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Australian retail is evolving at pace, and consumer expectations are higher than ever. Wunderkind s 2025 Australia Consumer Insights Report provides a deep dive into whats shaping online retail this year, based on responses from 500 Australian consumers.
Ikea recently debut a line of chairs and desks designed specifically for gamers. Consumers want to be entertained. Increased engagement leads to higher sales. Shoppers today are happy to be entertained, nudged, challenged, and engaged beyond a product transaction,” said Kate Musgrove, MD at Bazaarvoice at Asia Pacific.
At Microsoft, we break down the metaverse i nto three strategies: consumer, enterprise, and industrial. Consumer metaverse. Centred around online gaming and Xbox, providing a platform for users to collaborate, engage with immersive experiences to explore, play games with their friends, and shop. Games & Engagement.
It is vital we give consumers the absolute best experience possible whether it is online or at retail, and we will continue to learn how best to deploy DTC across the region accordingly. PF: At Mattel, we have a deep-rooted legacy in Asia Pacific, and we view our consumers as dedicated fans.
For the CEO of Lorna Jane, Anna Fowler, this is a demonstration that large-scale sustainability initiatives can be effectively integrated into a major product line for the benefit of brand, consumer and the planet.
With consumer sentiment and discretionary spend down, many retailers are already facing reduced profit margins and a higher cost of doing business, making hefty discounting for prolonged periods a particularly costly exercise. We’re pleased with the initial sales figures, which are in line with our expectations.
A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. The risks of personalisation But it’s very easy for this personalisation to cross the line into intrusiveness. To combat this, chatbots could be programmed to be more factual and less human-like.
He added the Singapore debut is expected to build momentum for future expansion into neighbouring Southeast Asian markets with a strong retail infrastructure, its cosmopolitan consumer base, and its status as a hub for innovation and lifestyle trends. Quickly understanding and adapting to local consumer behaviour is crucial,” he said.
million shoppers, in a time when many retailers struggled to maintain shopper engagement. In a recent Australian Competition and Consumer Commission hearing, the CEO of Woolworths cited the 6500 products across the grocery, household and personal care categories stocked in Woolworths that were now also being sold on Amazon.
They add that while eco-conscious choices resonate with today’s consumers, there is more to it than recycled content alone. Retailers showcasing a commitment to sustainable practices can set themselves apart in a competitive market, appealing to the growing demographic of environmentally aware consumers.
In today’s hyper-competitive landscape, mastering customer engagement isn’t just an option – it’s essential for survival and growth. When that data is driven by a consumer’s action, you’re leaps and bounds ahead of the competition. On the flip side, imagine the impact on your bottom line by doing nothing at all.
Discount stores are booming in post-Covid Europe as price-sensitive consumers seek out bargains amid inflation and the devastating impacts of the pandemic. It also recently added a private label skincare line to its Believe Beauty brand with 11 new items, all at $5 or less. All consumers love a good bargain. Primed for growth.
With brands having to work harder than ever to maintain attention, loyalty and consumer spend, powering authenticity with imagination – have driven impressive commercial results through dynamic retail design. So, what can we expect in 2025 and how can Checkland Kindleysides help retailers?
Stores that combine e-commerce efficiency with physical engagement such as AR-assisted shopping or experiential pop-ups will thrive. Monitor emerging platforms to stay ahead of shifts in consumer behaviour. Engage in meaningful dialogues with consumers to foster loyalty and trust.
The vaping industry has seen a lot of growth over the years, driven by evolving consumer preferences, regulatory changes, and advancements in technology. By tapping into these trends, brands can better cater to consumer demands and position themselves for success.
Since launching in January 2020, Viv for your V has steadily built its direct-to-consumer (DTC) and e-commerce presence via retailers like Amazon and TikTok Shop. Katie Diasti: While I was shopping for my own period products, I felt that none of the sterile products in the aisle spoke to me as a consumer.
According to Klaviyo’s 2024 SMS Consumer Trends Report , the results were eye-opening: 65 per cent of consumers said they purchased something they had planned to buy “in the near future” or “in a few months” because of an SMS. 35 per cent of consumers find receiving messages via SMS and email helpful.
Indeed, many retailers will happily say goodbye to 2024, a period when high inflation and interest rates remained persistent and an ongoing cost-of-living crisis crushed consumer sentiment to its lowest in 45 years, all of which resulted in anaemic national year-on-year retail sales growth. So as the going got tough, what did retailers learn?
In an industry where customer service and emotional engagement is more critical than ever before, this collaboration between human workers and machines is key to maintaining a productive and enjoyable shopping environment, for both staff and customers.
