards high-quality, convenient and affordable dining options. One of the key drivers in Papa Flocks expansion is community engagement. However, we also offer consumers quality produce.

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Ksubi CEO Craig King talks store expansion and retail growth strategy

Inside Retail

There are customers from back in the day excited to walk into a Ksubi store again, and there are the next generation who have been following us closely on social media, getting a taste of what we have been delivering in overseas markets. IR : International expansion seems to be top of mind for many Australian brands right now.

Strategy 130
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Behind Desigual’s repositioning and its Asia Pacific expansion

Inside Retail

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

Expansion 262