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Driving demand with data: a recovery roadmap for retailers

Inside Retail

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. This will help avoid negative retargeting experiences, such as repetition or obtrusiveness, which can discourage consumers. .

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Loyalty card wallet app Stocard drawing shoppers to engage with brands

Inside Retail

This global behavioural evolution – which has its roots in the accelerated e-commerce phenomenon consumers underwent during the pandemic – is particularly marked in Australia, where shoppers tend to be big fans of loyalty programs. . Classic loyalty programs are centred around capturing data and are powered by the adaptivity of data sharing.

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Making 2023 Successful for Retailers: A Conversation Between Leaders Discussing Technology, Tips & Timing

RetailMinded

Reinforcing this are technology leaders who aim to deliver profitable solutions for merchants looking to achieve clarity to their inventory, supply, logistics and consumers – ultimately creating more dynamic, more engaging and more profitable retail experiences. Grisko reinforces this and shares another perspective to consider. “A

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Influencer-Inspired Packaging Trends 2023

CRP

Consumers have understandably grown skeptical about brands indulging in self-promotion. Back when we were all busy taking pictures of fries and cheeseburgers, she was using the platform to share her style perspectives. Throughout her journey, Arielle Charnas attributes her success to listening to what her customers want.

Gifts 52
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OPINION: International Women’s Day focus

E Delevry

I have worked with so many ambitious and creative women during my time at IPP – thanks to my varied role, which includes new business development, customer retention, relationship management, supply chain optimisation and sales management. Our workforce needs to reflect the diverse and different perspectives of a modern world.

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Preparing for EOFY sales success: 2024 omnichannel approach

Inside Retail

As the end of the financial year approaches, Australian retailers are adapting their strategies to meet the evolving expectations of modern consumers. Today, customers aren’t choosing between shopping online or in-store; 75 per cent of consumers rely on both physical and digital touchpoints throughout their buying journey.