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Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. This paradox signals a growing trend: influencers can both entice and deter consumers. “In A decline in engagement, reputation, and inauthenticity, even towards future campaigns.
Strategic shifts G-Star appears intent on crafting a seamless and thoughtful reintroduction to Australian consumers. By 2023, G-Star had already begun re-engaging with the market, though it wasnt until this year that the communications campaign officially went live. The companys relaunch strategy is a studied one.
Australian retail is evolving at pace, and consumer expectations are higher than ever. Wunderkind s 2025 Australia Consumer Insights Report provides a deep dive into whats shaping online retail this year, based on responses from 500 Australian consumers.
Woolworths and Coles are facing charges from the Australian Competition and Consumer Commission (ACCC) for allegedly misleading customers about the discounted pricing of their products. Bardwell noted that Woolworths will continue to engage with the ACCC on the matter. Coles said that it will defend its position in the proceedings.
The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. However, many consumers only appear willing to buy if there’s a significant markdown involved, so where does that leave retailers?
This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events.
Sephora Beauty uses live streams to promote new products. Consumers want to be entertained. Increased engagement leads to higher sales. With consumers more willing than ever to gamify their shopping experiences, brands need to look beyond the need to convince their prospective customers to just buy something.
The energy, the passion, the excitement for sports, is so prevalent in Australia that we think it’s a market that we can really grow and speak to consumers in and then in terms of the kind of the presence and the product full portfolio that we have as a brand,” said Cai. “In That will be another area of focus for us.
It is vital we give consumers the absolute best experience possible whether it is online or at retail, and we will continue to learn how best to deploy DTC across the region accordingly. PF: At Mattel, we have a deep-rooted legacy in Asia Pacific, and we view our consumers as dedicated fans.
Ramadan continues to be a crucial shopping period across Southeast Asia, with evolving consumer behaviours and market dynamics shaping the retail landscape. However, Indonesia experienced an 11 per cent decline in online sales, pointing to shifting consumer preferences and the need for brands to refine their Ramadan strategies.
Steve Higginson, GM for operations, Coles, said the initiative reflects the company’s ongoing efforts to assist customers in purchasing and consuming alcohol responsibly. ” The post Coles Liquor teams up with DrinkWise to promote responsible drinking appeared first on Inside Retail Australia.
The newly furbished QVB store aims to enhance the traditional shopping experience by inviting customers to engage with the aromas, flavours, and textures of T2s extensive tea collection. To visually see those ingredients is a really important part of the consumer journey.
Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.
They add that while eco-conscious choices resonate with today’s consumers, there is more to it than recycled content alone. Retailers showcasing a commitment to sustainable practices can set themselves apart in a competitive market, appealing to the growing demographic of environmentally aware consumers.
In an industry where people are the backbone of success, effective HR strategies play a pivotal role in shaping workforce engagement, productivity, and long-term retention. Diversity, equity and inclusion (DEI) strategy: Our commitment to DEI has led to the development of targeted strategies that promote a diverse workforce.
The Super Bowl is one of the biggest televised games of the year and may be the one time consumers are willfully glued to their screens awaiting ads. Unfortunately, US-based prebiotics soda brand Poppis Super Bowl campaign failed to meet consumer expectations. Second, learn to apologise.
As Australian retailers see consumers returning to in-person shopping, the drive to present eye-catching fitouts to a digital-savvy customer base has become critical in strengthening brands and creating unique and immersive shopping experiences.
million shoppers, in a time when many retailers struggled to maintain shopper engagement. In a recent Australian Competition and Consumer Commission hearing, the CEO of Woolworths cited the 6500 products across the grocery, household and personal care categories stocked in Woolworths that were now also being sold on Amazon.
Indeed, many retailers will happily say goodbye to 2024, a period when high inflation and interest rates remained persistent and an ongoing cost-of-living crisis crushed consumer sentiment to its lowest in 45 years, all of which resulted in anaemic national year-on-year retail sales growth. So as the going got tough, what did retailers learn?
The country has a well-established retail ecosystem with high-traffic shopping malls, premium retail spaces and a digitally engagedconsumer base. “This store offers exclusive digital and online-to-offline (O2O) services, setting a new benchmark for customer engagement,” Baker said.
