Inside Retail

JULY 20, 2023

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

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Consumer Strategy Target Market Shopping 246

Inside Retail

JUNE 27, 2023

After pushing Australian businesses to consider environmental and social issues for over a decade with no apparent results, consumers now find it difficult to believe brands’ claims that they’re going green, according to a recent report by strategy firm Possible. It really is a creativity challenge, rather than a cost challenge.”

Consumer 246

Consumer Marketing Concept Engagement 246

Inside Retail

JULY 25, 2024

According to Klaviyo’s 2024 SMS Consumer Trends Report , the results were eye-opening: 65 per cent of consumers said they purchased something they had planned to buy “in the near future” or “in a few months” because of an SMS. 35 per cent of consumers find receiving messages via SMS and email helpful.

Engagement 147

Engagement Flow Consumer Marketing 147

Inside Retail

AUGUST 28, 2023

Figures from the study show that more than three in five consumers feel that cashbacks are more persuasive than rewards points in encouraging them to spend, from making impulse purchases to trying out new products and opting for higher-quality items. For more information about Cashrewards, visit A Dollar Saved is a Dollar Earned.

Engagement 130

Engagement Promotion Consumer Marketing 130

Inside Retail

SEPTEMBER 2, 2024

Here, Ludovic Dellazzeri, managing director of Ghd Australia , discusses the secret to customer satisfaction and whether or not the brand plans to establish a direct-to-consumer bricks-and-mortar offering in pursuit of delivering an impeccable customer journey. Our investments have been incrementally multiplied each year.

Engagement 278

Engagement Consumer Balance Concept 278

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. We are now well past the time when consumers went to a single place to source information about a product they were thinking about buying.

Advertising 162

Advertising Consumer Curate Social Media 162

Inside Retail

FEBRUARY 21, 2024

Consumers shopping in physical stores are seeking a more personalised and relevant engagement with retailers today, based on their needs and desires – they want more than conversations with sales associates merely trying to sell them something. Store associates are lucky if they can engage beyond ‘How can I help you?’

Engagement 130

Engagement Layout Shopping Perspective 130

Inside Retail

SEPTEMBER 4, 2022

This global behavioural evolution – which has its roots in the accelerated e-commerce phenomenon consumers underwent during the pandemic – is particularly marked in Australia, where shoppers tend to be big fans of loyalty programs. . We can run multiple creative solutions for brands and retailers to engage with the user base.”.

Engagement 147

Engagement Customer Retention Perspective Tailored 147

Retail Focus

FEBRUARY 15, 2024

Understanding the psychology behind consumer behaviour is crucial for businesses and marketers aiming to tailor their strategies effectively. For students, grappling with academic demands often leads to unique consumer patterns, especially when seeking services that align with their educational needs. Social Influence.

Consumer 130

Consumer Social Media Tailored Strategy 130

Inside Retail

OCTOBER 20, 2024

Another way Ulta Beauty uses technology to enhance the customer experience is by investing in educational video content from beauty brands to enhance the store associate’s ability to educate the consumer about a product. Double down on the thing that makes it [the in-store shopping experience] special,” Renslow stated.

Consumer 130

Consumer Accessories Accessories Engagement 130

Inside Retail

MARCH 1, 2023

A major ‘greenwashing’ internet sweep by the Australian Competition and Consumer Commission (ACCC) has exposed a significant proportion of businesses making “concerning” environmental claims. ACCC deputy chair, Catriona Lowe, said consumers are now making purchasing decisions on environmental grounds. .

Consumer 242

Consumer Form Engagement Other 242

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. And the reason is simple: this preference data comes directly from the consumer so there are no intermediaries – no guesswork. As the cookie crumbles.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

DECEMBER 12, 2021

People are spending more time on social media in general, but they are spending less time engaging with others content. The number of Australian consumers who made purchases through social media in 2020 was 5.3 Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Bite-sized content.

Social Media 298

Social Media Marketing Engagement Form 298

Inside Retail

DECEMBER 14, 2023

Collecting customer information – Know Your Customer – has been a leading trend in recent years. A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. However in the post-cookie, pro-privacy era, this is becoming increasingly complex.

Engagement 130

Engagement Line Pattern Balance 130

Inside Retail

MARCH 30, 2022

The retailer was found to have breached the Australian Consumer Law in its pre-purchase dealings with Yong Li and Zhe Wang who bought the 7-Eleven Heathmont store in 2015. As a result, he also rejected an allegation that the franchisor had engaged in unconscionable conduct. 7-Eleven was contacted for comment.

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Form Engagement Consumer 299

Inside Retail

FEBRUARY 8, 2023

With the return to bricks-and-mortar shopping, retailers are seeking new ways to connect with consumers in a personalised and tailored way. Enter digital signage and kiosks, which are transforming the in-store experience and helping retailers deliver a customer experience that matches consumers’ online shopping expectations.

Engagement 233

Engagement Display Customer Engagement Tailored 233

Inside Retail

FEBRUARY 26, 2024

Amid a global cost of living crisis, consumers are increasingly turning to innovative solutions to manage their budgets and stretch their dollars further. Stocard (a Klarna Group Company) centralises all of a consumer’s loyalty cards in a single mobile application for 5.3

Consumer 130

Consumer Promotion Shopping Engagement 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. And consumers can feel it. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

OCTOBER 26, 2023

Our survey reflected that consumers are drawn to physical stores for the tactile experience – with 56 per cent of consumers visiting stores to view products in real life and 46 per cent of consumers visiting stores to compare similar products within a tangible retail setting. “And And this appeal will last.

