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Luxury brand pop-up store hyperlocal retail strategies

Retail Focus

Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. In a world where consumers value authenticity, it’s important for brands to reflect the cultural heritage of a location to avoid appearing detached or overly globalised.

Strategy 246
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Ecoya CEO on why Metro Martin Place was a perfect fit for its new Sydney store

Inside Retail

After closing its first direct-to-consumer (DTC) store in Australia in the Sydney suburb of Woollahra, the brand initially planned to open a boutique in Bondi Beach. Coming to the consumer Ecoya has a strong online business partially attributed to its loyal following.

Boutique 278
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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

After years of “right-sizing” under former CEO John King, Myer’s acquisition of Premier’s Apparel Brands would add 719 store locations to its portfolio and give it access to a greater suburban and regional demographic. Hats off to Myer.”

Apparel 252
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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Is a large store network the key to success? Mosaic and Premier can’t agree

Inside Retail

Right now, we’re dealing with financial strain, ongoing changes in consumer habits, and increased online competition.” For Gray, bricks-and-mortar stores continue to be an asset, especially for apparel retailers, where sensory engagement enhances the experience, but brands need to be clear on their positioning.

Apparel 264
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How the CEO of Fiskars Group keeps one of the world’s oldest companies relevant

Inside Retail

IR : You’ve mentioned a few brands in the portfolio that are quite big in Australia; is there any consumer demographic in particular in Australia that is loving these products? NA: Well, in consumer demographics, not only talking about Australia, many of our brands have extremely healthy consumer demographics.

Gifts 264
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MAPIC 2024: Highlights of the 2024 Edition

Retail Focus

Located on a site that has remained unused for over 20 years, the operator has a historic opportunity to deliver a highly anticipated project. Located 15 minutes from Riyadh, this 14-square-kilometre urban project draws inspiration from the birthplace of the Kingdom and its historical heritage as a UNESCO World Heritage site.

Expansion 264