Remove Consumer Remove Engagement Remove Promotion
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Influencer Overload? How to Navigate the World of Influencers in a £21 Billion Industry

Retail Focus

Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. This paradox signals a growing trend: influencers can both entice and deter consumers. “In A decline in engagement, reputation, and inauthenticity, even towards future campaigns.

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How G-Star is recalibrating its local strategy for a post-Covid retail landscape

Inside Retail

Strategic shifts G-Star appears intent on crafting a seamless and thoughtful reintroduction to Australian consumers. By 2023, G-Star had already begun re-engaging with the market, though it wasnt until this year that the communications campaign officially went live. The companys relaunch strategy is a studied one.

Strategy 264
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The future of Australian retail: 2025 consumer trends you can’t ignore

Inside Retail

Australian retail is evolving at pace, and consumer expectations are higher than ever. Wunderkind s 2025 Australia Consumer Insights Report provides a deep dive into whats shaping online retail this year, based on responses from 500 Australian consumers.

Consumer 130
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‘Illusory’: Woolworths, Coles charged with falsifying discount promotions

Inside Retail

Woolworths and Coles are facing charges from the Australian Competition and Consumer Commission (ACCC) for allegedly misleading customers about the discounted pricing of their products. Bardwell noted that Woolworths will continue to engage with the ACCC on the matter. Coles said that it will defend its position in the proceedings.

Promotion 289
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David Jones, LSKD reveal how their Black Friday sales are performing so far

Inside Retail

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. However, many consumers only appear willing to buy if there’s a significant markdown involved, so where does that leave retailers?

Promotion 241
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How Amazon, Temu, and Shein are reshaping Australia’s retail landscape

Inside Retail

This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. billion, Temu’s growth has been meteoric, largely fuelled by its competitive pricing and frequent promotional events.

Fashion 246
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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Consumers want to be entertained. Increased engagement leads to higher sales. With consumers more willing than ever to gamify their shopping experiences, brands need to look beyond the need to convince their prospective customers to just buy something.