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Key Strategies to Improve Your Retail Company’s Online Customer Journey and Increase Customer Retention

Retail Focus

If you run an online retail business, you should prioritise making improvements to your specific online customer journey. Doing so will enable you to improve consumer satisfaction, volume of sales, and long-term consumer loyalty. The first stage relates to brand awareness.

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The rise and rise of subscription boxes shows the market is ripe for growth

Inside Retail

The FMCG subscription box market in Australia has shown strong growth over the past few years, driven by increasing consumer demand for convenience and personalisation, the continued rise of e-commerce, and sustainable practices. FMCG subscription box offers encompass a variety of sectors. What’s behind the growth?

Marketing 246
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The four trends defining online retail in 2024

Inside Retail

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

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The Impact of Retail Digital Transformation on Consumer Behaviour

Retail Focus

Consequently, these innovations are transforming the retail scene and deeply impacting how consumers behave. From personalized shopping experiences to seamless omnichannel services, digital tools are setting new expectations among consumers. Operational agility is vital in the rapidly evolving retail sector.

Consumer 130
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As shoppers hunt for value, are retailers up to the task?

Inside Retail

Four in five Australian consumers are cutting down on something to save money as the cost of living crisis bites – and more than half of consumers in the country are looking for the best value when they shop. This highlights the value of knowledgeable staff and how they bolster customer experience.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Savvy retailers are updating their customer loyalty programs to increase customer satisfaction and ensure customer retention. The lure of loyalty cards remains the same since its inception: it’s more cost efficient to retain an existing customer than it is to acquire a new customer.

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“No immediate impact”: Experts weigh in on Senate Committee’s recommendations

Inside Retail

This week, the Senate Committee on Supermarket Prices made 14 recommendations for the Government to consider amending the Competition and Consumer Act 2010 to end the alleged price gouging of the major supermarkets. This will allow consumers to align and ‘buycott’ from a supermarket that promotes their values.