Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

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Inside Retail

JULY 20, 2023

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

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Inside Retail

NOVEMBER 14, 2023

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

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Inside Retail

JULY 6, 2023

As a result, many consumers are expected to postpone discretionary purchases until peak season, where they are more likely to find sales and discounts. Meanwhile, consumers hard hit by economic challenges might hold off on discretionary purchases all together due to financial constraints.

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Inside Retail

AUGUST 27, 2023

There are plenty of ways you can optimise your customer engagement this BFCM. According to our 2023 Consumer Sentiment Survey, 67 per cent of Aussies have subscribed to receive SMS from businesses, and 64 per cent expect to be able to message you and receive a response within 24 hours. Here are just some of them. Check it out here.

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Inside Retail

JULY 2, 2024

In today’s hyper-competitive landscape, mastering customer engagement isn’t just an option – it’s essential for survival and growth. In this article, we explore key strategies shaping the future of retail and e-commerce, including: Anticipating the future of retail and e-commerce. Collaboration: The fuel for success.

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Inside Retail

DECEMBER 17, 2024

As a consumer, I wanted something that spoke to me pieces that felt timeless and enduring, yet were modern and easy to wear. Up until now, our [direct-to-consumer] DTC [offering] has been exclusively digital, so it felt like the right moment to meet customers in person and engage with them directly. And was this intentional?

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Inside Retail

NOVEMBER 25, 2024

This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers.

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Inside Retail

JUNE 27, 2023

After pushing Australian businesses to consider environmental and social issues for over a decade with no apparent results, consumers now find it difficult to believe brands’ claims that they’re going green, according to a recent report by strategy firm Possible. It really is a creativity challenge, rather than a cost challenge.”

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Inside Retail

MAY 27, 2024

Because on one hand, consumers spent record amounts during cyber weekend last year, leading to large year-on-year growth for retail in November. We’ve been studying retailer strategies and sentiment towards pre-Christmas mega sales – Black Friday, Cyber Monday, Singles Day etc. Well, strategy matters. Was it actually profitable?

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Inside Retail

DECEMBER 5, 2024

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

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Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

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Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

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Inside Retail

JULY 25, 2024

According to Klaviyo’s 2024 SMS Consumer Trends Report , the results were eye-opening: 65 per cent of consumers said they purchased something they had planned to buy “in the near future” or “in a few months” because of an SMS. 35 per cent of consumers find receiving messages via SMS and email helpful.

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Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.

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Inside Retail

NOVEMBER 4, 2024

Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.

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Inside Retail

FEBRUARY 19, 2024

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

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Inside Retail

JULY 14, 2024

About 46 per cent of Australian shoppers in a survey by Monash Business School’s Australian Consumer and Retail Studies (ACRS) said sustainability is a significant factor when making a retail purchase. Of 1002 respondents, 30 per cent said they frequently look for sustainable products while only 12 per cent do not.

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Inside Retail

SEPTEMBER 2, 2024

Here, Ludovic Dellazzeri, managing director of Ghd Australia , discusses the secret to customer satisfaction and whether or not the brand plans to establish a direct-to-consumer bricks-and-mortar offering in pursuit of delivering an impeccable customer journey. Ludovic Dellazzeri: It is both paramount and symbiotic.

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Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. billion, in 2023.

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Inside Retail

SEPTEMBER 1, 2024

Malaysia represents a significant potential due to its dynamic and evolving coffee culture where consumers are open to trying new food and coffee experiences, making this a prime market for our brand,” Vaibhav Punj, CEO at Tim Hortons MGCA, told Inside Retail.

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Inside Retail

NOVEMBER 13, 2024

While the brand’s designs were considered bold and lively by Gen X and older Gen Y consumers, also known as Millennials, the brand didn’t strike the same chord with younger Gen Y customers. However, Vera Bradley’s growth officer and CMO Alison Hiatt said the brand isn’t out for the count yet. How did Vera Bradley fall off?

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Retail Focus

FEBRUARY 20, 2024

Retailers and brands who outsource post-purchase updates to third-party fulfillment or courier companies could be missing out on valuable customer engagement opportunities, according to the latest research from Scurri , the next-generation delivery management platform.

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Inside Retail

APRIL 10, 2024

Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it.

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Inside Retail

MAY 23, 2024

Inside Retail spoke with Travis Liddle, Pandora Australia and New Zealand’s general manager to discuss how aligning with global fashion events will help the brand shift consumers’ perception of Pandora as a full jewellery brand, not just a maker of bracelets and charms. IR : In your words, can you describe Pandora’s ‘Phoenix’ growth strategy?

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Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

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Inside Retail

MAY 5, 2024

This is why many growing retailers adopt ‘glocal’ strategies, a nuanced approach to expansion that blends the best of global reach with local adaptation. Before stepping foot in any new market, retailers should invest in thorough market research to understand the unique preferences and behaviours of local consumers.

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Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. At Cheetah Digital, our goal is to always get brands to focus on building out a zero-party data strategy. Cosying up with consumer expectations.

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Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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Inside Retail

JULY 25, 2024

Business as usual Indeed, many retailers have been preparing for the ‘death of cookies’ for years by amping up their first-party data strategies, and Baartse believes businesses should continue to do so. It not only deepens your understanding of your audience but also drives more effective marketing strategies.

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Inside Retail

JULY 11, 2024

A groundbreaking, soon-to-be-published market insight report by Resonate CX unveils the pain points, drivers and preferences of these two consumer groups in Australia. The increased cost of living and soaring interest rates have caused consumers to think twice before opening their wallets.

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Inside Retail

JULY 19, 2024

While consumer behaviour is getting harder to predict, there is one omnichannel application that is a clear rising trend, according to experts, click-and-collect. A winning retail strategy Click-and-collect is a winning omnichannel strategy for consumers and retailers alike.

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Inside Retail

MAY 30, 2024

“Reebok sort of stagnated in the late ’90s,” Joe Foster, Reebok’s founder, previously told Inside Retail , but clever collaborations and an irreverent business strategy are priming Reebok for its best performance yet. Tapping into sub-cultures is how Reebok plans to avoid returning to its “stagnated” 90’s state.

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Inside Retail

OCTOBER 20, 2024

Another way Ulta Beauty uses technology to enhance the customer experience is by investing in educational video content from beauty brands to enhance the store associate’s ability to educate the consumer about a product. Double down on the thing that makes it [the in-store shopping experience] special,” Renslow stated.

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Inside Retail

JULY 31, 2024

Innovative, tech-driven e-commerce strategies can help optimise retail business models, and businesses that engage staff in this pursuit are best placed to improve theenhanced customer experience and simultaneously encourage talent retention. They’re doing a great job selling to consumers quickly and cheaply,” Kore said.

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