Inside Retail

OCTOBER 12, 2023

This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.

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Social Media Consumer Marketing Fashion 130

Inside Retail

FEBRUARY 21, 2023

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Consumers want to be entertained. Increased engagement leads to higher sales. Increase customer engagement. Gaming can help marketers: Collect valuable customer data.

Customer Engagement 246

Customer Engagement Engagement Social Media Consumer 246

Inside Retail

FEBRUARY 15, 2024

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to Euromonitor research, Chinese consumer spending on luxury goods is projected to reach a staggering $88 billion by 2028.

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Engagement Social Media Fashion Apparel 130

Inside Retail

JULY 23, 2024

The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

Social Media 288

Social Media Tailored Engagement Consumer 288

Retail Focus

AUGUST 6, 2024

Original research of 1,000 UK consumers reveals, after more than two years of the cost-of-living crisis negatively impacting disposable income, 64% of consumers are buying fewer fashion, apparel and lifestyle products.

Fashion 147

Fashion Consumer Social Media Engagement 147

Retail Focus

AUGUST 25, 2024

Consequently, these innovations are transforming the retail scene and deeply impacting how consumers behave. From personalized shopping experiences to seamless omnichannel services, digital tools are setting new expectations among consumers. IoT devices offer instant inventory insights, helping prevent excess stock or shortages.

Consumer 130

Consumer Customer Retention Customer Engagement Engagement 130

Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

Social Media 98

Social Media Advertising Planning Engagement 98

Inside Retail

JULY 23, 2024

The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

Social Media 246

Social Media Tailored Engagement Consumer 246

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130

Consumer Social Media Tailored Strategy 130

Retail Times

SEPTEMBER 24, 2024

Research released today by leading eCommerce provider Visualsoft, highlights the continued dominance of brand websites in driving consumer engagement during the Golden Quarter. Despite the rapid rise of social commerce, websites remain the primary channel for discovery and engagement.

Social Media 52

Social Media Marketing Gifts Engagement 52

Inside Retail

NOVEMBER 14, 2023

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

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Consumer Shopping Engagement Fashion 264

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

AUGUST 26, 2024

This northern hemisphere summer, retailers and consumers have been all over the ‘ brat ’ aesthetic, from neon-green marketing campaigns to curated, indie-sleaze product selections. But as ‘Brat Summer’ slowly begins to cool down, some are already embracing a new social media trend, one that is very demure and very mindful.

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Social Media Curate Engagement Marketing 130

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.

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Advertising Consumer Curate Social Media 162

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

Engagement 130

Engagement Customer Engagement Social Media Strategy 130

Inside Retail

FEBRUARY 15, 2022

From managing greenwashing to authentic storytelling and tackling the haters on social media, the journey towards genuine sustainability is long and challenging for modern retailers. It’s about how you present yourself and communicate through social media the impact that you’re making and your sustainability goals. “It’s

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Consumer Social Media Engagement Other 173

Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. We see this play out across paid and organic social. With over 4.95

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Customer Retention Social Media Curate Advertising 277

Inside Retail

JUNE 20, 2021

Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.

Consumer 242

Consumer Beauty and Health Consumer Electronics Social Media 242

Inside Retail

JULY 29, 2024

These innovations make it easier for consumers to purchase what they need, when they need it, enhancing the overall shopping experience. Today’s customers are shopping everywhere: on social media platforms, retail media networks, pop-up shops, and partner sites.

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Strategy Advertising Gifts Engagement 278

Snap Retail

JULY 20, 2021

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Questions like: What platforms should you use?

Social Media 52

Social Media Advertising Planning Engagement 52

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. With the rise of online shopping and ever-increasing consumer choices, retailers must go beyond the transactional and create experiences that resonate with their audience. The USP is the magnetic force that draws consumers to your offerings.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Inside Retail

JUNE 30, 2024

From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. She has observed an increased interest in gown customisation services, largely thanks to social media. Last year, the average wedding cost around US$38,000. billion.

Social Media 263

Social Media Accessories Accessories Engagement 263

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Curate Consumer Advertising Social Media 130

Inside Retail

DECEMBER 7, 2023

The Australian Competition & Consumer Commission (ACCC) has provided an update on its ongoing scrutiny of misleading influencer endorsements. The ACCC reviewed 118 influencers on Instagram, TikTok, Snapchat, YouTube, Facebook, and Twitch after they were tipped off by consumers.

Advertising 245

Advertising Social Media Consumer Engagement 245

Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. It is now both the megaphone and the marketplace for brands.

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Social Media Advertising Engagement Management 325

Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

Unity 260

Unity Engagement Social Media Apparel 260

Retail Focus

JUNE 29, 2023

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider. The digital displays feature animated content to support in-store campaigns and new product launches and complement traditional POS promotional assets.

Consumer 130

Consumer Shopping Social Media Engagement 130

Inside Retail

NOVEMBER 23, 2023

In a strategic move to redefine the retail landscape and foster community engagement, Singapore Land Group (SingLand) has embarked on a journey to transform West Mall, situated in the heart of Bukit Batok Central in Singapore. With the conversion, the plaza will be able to play host to a wider range of community engagement activities.

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Shopping Consumer Engagement Curate 130

Inside Retail

OCTOBER 17, 2023

The fact that all generations in the region are spending more time online and experimenting with new technologies such as AI, VR and healthtech, this will affect how Southeast Asian businesses can successfully engage with consumers,” he told Inside Retail.

Consumer 130

Consumer Social Media Advertising Marketing 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

JANUARY 14, 2024

Online scams have evolved so much since the days of the Nigerian Prince scam, that it is hard for consumers to differentiate between what is real and what is fake, and increasingly, established retailers are bearing the brunt of this. However, it is also a feeding ground for cyber criminals who prey on Australians’ eagerness for a bargain.”

Social Media 260

Social Media Shopping Advertising Consumer 260

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. However, there does appear to be one clear winner in the battle of the ads: Meta, the social media giant formerly known as Facebook, which also owns Instagram.

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Marketing Social Media Strategy Advertising 246

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

JANUARY 19, 2023

Recent years have seen rapidly evolving changes in all areas of consumer behaviour and there is little doubt it will continue in terms of the products and services that people want, who they want them from, and where and when they want to access them. Sleep and mindfulness will also be a focus to enhance their overall quality of life.

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Consumer Shopping Outdoor Engagement 130

Inside Retail

MAY 2, 2021

Covid-19 hit the reset button on consumer behaviour. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. The answer is deceptively simple.

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Consumer Shopping Engagement Social Media 200

Inside Retail

JANUARY 15, 2024

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. It has to be authentic, you can’t try to control it, and let them [Gen Z consumers] express themselves.”

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Social Media Engagement Consumer Artistic 246

Retail Focus

OCTOBER 7, 2024

Immersive luxury retailing, which utilises cutting-edge technology and innovative design to create engaging, multisensory environments for customers, is a transformative approach to high-end shopping experiences. Instead, it focuses on creating memorable, interactive encounters that deeply resonate with discerning consumers.

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Social Media Curate Engagement Strategy 147