Consumer Engagement Fashion 
Inside Retail
MARCH 26, 2025
Strategic shifts G-Star appears intent on crafting a seamless and thoughtful reintroduction to Australian consumers. By 2023, G-Star had already begun re-engaging with the market, though it wasnt until this year that the communications campaign officially went live. The companys relaunch strategy is a studied one.
Inside Retail
FEBRUARY 2, 2025
We Wear Australian, an initiative created by Showroom X, is activating at New York Fashion Week with an immersive retail activation on 7 February. We Wear Australians first international showroom is designed to not only expose Australian brands to consumers abroad but also international retail and wholesale accounts.
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Inside Retail
JANUARY 13, 2025
In a discussion with Sheena Butler-Young, senior correspondent for Business of Fashion , Ross recalled the origin story of her brand and how it stemmed from a personal need of hers. It is this deep understanding of how consumers want to be marketed to and the power of storytelling that Ross has achieved success.
Inside Retail
NOVEMBER 25, 2024
This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers.
Inside Retail
OCTOBER 30, 2024
In fashion, where the majority of brands design up to only a size 16, the plus-size market (women who wear size 18-plus) is often neglected, leaving limited options for millions of women. Studies from the US and UK show that the plus-size fashion market is growing faster than the overall women’s fashion market.
Inside Retail
NOVEMBER 4, 2024
Myer and Apparel Brands have highly complementary store footprints and customers who will benefit from an expanded omnichannel ecosystem that enables them to engage with the Group’s loved brands when and how they want,” said Wirth in a statement. Hats off to Myer.”
Retail Focus
OCTOBER 30, 2024
Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. In a world where consumers value authenticity, it’s important for brands to reflect the cultural heritage of a location to avoid appearing detached or overly globalised.
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