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When Becca Millstein and Caroline Goldfarb launched tinned fish brand Fishwife back in December 2020, few could have predicted how the consumer packaged goods brand would blow up. I wanted to create something that combined high-quality, sustainably sourced seafood with fun, vibrant branding that would appeal to consumers here.
New socialmedia platforms and trends emerge as 2021 closes in. If your business is using socialmedia, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on socialmedia.
Australian businesses and consumers are encouraged to share their views on socialmedia services as the Australian Competition and Consumer Commission (ACCC) prepares the sixth interim report in its Digital Platform Services Inquiry. The final report will be submitted to the treasurer by March 31 next year.
Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its socialmedia strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Socialmedia sensation. Retailers in particular use this tactic a lot. View this post on Instagram.
Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree
From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels. In this webinar, four commerce retail experts will discuss: What consumers want to experience more of in 2023.
Indeed, many retailers will happily say goodbye to 2024, a period when high inflation and interest rates remained persistent and an ongoing cost-of-living crisis crushed consumer sentiment to its lowest in 45 years, all of which resulted in anaemic national year-on-year retail sales growth. So as the going got tough, what did retailers learn?
Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, socialmedia channels, and digital wallets. Consumers want to be entertained. Increased engagement leads to higher sales. Increase customer engagement. Gaming can help marketers: Collect valuable customer data.
Data from marketing insights agency Warc and research house GWI released last month shows a new victor this year in the race for the globe’s advertising dollars: socialmedia. billion will be spent by advertising on socialmedia channels this year – 14.3 GWI data shows that socialmedia users in Apac are 11.2
Australian retailers with tween and teen consumer demographics could be forced to pivot their marketing strategies when a blanket ban on socialmedia for those under the age of 16 comes into effect on November 28 next year. The gross merchandise value (GMV) generated by Australian social commerce was US$1.63
A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through socialmedia apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.
The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite socialmedia channels as their preferred means of product discovery.
Consumer interest in retail third spaces American apparel and accessories brand Coach recently opened a Coach Coffee Shop within the Jersey Shore Premium Outlets. However, as Gray pointed out, there has been growing interest in unique third spaces where consumers can chat with one another while browsing for unique concept-related merchandise.
Enter the acceleration of social commerce. The role of socialmedia is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. It is now both the megaphone and the marketplace for brands.
This expansion aligns with the broader trend of Korean beauty brands gaining traction in international markets, particularly in the US, where consumers are increasingly drawn to innovative Korean skincare and cosmetic products. The company said in a statement that the US offers a compelling opportunity in terms of size and influence.
Social commerce – shopping on socialmedia platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9
When it comes to the Asia-Pacific market , three in five marketing professionals regard socialmedia as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. It’s becoming more important for retailers to engage with consumers.
Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.
This is the story of Pop Mart, the company behind the Labubu craze, and how a single socialmedia post from a K-pop superstar catapulted the brand into the stratosphere of the blind box economy. This isn’t just a form of brand promotion but a powerful way to attract fan engagement through individuality and storytelling,” she added.
More than ever, consumers are aware and conscious of these topics. To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future. The report surveyed 12,000 global consumers on their sentiment towards Big Tech and expectations for brands online.
Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.
The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite socialmedia channels as their preferred means of product discovery.
With brands having to work harder than ever to maintain attention, loyalty and consumer spend, powering authenticity with imagination – have driven impressive commercial results through dynamic retail design. So, what can we expect in 2025 and how can Checkland Kindleysides help retailers?
Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. We see this play out across paid and organic social. With over 4.95
This can be attributed in large part to the introduction of image-focused socialmedia platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. But try to assign a singular term to the culture of today and you quickly come up short.
