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Developing retail experiences through immersive retail design

Retail Focus

Retail environments are becoming increasingly engaged as retailers recognize the importance of creating a one-of-a-kind, memorable customer experience. Retail design, physically, can directly impact customer emotions and behaviors.

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The Impact of Retail Digital Transformation on Consumer Behaviour

Retail Focus

This evolution involves integrating advanced technologies such as AI, IoT, and big data analytics into traditional retail practices. Consequently, these innovations are transforming the retail scene and deeply impacting how consumers behave. IoT devices offer instant inventory insights, helping prevent excess stock or shortages.

Consumer 130
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Consumers still want relationships with their favourite fashion brands even when they can’t afford to buy, new research from Centra reveals

Retail Focus

Original research of 1,000 UK consumers reveals, after more than two years of the cost-of-living crisis negatively impacting disposable income, 64% of consumers are buying fewer fashion, apparel and lifestyle products.

Fashion 147
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How the pandemic was a catalyst for ‘New Retail’ design

Retail Focus

A creative shift in retail design isn’t a new, post-Covid development. Long before Covid, retailers were lacking a certain originality having become too transactional, but in the years leading up to 2020, imaginative changes were already being made to re-engage consumers. Bally London Flagship, By Seen Displays.

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81% of UK shoppers always open delivery notification emails from retailers, offering increasing customer engagement opportunities

Retail Focus

Retailers and brands who outsource post-purchase updates to third-party fulfillment or courier companies could be missing out on valuable customer engagement opportunities, according to the latest research from Scurri , the next-generation delivery management platform.

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The Psychology Behind Consumer Behaviour – How Students Act?

Retail Focus

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130
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Magenta Telekom dials up personalisation with MoEngage to grow app engagement by 150%

Retail Focus

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.