Because on one hand, consumers spent record amounts during cyber weekend last year, leading to large year-on-year growth for retail in November. Through interviews with retail leaders, we’ve continually heard that many brands participate in these sales reluctantly, acknowledging they train consumers to shop early and demand big discounts.
The result: less time spent on manual back-of-office tasks, improved operational efficiencies and customer service, and staff can now spend more time engaging directly with customers on the shop floor. Its namesake-branded shops are consumer-fronting with around 8000 SKUs.
Regarding marketing and selling products to consumers, product imagery is unquestionably one of the most important selling points. E-commerce Has Raised Consumer Expectations The surge in e-commerce in recent years has profoundly altered how consumers discover , shortlist and buy products.
Retailers and brands need to evolve their channel-mix for consumerengagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.
Conventional lines of association – religious institutions, civic groups, and neighbourhood gatherings – have disappeared. Particularly among Millennials and Gen Z, modern consumers seek experiences, relationships and community, along with products and services. Companies as models for belonging The change is striking.
To enhance customer engagement, Oh!some some has implemented a cross-border online and offline membership system, allowing consumers to earn and redeem points across different countries. some identified Malaysia as its next key market, driven by the countrys young consumer base and thriving retail environment. In December, Oh!some
Five years after launching into the market with its hero product, a true-blue fitted t-shirt, the brand now operates 9 brick-and-mortar stores, alongside thriving direct-to-consumer and wholesale operations. Were also working on expanding into a womens line which were very excited about.
While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.
Artificial intelligence (AI) is ushering in an exciting new era for retail marketing and customer engagement, according to Jake Cohen, VP and head of Shopify at Klaviyo. He cites a brand launching a new product line as an example. Everyone’s talking about AI and what it can do; no one’s seen it work yet.
“When Lisa shares her affection for Labubu on social media, it resonates emotionally with her followers,” Pop Mart’s international public relations manager Leilei Liu told Inside Retail about why the singer’s posts have such a big impact on consumer behaviour. Emerging markets Global expansion is now a major growth driver for the business.
Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.
By the end of the year, the number of emails being sent to consumers is expected to increase to 320 billion, according to data from Statista. Make sure companies are aware not only of technical issues but legal issues as well, according to Anurag Kadyan, vice president, direct to consumer and e-commerce, at S’well, reusable bottle company. “E-mail
As consumers move seamlessly between online, mobile, and physical store channels, retailers must keep pace through an omnichannel strategyone that unifies every customer touchpoint into a cohesive, frictionless journey. By fostering agility and an openness to experimentation, brands can stay one step ahead of consumer expectations.
According to data provided by Adobe Analytics, online Black Friday shopping in the US hit new heights in 2024, with consumers spending a record US$10.8 To put these numbers into perspective, that is more than double what US consumers spent online on Black Friday 2017, which drove US$5.03 billion online on Friday, up 10.2
Online marketplace Redbubble says its sales fell by 16 per cent in the third quarter, despite a high level of returning customers who first engaged with the brand during Covid lockdowns. Last year, the business hit $144 million in profit, up by 118 per cent, reflecting its strong consumer demand over the holiday period. million. “We
Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it.
Social platforms such as TikTok , Line, WhatsApp, Facebook and Instagram are popular within the APAC region. Southeast Asia has one of the world’s highest rates of social media engagement, with 90 per cent internet users having signed up with platforms such as Facebook, Instagram, TikTok, WhatsApp, Line, and Zalo. A refresher.
Innovations such as contactless cards, mobile wallets, blockchain, and real-time payments are transforming transaction methods for consumers and companies. These services’ adaptability and convenience foster consumer loyalty and render traditional payment methods, such as cheques and bank transfers, progressively obsolete.
In the era of direct-to-consumer, social commerce, performance marketing and marketplace plays, you’d be forgiven for thinking that apps belong in 2011. However, according to Accenture’s 9th wave of Covid consumer research, two in three consumers continue to use brand apps for ordering.
It is the beginning of a great journey and a stronger focus on PR and marketing for the first time in Australia, and will allow us to reach a broad new audience while engaging existing clientele, with the exciting new offerings and wide range available. How does Desigual plan to engage with the community and build a loyal customer base?
This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.
Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.
EW: The main challenge, especially working in direct-to-consumer and startup is always how to continue to focus on the long-term planning aspect, without getting distracted by driving short-term gains. IR : What advice would you give someone who wants to get into your line of work?
No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. That’s where creators and influencers can act as micro ambassadors of the brand and bridge the gap with consumers.”. Community and collaboration are the keys to success.
The brand includes a line of products retailed both direct-to-consumer (DTC) and through its retail partners – a natural progression in Eucalyptus’s purpose to build a better future for healthcare by improving outdated and inefficient systems entrenched within the healthcare system.
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