Retail Focus

NOVEMBER 26, 2024

Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. This paradox signals a growing trend: influencers can both entice and deter consumers. “In A decline in engagement, reputation, and inauthenticity, even towards future campaigns.

Engagement 246

Engagement Consumer Promotion Perspective 246

Inside Retail

JULY 20, 2023

For medium-to-large retailers, it’s mission-critical to understand the dynamics between consumers and the brands they love. It’s only when retailers can successfully align their value propositions with the desires and preferences of their core consumer base that they can forge deeper connections with customers and foster true brand loyalty.

Consumer 246

Consumer Strategy Target Market Shopping 246

Inside Retail

JULY 11, 2023

In this year’s global edition of the Omnichannel Leadership Report from NewStore – a retail survey that audits around 275 brands across several key international markets – Australia has emerged as a frontrunner in providing consumers with outstanding omnichannel experiences.

Consumer 227

Consumer Perspective Location Marketing 227

Inside Retail

JUNE 27, 2023

After pushing Australian businesses to consider environmental and social issues for over a decade with no apparent results, consumers now find it difficult to believe brands’ claims that they’re going green, according to a recent report by strategy firm Possible. It really is a creativity challenge, rather than a cost challenge.”

Consumer 246

Consumer Marketing Concept Engagement 246

Retail Focus

AUGUST 6, 2024

Original research of 1,000 UK consumers reveals, after more than two years of the cost-of-living crisis negatively impacting disposable income, 64% of consumers are buying fewer fashion, apparel and lifestyle products.

Fashion 147

Fashion Consumer Social Media Engagement 147

Inside Retail

SEPTEMBER 2, 2024

Here, Ludovic Dellazzeri, managing director of Ghd Australia , discusses the secret to customer satisfaction and whether or not the brand plans to establish a direct-to-consumer bricks-and-mortar offering in pursuit of delivering an impeccable customer journey. Our investments have been incrementally multiplied each year.

Engagement 278

Engagement Consumer Balance Concept 278

Inside Retail

JULY 29, 2024

These innovations make it easier for consumers to purchase what they need, when they need it, enhancing the overall shopping experience. Giving as the new gifting Social good is at the forefront of consumers’ minds. AI-driven personalisation and creativity AI has become more than a buzzword, it’s a practice that’s here to stay.

Strategy 278

Strategy Advertising Gifts Engagement 278

Inside Retail

OCTOBER 20, 2024

Another way Ulta Beauty uses technology to enhance the customer experience is by investing in educational video content from beauty brands to enhance the store associate’s ability to educate the consumer about a product. Double down on the thing that makes it [the in-store shopping experience] special,” Renslow stated.

Consumer 130

Consumer Accessories Accessories Engagement 130

Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

Unity 260

Unity Engagement Social Media Apparel 260

Inside Retail

NOVEMBER 25, 2024

This seamless, integrated customer experience has redefined Australian consumers’ expectations, making it harder for traditional retailers to compete with their slower and more costly fulfilment methods. Shein: Dominating the fast-fashion market Shein has become a major player in Australian fashion, particularly among younger consumers.

Fashion 246

Fashion Customer Engagement Strategy Consumer 246

Inside Retail

JULY 14, 2024

About 46 per cent of Australian shoppers in a survey by Monash Business School’s Australian Consumer and Retail Studies (ACRS) said sustainability is a significant factor when making a retail purchase. Of 1002 respondents, 30 per cent said they frequently look for sustainable products while only 12 per cent do not.

Engagement 264

Engagement Consumer Strategy Shopping 264

Inside Retail

JULY 23, 2024

The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

Social Media 288

Social Media Tailored Engagement Contrast 288

Inside Retail

APRIL 25, 2024

Asic said the credit arrangements are not suitable for consumers in the target market as they are inconsistent with their financial situation, putting them at risk of financial hardship. Coral Coast targeted First Nations consumers who received Centrelink payments.

Target Market 297

Target Market Location Consumer Engagement 297

Inside Retail

JANUARY 12, 2023

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. Some platforms have shopping tabs where consumers can browse, save, and buy products – in effect creating their own catalogues and shopping lists. And for consumers: Discovery of new products and services.

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

OCTOBER 9, 2024

EW: The main challenge, especially working in direct-to-consumer and startup is always how to continue to focus on the long-term planning aspect, without getting distracted by driving short-term gains. The post Meet the head of marketing behind Swaggle’s most engaging campaigns appeared first on Inside Retail Australia.

Engagement 130

Engagement Marketing Advertising Line 130

Retail Focus

APRIL 23, 2024

The 2024 Visual Merchandising and Display Show, hosted on April 16-17 at the Business Design Centre in London, provided a comprehensive look at the future of engaging retail spaces through innovative design and display. A key feature of the event was the comprehensive seminar and workshop schedule, within the newly introduced POPAI Zone.

Display 263

Display Visual Merchandising Merchandising Retail Space 263

Inside Retail

JANUARY 15, 2024

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. It has to be authentic, you can’t try to control it, and let them [Gen Z consumers] express themselves.”

