Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.

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Inside Retail

JUNE 30, 2024

From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. Non-bridal brands seek piece of the pie With weddings on the rise in the US, several general fashion and accessories brands have launched bridal ranges to capture a slice of the market.

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Retail Times

AUGUST 17, 2021

COVID-19 has changed how consumers shop and discover brands. To shed light on the relationship between consumers and their preferred brands, Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, commissioned a national study of more than 2,000 consumers across the U.S.,

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RetailMinded

FEBRUARY 20, 2023

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

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Inside Retail

JULY 2, 2024

While the everyday consumer has become pri c e-sensitive with the growing costs of living in the US, the 1 per cent is still spending – to a point where the luxury shopping market has become more competitive than ever. The retail expert noted that “for discretionary luxury shopping in physical retail, this is paramount”.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

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Inside Retail

OCTOBER 20, 2024

The US luxury retail market was worth US$134.6 billion last year, retail analyst and GlobalData managing director Neil Saunders told Inside Retail. The term 1-per-center refers to the wealthiest 1 per cent of consumers. What is the 1-per-cent customer looking for?

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Retail Focus

AUGUST 5, 2024

The collection also marks a bold new direction in retail, with a focus on engagement and creating impact in key cities. Dr. Martens’ Senior Global Retail Marketing Manager Sam Kelley “We are thrilled to see our key city strategy and the Ambassador campaign materialise in the retail space.

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Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. He believes retail marketers have overlooked gaming due to its digital nature and confusion about how a digital property can drive people into stores.

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Inside Retail

JULY 24, 2023

According to Coenraad Hefer, general manager of New Balance Singapore and Malaysia, the company is always looking for new ways to engage with its existing consumers while also attracting the next generation of consumers to the brand.

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Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

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Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. Personalisation can greatly enhance the customer experience and drive engagement.

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Retail Focus

APRIL 2, 2024

Of course, things have moved on a little from the early days of simple displays, with retailers now having a whole arsenal of tools at their disposal to not only bring in more consumers, but also improve their overall experience. However, when it comes to actually using these tools, this is often easier said than done.

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Barber Design

FEBRUARY 3, 2017

According to the latest retail marketing research by IBM, ‘digital natives’ still prefer shopping in bricks and mortar stores to shopping online. And retailers must acknowledge and respond quickly to this – because ‘Generation Z’ is going to be much bigger than ‘Generation X’.

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Retail Focus

OCTOBER 17, 2023

Here, we speak with two leading providers of materials in the décor sector to find out more about how easy projects like this are to undertake and how retailers should think outside of the box to make the most of their blank surfaces. Ideal for mid-term use, this product can be installed by any employee.

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Inside Retail

APRIL 11, 2024

An illustrative example of this approach is the recent launch of the Snoopy collection, catering directly to the preferences of Kidult consumers. Moreover, Steiff is prioritising its marketing efforts by investing in digital platforms, ensuring a strong presence on popular channels such as WeChat, Red, Kidsland and Tmall.

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Inside Retail

FEBRUARY 8, 2022

Gifts have long since been a consumer favourite for Valentine’s Day celebrations. It’s a way for consumers to show their loved one’s admiration and gratitude on a love-filled day, yet as the global supply chain disruption lingers into 2022, consumers are becoming more reluctant in purchasing presents for this shopping event.

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Inside Retail

AUGUST 24, 2023

Actually, we’re the first franchise ever for ChaTraMue as their previous engagements were all through licensing,” he told Inside Retail. And he noted that there has been an uptick in consumer preference for milk tea that emphasises the taste of the real tea leaves. We listen on social media and appreciate direct engagements.

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Retail Bound

OCTOBER 11, 2024

market as an international company can be both an exciting and challenging venture. As the world’s largest consumer economy, the U.S. However, understanding the cultural nuances and regional differences across the country is critical to success, especially when partnering with major retailers like Walmart, Best Buy, or Home Depot.

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Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. It’s critical to maintain consumer interest,” she said.