The themes on display are often indicative of the global trends affecting consumers and retail. In the past year or so, KPMG has published global research papers that add further insights to the big trends affecting retail models and consumer behaviour. Statista has reported that the global value of social commerce will grow from US$1.3
From managing greenwashing to authentic storytelling and tackling the haters on socialmedia, the journey towards genuine sustainability is long and challenging for modern retailers. It’s about how you present yourself and communicate through socialmedia the impact that you’re making and your sustainability goals. “It’s
The Covid-19 epidemic brought to light flaws in our socialmedia networks, therefore aggravating this problem. And socialmedia, even if it provides some connectivity, can also sometimes make people feel disconnected. Retail environments are seen as centres of social interaction, education, and connection.
These innovations make it easier for consumers to purchase what they need, when they need it, enhancing the overall shopping experience. Today’s customers are shopping everywhere: on socialmedia platforms, retail media networks, pop-up shops, and partner sites.
This shift is occurring against a backdrop of economic challenges and changing consumer behaviours, making gift cards an increasingly vital tool for both consumers and retailers. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
Covid-19 hit the reset button on consumer behaviour. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. But it is not just the initial seismic shifts in consumer behaviour that have thrown down the gauntlet for retail. The answer is deceptively simple.
From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. She has observed an increased interest in gown customisation services, largely thanks to socialmedia. Last year, the average wedding cost around US$38,000. billion.
Until recently, there didnt seem to be a limit to the price that consumers would pay for a luxury status symbol, such as a leather handbag. per cent), the US will remain a key market for luxury brands, attracting affluent consumers and driving sales across various product categories, Zheng said.
The Australian Competition & Consumer Commission (ACCC) has provided an update on its ongoing scrutiny of misleading influencer endorsements. The ACCC reviewed 118 influencers on Instagram, TikTok, Snapchat, YouTube, Facebook, and Twitch after they were tipped off by consumers.
Untether retail media Retail media is clearly a high-margin revenue opportunity for retailers, one that allows brands to leverage retailers first-party data and reach consumers closer to the point of purchase. Coresight estimates that the US retail media market will reach $67.8 billion in 2025, ultimately growing to $106.4
Modern consumers have access to more new content than ever before. So, its not surprising they expect the same from the brands they engage with. In addition, Firefly provides content credentials with its images so users can see which images have been generated with AI, even on socialmedia.
Both domestic and international sales of 2nd Street stores showed robust growth, particularly in luxury secondhand merchandise, amid rising consumer inflation and expansion of the resale market. The Reuse Economic Journal estimated sales of used clothing and luxury goods reached 818.1 billion yen (US$5.4 billion) and accounted for 28.2
Online scams have evolved so much since the days of the Nigerian Prince scam, that it is hard for consumers to differentiate between what is real and what is fake, and increasingly, established retailers are bearing the brunt of this. However, it is also a feeding ground for cyber criminals who prey on Australians’ eagerness for a bargain.”
This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.
Since launching in January 2020, Viv for your V has steadily built its direct-to-consumer (DTC) and e-commerce presence via retailers like Amazon and TikTok Shop. Katie Diasti: While I was shopping for my own period products, I felt that none of the sterile products in the aisle spoke to me as a consumer.
As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to Euromonitor research, Chinese consumer spending on luxury goods is projected to reach a staggering $88 billion by 2028.
Over the past few years, we’ve witnessed dramatic shifts driven by technological advancements, changing consumer behaviors, and the growing importance of sustainability. Consumers increasingly demand seamless, omnichannel shopping experiences that allow them to easily switch between online and offline platforms.
Retailers and brands need to evolve their channel-mix for consumerengagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.
Original research of 1,000 UK consumers reveals, after more than two years of the cost-of-living crisis negatively impacting disposable income, 64% of consumers are buying fewer fashion, apparel and lifestyle products.
The assets and opportunities of retail media include websites, EDMs, apps, in-store media – such as aisle-end or on-shelf displays and radio or TV – along with retailers’ social-media channels like Facebook, Instagram, TikTok, Pinterest, YouTube, Snap and LinkedIn, and online platforms like Google Search and Google Shopping.
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