Social Media 246

Social Media Engagement Consumer Artistic 246

Inside Retail

APRIL 29, 2024

Inside Retail spoke to Tim Page, New Balance’s Pacific retail manager, to discuss how the latest Chadstone concept store is creating the next generation of immersive and engaging shopping experiences. New Balance sits at the intersection of sports and cultural heritage and its new UCC concept stores aim to reflect that.

Balance 264

Balance Concept Fashion Engagement 264

Inside Retail

APRIL 10, 2024

Twilio’s research showed that 86 per cent of businesses claim they provide ‘good’ or ‘excellent’ customer engagement but only 54 per cent of consumers agree. This compares to Singapore’s 27 per cent and Malaysia’s 15 per cent.

Customer Engagement 283

Customer Engagement Balance Consumer Engagement 283

Retail Focus

DECEMBER 10, 2021

Go-getting campaigns from the likes of Tesco have been answered by consumers embracing the festive spirit and showing not only rising confidence but also greater spending intent. The majority of this cash is still in the bank, with many consumers looking to splurge during the holiday season.”. . Seasonal spirits are running high.

Consumer 311

Consumer Engagement Flow Tailored 311

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

DECEMBER 5, 2024

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244

Marketing Design Apparel Consumer 244

Inside Retail

MARCH 4, 2024

Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business. Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Inside Retail

SEPTEMBER 1, 2024

A shift in consumer habits has been blamed for the brand’s difficulties. In a statement, Cook said, “We’ve been actively exploring multiple options, including shutting down the Australian operations and engaging in discussions with potential international partners.

Engagement 299

Engagement Marketing Consumer Planning 299

Inside Retail

MARCH 1, 2023

A major ‘greenwashing’ internet sweep by the Australian Competition and Consumer Commission (ACCC) has exposed a significant proportion of businesses making “concerning” environmental claims. ACCC deputy chair, Catriona Lowe, said consumers are now making purchasing decisions on environmental grounds. .

Consumer 242

Consumer Form Engagement Other 242

Inside Retail

APRIL 10, 2024

Cost-of-living has gone from crunch to crisis and with this new economic reality has come new consumer behaviours. By identifying new trends in how consumers are making purchase decisions around promotional discounts and impulse purchases, retailers can meet the consumer where their budget is and potentially bend it.

Consumer 246

Consumer Promotion Strategy Shopping 246

Inside Retail

FEBRUARY 19, 2024

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290

Marketing Engagement Strategy Social Media 290

Inside Retail

DECEMBER 12, 2021

People are spending more time on social media in general, but they are spending less time engaging with others content. The number of Australian consumers who made purchases through social media in 2020 was 5.3 Let’s take a deep dive into how social media will transform the marketing practices in the year ahead. Bite-sized content.

Social Media 298

Social Media Marketing Engagement Form 298

Inside Retail

JULY 23, 2024

The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite social media channels as their preferred means of product discovery.

Social Media 246

Social Media Tailored Engagement Contrast 246

Inside Retail

NOVEMBER 26, 2023

The Australian Competition and Consumer Commission (ACCC) in its latest report for the Digital Platform Services Inquiry raised concerns that expansion of these platforms has increased the risk of them engaging in harmful behaviour, such as invasive data collection and practices that lock in customers and limit their choices.

Expansion 246

Expansion Consumer Engagement Marketing 246

Retail Focus

OCTOBER 30, 2024

Their ability to create highly curated experiences that are tailored to regional tastes, cultural preferences, and local consumers is made possible by this approach. In a world where consumers value authenticity, it’s important for brands to reflect the cultural heritage of a location to avoid appearing detached or overly globalised.

Strategy 246

Strategy Artistic Tailored Art 246

Inside Retail

OCTOBER 18, 2023

With the new flagship, the brand said it targets the luxury consumer market and design-minded customers. The new space further grounds Gaggenau as an industry leader within the Sydney community, engaging architects, designers, enthusiasts and distinguished identities alike,” said Andrew Jones, CEO of Australia and New Zealand for Gaggenau.

Expansion 299

Expansion Art Engagement Space 299

Inside Retail

APRIL 2, 2024

Suiting was once reserved for men’s formal attire and workwear but now the fashion industry is following consumer trends and doubling down on business casual. This corporate aesthetic that is bleeding into consumers’ everyday wear signals more than just a style fad.

Fashion 240

Fashion Consumer Reimagine Tailored 240

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. The channel’s reach and popularity have extended to all corners of the world, including in Australia, where more brands and consumers are going mobile to not only communicate but shop.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

DECEMBER 7, 2023

The Australian Competition & Consumer Commission (ACCC) has provided an update on its ongoing scrutiny of misleading influencer endorsements. The ACCC reviewed 118 influencers on Instagram, TikTok, Snapchat, YouTube, Facebook, and Twitch after they were tipped off by consumers.

Advertising 245

Advertising Social Media Consumer Engagement 245