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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.

Consumer 264
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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. Consumers want to be entertained. Increased engagement leads to higher sales. Increase customer engagement. What can gaming do for retailers? Increase sales and revenue.

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What the metaverse means for retail and consumer goods

Inside Retail

At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Consumer metaverse. Centred around online gaming and Xbox, providing a platform for users to collaborate, engage with immersive experiences to explore, play games with their friends, and shop. Games & Engagement.

Consumer 263
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Why luxury Aussie retailers are missing a major consumer segment

Inside Retail

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

Consumer 263
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A Blueprint for B2B Commerce

Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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The rise of personalised shopping experiences

Inside Retail

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

Shopping 243
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Revealed: Customers’ biggest Christmas shopping fears this year

Inside Retail

In a new report from Emarsys, All I Want for Christmas , 1000 Australian consumers shared their concerns about shopping for gifts this year. With the busiest shopping period of the year almost upon us, it’s vital marketers and retailers understand what consumers want, how they shop for Christmas and their frustrations.

Shopping 263