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Accessoriesare no longer taking a backseat in the fashion industry with the rise of “jewellery wardrobes”. Consumers are looking to build a personalised multi-brand jewellery collection that represents their personality, style and in some cases, values.
Pandora is on a quest to be the world’s most desirable jewellery brand, not just the largest, but what’s fashion got to do with it? And its newest collection, Essence, debuted at the sold-out closing night runway at Australian Fashion Week (AFW), alongside on-site activations including a personalisation station.
The intersection of technology and sustainability is redefining the fashion landscape in Asia, and one of the leaders of this movement is Smthgood, a marketplace with a mission. Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands.
Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall. We’ve already seen promising results,” Child told Inside Retail.
Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It
The annual Melbourne Fashion Week (MFW), hosted by The City Of Melbourne, is back and celebrating its 30th anniversary. “It It is quite the milestone, it does mean we’ve officially taken the designer crown of being the longest-running consumerfashion event in Australia,” Matthew Flinn, MFW senior manager, told Inside Retail.
Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.
The term “circular fashion” serves as both a challenge to the fashion industry’s traditional model of take-make-waste and a solution to its environmental impact. But while luxury fashion houses are well-versed in repairs, discussions around circular fashion for premium brands are often limited to rental and resale marketplaces.
Industry-wide, there appears to be positive sentiment and intentions among Australian consumers and businesses towards embracing a circular economy, purchasing second-hand clothing, and minimising textile waste. With this backdrop, Ebay, supported by the Australian Fashion Council, has introduced the Circular Fashion Fund.
Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Then complement fashion items with accessories, dance moves, music tracks and special effects to create different performances on the Loooptopia catwalk. Fashion for the future.
Australian consumers are becoming more conscious of the social, environmental, and economic implications of their purchasing choices. A recent report by Baptist World Aid, based on responses from over 2000 Australians surveyed by research firm McCrindle in September, revealed an increased awareness of the impact of consumer choices.
Silk Laundry was founded by Katie Kolodinski in 2015 and has earned a reputation in the fashion industry for its considered approach to design. Kolodinski’s personal ethos of sustainability is a thread that seamlessly runs throughout the fashion brand, from fabric sourcing to the design and construction of Silk Laundry’s garments. “I
Nikita Sernack, the Australian designer behind cult evening brand Nookie, recently debuted her new fashion brand, Rumer, at Afterpay Australian Fashion Week earlier this month to a full house of industry professionals. Inside Retail: How did your career in fashion start out? IR: How have consumer demands changed since then?
Australia’s small marketplace and the continued decline in onshore manufacturing are among the biggest barriers facing local fledgling designers, according to Melbourne Fashion Hub founder Julia Browne. Browne is an advocate and supporter of emerging and independent fashion designers. Access and equity.
Tommy Hilfiger might be one of the most iconic fashion brands in the world, but launching a range for people with disabilities was still a challenge, according to a senior executive who shared the brand’s journey at a recent NRF event. The post Here’s the story behind Tommy Hilfiger’s adaptive fashion range appeared first on Inside Retail.
Lockdowns with little advance notice, panic buying, supply chain disruptions, hastily made changes to health and safety regulations, and extreme swings in consumer needs and expectations. How did they fare and how have consumers changed due to their pandemic experience? Consumers unevenly impacted. Adaptability tested.
Fast fashion has normalised using garments for short periods of time, and throwing them away when trends change, driving an unsustainable pattern of overproduction and overconsumption. It envisions that fast fashion will be out of fashion, and that economically profitable re-use and repair services will be widely available.
Melbourne-based e-commerce platform Airrobe launched three years ago with the mission to bring the circular economy into mainstream fashion. Inside Retail : Can you tell me about what Airrobe offers consumers? I really think we’re solving a consumer problem that people didn’t even know they had.
Original research of 1,000 UK consumers reveals, after more than two years of the cost-of-living crisis negatively impacting disposable income, 64% of consumers are buying fewer fashion, apparel and lifestyle products.
Recent research has revealed that luxury Australia retailers aren’t doing enough to capture the attention of, and drive consumer spending by, migrants of Asian background and heritage. In order to do so effectively, she stressed the importance of understanding the various factors and intricacies that inform their consumer behaviour.
Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.
In a discussion with Sheena Butler-Young, senior correspondent for Business of Fashion , Ross recalled the origin story of her brand and how it stemmed from a personal need of hers. It is this deep understanding of how consumers want to be marketed to and the power of storytelling that Ross has achieved success.