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Inside Retail

JULY 21, 2021

According to an International Data Corporation (IDC) study, AR is anticipated to see compound annual growth rates of up to 135 per cent in retail market spend by 2023, and Snap is eager to get a slice of the pie. Not only did the AR try-on experience catch many Snapchatter’s attention, it also kept them engaged.

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Inside Retail

JUNE 29, 2021

Retail marketing has evolved over the last few years. While advances in technology have allowed for more personalisation and better shopping experiences, the way consumers shop – both online and in-store – has changed significantly and the lines between the digital and physical world continue to blur further.

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Inside Retail

OCTOBER 13, 2021

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. We can deliver a brand or retailer’s message across an entire ecosystem, right down to the actual point of sale.

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Inside Retail

AUGUST 22, 2023

The athleisure market has been on the rise for many years, driven by factors, such as the casualisation of consumers’ wardrobes and the rise of sneakers and streetwear as aspirational style trends. Gen Z and millennials Behrens’ statement is likely to resonate with many Gen Z and millennial consumers.

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Inside Retail

MARCH 29, 2022

If you think AR is simply for bored Gen Z consumers, think again, as interest is actually strongest among Millennials, who account for one in three of all retail spending in Australia, said the report. Meanwhile, the global AR-in-retail market is forecast to grow at a rate of 47 per cent between 2020 and 2027.

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Retail Focus

JUNE 10, 2022

Susanne Morris, Director at Johnstone Property Consultants said: “The Northern Irish retail market is booming at the minute. Feedback from brands is that it is a great location to testbed new models or venture into a new marketplace and raise their profile among a new consumer.

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Inside Retail

AUGUST 23, 2022

The brand will be engaging jewellery designer Carrie Yang to give workshops and explain her bespoke services from designing to stone selection and the final steps of handcrafting unique pieces. We want to create a deeper link between consumers and fashion designers and help our local designers promote their brands to international markets.

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Inside Retail

NOVEMBER 29, 2021

Retailers who’ve spent the pandemic stepping up their digital game will enjoy the benefits of what’s predicted to be a lucrative online spend – with consumers emerging from the pandemic primed to do their holiday shopping from the comfort of home.

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Inside Retail

FEBRUARY 6, 2024

Frustrated with the space and time-consuming nature of traditional beauty products, I sought out a portable, compact, and user-friendly solution. Having experienced success online, we’ve cherished the opportunity to engage with our customers on a 1:1 level.

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Retail Focus

FEBRUARY 23, 2024

In today’s modern, fast-paced world, it is no longer enough for retailers to simply expect consumers to walk in off the high street and begin spending money. Here, Retail Focus picks out some of the best examples of surface interaction within the retail market. software platform.

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Inside Retail

SEPTEMBER 12, 2023

Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.

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Barber Design

JULY 26, 2016

Regular readers of our blog will know that we like to keep abreast of the latest trends in digital retail marketing and retail technology. As soon as we downloaded the free mobile game onto our phone and started playing we immediately thought about the implications of this type of technology for retail.

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Retail Bound

MAY 9, 2023

Retail-specific influencers play a significant role in promoting products and driving sales for brands at specific retailers. Additionally, influencer campaigns can be a useful tool to help increase your audience reach and consumer product education, so they are informed prior to shopping.

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Retail Focus

OCTOBER 4, 2023

Often underutilised, lighting is one of the most useful tools to retailers wanting to improve their store and make shopping a more memorable experience for consumers. Here, we speak with several specialist providers of lighting to the retail market and find out more about the many advantages of revamping your lighting setup.

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Retail Bound

SEPTEMBER 10, 2024

Launching a new product in retail stores can be an exciting and nerve-wracking experience for any product manufacturer. After months, or even years, of hard work and dedication, your product is finally on the shelves for consumers to purchase. But how do you know if your product launch was successful?

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Retailing Insight

MARCH 24, 2021

The importance of togetherness, community and engagement has, perhaps, never been stronger. Retailers and indeed, many other brands, understand the quintessential need for unique consumer experiences which foster a human bond. Pop-ups started based on this need – think Farmer’s Markets – but they’ve quickly evolved.

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