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How retailers can build consumer trust by engaging the ‘Five Frames of Mind’

Inside Retail

Todays stores have long become places far beyond buying goods, they have become critical spaces for emotional connection, sensory engagement, and brand storytelling. Our emotional mind becomes engaged when a place sparks these emotions through a memory or mood, perhaps a sense of nostalgia from a familiar smell, sound or images.

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A science-based framework for crafting remarkable physical retail spaces

Inside Retail

To craft remarkable physical retail spaces, forward-thinking retailers can focus on what we call the SUPER approach: Surprising, Unique, Personalised, Engaging, and Repeatable. Surprising experiences elicit joy and excitement, emotions that make customers feel more positive and engaged.

Insiders

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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

BPCE Solutions Immobilires noted that the retail investment market is undergoing a profound transformation in 2024-2025, characterised by renewed momentum and radically different strategic approaches. There is now a clear distinction between the retail of 2019 and that of 2025.

Expansion 264
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Clarins ANZ MD Jerome Bellony on the beauty brand’s new concept store in Sydney

Inside Retail

Privately held French luxury skincare brand Clarins has opened its first direct-to-consumer (DTC) store in Australia and New Zealand after 70 years in the game. Jerome Bellony, managing director of Clarins Australia and New Zealand, spoke with Inside Retail about entering a new era in how the business connects with customers.

Concept 246
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Ecoya CEO on why Metro Martin Place was a perfect fit for its new Sydney store

Inside Retail

After closing its first direct-to-consumer (DTC) store in Australia in the Sydney suburb of Woollahra, the brand initially planned to open a boutique in Bondi Beach. Coming to the consumer Ecoya has a strong online business partially attributed to its loyal following.

Boutique 278
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Standing on solid ground with practical sustainable floorings

Retail Focus

Kevin Johnson, retail manager at Gerflor, and Lee Jacovou, key account manager, said retailers are increasingly recognising that sustainable flooring offers a powerful combination of long-term durability and a reduced ecological footprint.

Interior 289