Shopping 246

Shopping Engagement Consumer Gifts 246

Theatro

NOVEMBER 19, 2024

Theatro GEN iusAI is designed to empower frontline workers by providing them with real-time access to essential information that they need in order to do their job well. In-Ear Delivery of Information: Allows associates to remain fully engaged with customers while discreetly receiving necessary details.

Engagement 86

Engagement Flow Customer Engagement Balance 86

Retail Focus

JUNE 29, 2023

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider. The digital displays feature animated content to support in-store campaigns and new product launches and complement traditional POS promotional assets.

Consumer 130

Consumer Shopping Social Media Engagement 130

Inside Retail

OCTOBER 19, 2021

Litmus Retail Group has partnered with Myer on a physical showroom concept that will enable the department store to display big and bulky products, such as treadmills, e-scooters and stand-up desks, and track how consumers are engaging with them to inform future buying decisions.

Department Stores 242

Department Stores Concept Engagement Display 242

Inside Retail

NOVEMBER 8, 2021

A growing reliance on high-quality first-party data will create huge opportunities in technical and creative innovation and will help publishers and advertisers provide more relevant and engaging advertising content. Change brings new opportunities. The digital advertising industry is defined by change.

Planning 263

Planning Advertising Engagement Strategy 263

Inside Retail

AUGUST 24, 2023

We also want our customers to feel like they’re a part of our family and really engage with the Australian-made nature of our brand. What needs to change, either in the industry or with consumers, to ensure local manufacturers can thrive? IR: There was a lot of talk about supporting local businesses during Covid-19 restrictions.

Fashion 130

Fashion Concept Pattern Curate 130

Inside Retail

NOVEMBER 23, 2023

In a strategic move to redefine the retail landscape and foster community engagement, Singapore Land Group (SingLand) has embarked on a journey to transform West Mall, situated in the heart of Bukit Batok Central in Singapore. With the conversion, the plaza will be able to play host to a wider range of community engagement activities.

Shopping 130

Shopping Consumer Engagement Curate 130

Inside Retail

SEPTEMBER 20, 2023

Their customers aren’t engaging with the brand as much – but without the experimentation process, you might not know for six, nine or 12 months why it didn’t work, because you’re just guessing. In the past, he says, a company might have been super creative in designing a site but missed the mark in sales performance.

Engagement 264

Engagement Flow Marketing Display 264

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. billion, in 2023.

Consumer Electronics 264

Consumer Electronics Strategy Management Consumer 264

Inside Retail

MARCH 21, 2024

This year, while consumers are still struggling to adapt to higher prices for staple goods and services, they are still spending on discretionary items creating a retail market where brands compete fiercely for their share of the consumer’s paycheque.

Consumer 130

Consumer Tailored Management Shopping 130

Inside Retail

JUNE 13, 2024

In a supermarket in southern China, live fish swim around in a glass tank bearing a QR code for customers to scan for information about where the fish is from and details of provenance and sustainability in its farming or capture. In China, he said, retailers want their customers to engage with them digitally.

Promotion 260

Promotion Engagement Shopping Customer Engagement 260

Inside Retail

JULY 15, 2021

By the end of the year, the number of emails being sent to consumers is expected to increase to 320 billion, according to data from Statista. Make sure companies are aware not only of technical issues but legal issues as well, according to Anurag Kadyan, vice president, direct to consumer and e-commerce, at S’well, reusable bottle company. “E-mail

Marketing 246

Marketing Line Perspective Engagement 246

Inside Retail

JUNE 9, 2021

Flypay is designed to help customers check out faster online, by not having to enter payment, loyalty and delivery information separately, while collecting loyalty points at the same time. Covid increased the pace of consumer behaviour change. The big benefit of investment in payments technology for consumers is convenience.

Gifts 258

Gifts Shopping Consumer Management 258

Inside Retail

MAY 7, 2023

In a world where customers are bombarded with information as brands try to get more exposure, data silos continue to stand in the way of good customer experiences, according to Emarsys’ APAC VP of Revenue, Kristyn Wallace. Then you’ve lost an opportunity to sell something else or just create a really engaged customer.”

Engagement 246

Engagement Space Retail Space Strategy 246

Inside Retail

MAY 23, 2022

Consumer engagement by specific channels will ebb and flow, but retail will always be omnichannel. And 72 per cent of consumers expect to resume significant interactions with physical stores after the pandemic subsides, compared with just 60 per cent who regularly shopped physically pre-pandemic. Omnichannel persistence.

Engagement 182

Engagement Consumer Curate Social Media 182

Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Organisations that have thrived in the past decade are those that have understood their consumers and pre-empted the trends.

Social Media 264

Social Media Advertising Consumer Food & Beverages 264

Inside Retail

JULY 18, 2024

Four in five Australian consumers are cutting down on something to save money as the cost of living crisis bites – and more than half of consumers in the country are looking for the best value when they shop. Customer loyalty is increasingly fragile Consumers are also less loyal than ever before, the research shows.

Customer Retention 264

Customer Retention Consumer Shopping Advertising 264

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230