The Creative Retail Awards and Save The High Street have formed a partnership to promote the importance of design and display in independent retail, with Save The High Street becoming sponsor of the Best Independent Store category at the 2022 Creative Retail Awards. Enjoy a drinks reception, live music, entertainment, DJ, and more.
Discount stores are booming in post-Covid Europe as price-sensitive consumers seek out bargains amid inflation and the devastating impacts of the pandemic. All consumers love a good bargain. Psychologically consumers like to feel they are thrifty, that they save money, that they are good at tracking down deals and value,” she said. “On
Stores that combine e-commerce efficiency with physical engagement such as AR-assisted shopping or experiential pop-ups will thrive. Retailers will need to use AI and data analytics to tailor recommendations, promotions, and even product designs to individual preferences.
With 50 acres of parks, the project aspires to build a community around four commitments: achieving zero carbon emissions, ensuring excellent connectivity, promoting sports and recreation, and creating a place where everyone can thrive. By 2029, the project is expected to deliver 3,400 homes.
Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling points. E-commerce Has Raised Consumer Expectations The surge in e-commerce in recent years has profoundly altered how consumers discover , shortlist and buy products.
While discount codes top UK consumers preferred promotions, offers that are personalised and tailored to a specific product a consumer has viewed are almost twice as likely to prompt a sale compared to general ‘range-wide’ discounts, according to the latest data from Wunderkind , based on a survey of over 1,500 shoppers.
As consumers move seamlessly between online, mobile, and physical store channels, retailers must keep pace through an omnichannel strategyone that unifies every customer touchpoint into a cohesive, frictionless journey. When retailers meet these demands, they reap the rewards of loyalty, word-of-mouth promotion, and repeat purchases.
In today’s hyper-competitive landscape, mastering customer engagement isn’t just an option – it’s essential for survival and growth. When that data is driven by a consumer’s action, you’re leaps and bounds ahead of the competition. Data-driven personalisation: A game-changer. Collaboration: The fuel for success.
They love their money, they love their engagement with their brand, they love them returning to their store. At the risk of using yet one more trendy phrase, consumers also want “shoppertainment”. The post The future of retail: Five consumer drivers for success in 2021 & beyond appeared first on Inside Retail.
SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.
Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it.
Figures from the study show that more than three in five consumers feel that cashbacks are more persuasive than rewards points in encouraging them to spend, from making impulse purchases to trying out new products and opting for higher-quality items.
“When Lisa shares her affection for Labubu on social media, it resonates emotionally with her followers,” Pop Mart’s international public relations manager Leilei Liu told Inside Retail about why the singer’s posts have such a big impact on consumer behaviour. Emerging markets Global expansion is now a major growth driver for the business.
In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.
While the brand’s designs were considered bold and lively by Gen X and older Gen Y consumers, also known as Millennials, the brand didn’t strike the same chord with younger Gen Y customers. However, Vera Bradley’s growth officer and CMO Alison Hiatt said the brand isn’t out for the count yet. How did Vera Bradley fall off?
Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.
This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.
Particularly among Millennials and Gen Z, modern consumers seek experiences, relationships and community, along with products and services. Apart from promoting outdoor goods, they inspire people to participate in local activities focused on urgent environmental problems. Companies as models for belonging The change is striking.
This shift is occurring against a backdrop of economic challenges and changing consumer behaviours, making gift cards an increasingly vital tool for both consumers and retailers. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8
Until recently, there didnt seem to be a limit to the price that consumers would pay for a luxury status symbol, such as a leather handbag. per cent), the US will remain a key market for luxury brands, attracting affluent consumers and driving sales across various product categories, Zheng said.
This global behavioural evolution – which has its roots in the accelerated e-commerce phenomenon consumers underwent during the pandemic – is particularly marked in Australia, where shoppers tend to be big fans of loyalty programs. . We can run multiple creative solutions for brands and retailers to engage with the user base.”.
Aussie consumer tech firm Immertia has launched an augmented reality app for breweries to promote their beverage products to their customers using customers’ handheld devices. The app provides an interactive experience enabling shoppers to connect, engage and buy from the bottle or can, anywhere, anytime through augmented reality. “I
People are spending more time on social media in general, but they are spending less time engaging with others content. The number of Australian consumers who made purchases through social media in 2020 was 5.3 Gone are the days when social media was just about promoting products or services, it’s also about building a community.
As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to Euromonitor research, Chinese consumer spending on luxury goods is projected to reach a staggering $88 billion by 2028.
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