In a warehouse on the outskirts of Barcelona, women stand at conveyor belts, manually sorting T-shirts, jeans and dresses from large bales of used clothing – a small step towards tackling Europe’s towering problem of discarded fashion. It did not respond to a request for comment on the suggestion it needed to do more.
Retail veteran David Briskin has enjoyed a long, successful career in Australian fashion, from founding accessories brand Mimco to being at the helm of Sass & Bide for several years and chairing the Melbourne Fashion Festival. Then you’ve got the other aspect, which is Thread Together’s employee engagement programs.
The ‘secret sauce’ for Sheet Society is bringing the look, feel and shopping experience of clothes fashion to manchester and bedding. We saw a gap in the market for bedding that was an extension of your personal style, just like fashion. But founder Hayley Worley knows it will take real work to maintain the gains.
Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences.
Suiting was once reserved for men’s formal attire and workwear but now the fashion industry is following consumer trends and doubling down on business casual. This corporate aesthetic that is bleeding into consumers’ everyday wear signals more than just a style fad.
As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to Euromonitor research, Chinese consumer spending on luxury goods is projected to reach a staggering $88 billion by 2028.
This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers.
Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business. Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.
It is the beginning of a great journey and a stronger focus on PR and marketing for the first time in Australia, and will allow us to reach a broad new audience while engaging existing clientele, with the exciting new offerings and wide range available. How does Desigual plan to engage with the community and build a loyal customer base?
PayPal Australia will continue to support the Melbourne Fashion Festival through 2027 after extending its sponsorship for the event. Meanwhile, PayPal senior director of consumerengagement Shane Capron said that the fintech company supports over 150,000 fashion businesses in Australia through its payment services.
From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. Venetia Fryzer, an Edited retail analyst, noted that bridal accessories have gained popularity in the US market, as lower-ticket items that can be worn from engagement through to honeymoon.
Last week, the retail industry was buzzing with the news that Victoria’s Secret’s fashion show is coming back. First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. What do retail experts think about the fashion show revival?
In fashion, where the majority of brands design up to only a size 16, the plus-size market (women who wear size 18-plus) is often neglected, leaving limited options for millions of women. Studies from the US and UK show that the plus-size fashion market is growing faster than the overall women’s fashion market.
] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. While luxury fashion brands have embraced Twitch, Manuel said omnichannel retailers are also likely to do well. Digital natives.
Collaborating with brands at the forefront of fashion, innovation and craftsmanship like, Japanese clothing label Needles is how Reebok aims to return to its former place as the world’s number one sports brand – an accolade it took from Nike and its former owner Adidas in the 80’s through collaboration.
On July 1 Australian women’s apparel retailer Witchery unveiled its rebrand – only for consumers to learn that it had reduced its plus-size offering from a size 20 to a size 18. I feel that Witchery needs to own the misstep and commit to more active engagement with their customer base moving forward,” said Van De Ven.
Innovative, tech-driven e-commerce strategies can help optimise retail business models, and businesses that engage staff in this pursuit are best placed to improve theenhanced customer experience and simultaneously encourage talent retention. One of the biggest challenges facing the fashion industry today is fast fashion.
Here, Ludovic Dellazzeri, managing director of Ghd Australia , discusses the secret to customer satisfaction and whether or not the brand plans to establish a direct-to-consumer bricks-and-mortar offering in pursuit of delivering an impeccable customer journey. Our investments have been incrementally multiplied each year.
The Australian fashion label delivers a unique in-store retail experience. We go direct to consumer because we would rather give our customers a really high-quality product, and if that means that there’s less margin in there, we don’t mind. If the Apple store was a womenswear boutique, it would be Henne.
Consequently, these innovations are transforming the retail scene and deeply impacting how consumers behave. From personalized shopping experiences to seamless omnichannel services, digital tools are setting new expectations among consumers. Integrating technology throughout operations—from design to sales—is now more common.
During Afterpay Australian Fashion Week this year, prominent fashion designer Daniel Avakian’s Resort 2023 runway show was a stroke of genius. The stunning couture collection entwined with cult fiction sent a strong message to the industry: The future of fashion is physical and digital.
The Australian Competition & Consumer Commission (ACCC) has provided an update on its ongoing scrutiny of misleading influencer endorsements. The ACCC reviewed 118 influencers on Instagram, TikTok, Snapchat, YouTube, Facebook, and Twitch after they were tipped off by consumers.
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