Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

JULY 8, 2024

The reported closure of Microsoft’s brick-and-mortar stores managed by authorised retail partners in China has raised questions about the tech giant’s strategy in the world’s second-largest economy and whether the move is counterintuitive when the market’s consumer electronics sector has seen a sign of recovery. billion, in 2023.

Consumer Electronics 264

Consumer Electronics Strategy Management Consumer 264

Inside Retail

FEBRUARY 20, 2024

Australia, like many other regions, is witnessing a significant shift in consumer behaviour, with e-commerce playing an increasingly integral role in the retail landscape. This year, leveraging artificial intelligence (AI) for personalised recommendations, targeted marketing, and tailored shopping experiences is a game-changer.

Tailored 246

Tailored Social Media Strategy Target Market 246

Retail Focus

AUGUST 25, 2024

Consequently, these innovations are transforming the retail scene and deeply impacting how consumers behave. From personalized shopping experiences to seamless omnichannel services, digital tools are setting new expectations among consumers. IoT devices offer instant inventory insights, helping prevent excess stock or shortages.

Consumer 130

Consumer Customer Retention Customer Engagement Engagement 130

Inside Retail

FEBRUARY 8, 2023

With the return to bricks-and-mortar shopping, retailers are seeking new ways to connect with consumers in a personalised and tailored way. Enter digital signage and kiosks, which are transforming the in-store experience and helping retailers deliver a customer experience that matches consumers’ online shopping expectations.

Engagement 233

Engagement Display Customer Engagement Tailored 233

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

JANUARY 12, 2023

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. Some platforms have shopping tabs where consumers can browse, save, and buy products – in effect creating their own catalogues and shopping lists. And for consumers: Discovery of new products and services.

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

MAY 27, 2021

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. Consumers say they want relevant communication, and retailers say that it is a crucially important effort.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Retail Focus

DECEMBER 12, 2024

Both brands prioritise strategic flagship locations in major cities while tailoring their formats to each market. Alan Francis Honan emphasised the importance of maintaining brand fundamentals while allowing for local adaptations, noting that starting too small in new markets could undermine consumer confidence.

Expansion 265

Expansion Retail Space Space Marketing 265

Inside Retail

DECEMBER 17, 2024

Previously, the focus has been on using customer demographics and historic purchasing data to tailor the shopping experience, with real-time recommendation engines creating highly curated product promotions. For brands, its vital to understand consumer behaviour and to leverage AI to deliver personalised experiences.

Tailored 130

Tailored Curate Shopping Engagement 130

Inside Retail

JULY 25, 2024

In today’s dynamic retail landscape, consumer expectations are evolving rapidly. Customers no longer distinguish between online and offline shopping; they demand a seamless, integrated experience across all channels. Benefits for retailers and consumers There are many advantages of omnichannel commerce.

Harmony 162

Harmony Shopping Pattern Customer Engagement 162

Retail Focus

DECEMBER 12, 2023

Importance of Christmas Windows to Consumers Enhancing the Festive Atmosphere Christmas windows transcend their role as mere promotional tools; they emerge as architects of a city or shopping district’s festive ambiance. Christmas windows, with their artful displays and thematic storytelling, serve as powerful emotional touchpoints.

Art 265

Art Display Light Artistic 265

Retail Focus

NOVEMBER 21, 2024

The vaping industry has seen a lot of growth over the years, driven by evolving consumer preferences, regulatory changes, and advancements in technology. By tapping into these trends, brands can better cater to consumer demands and position themselves for success.

Target Market 130

Target Market Customer Engagement Tailored Marketing 130

Inside Retail

FEBRUARY 16, 2022

Today, customers expect highly tailored and targeted interactions when they engage with a brand. This ensures minimal discounting and margin erosion and true tailored service delivery. Those that embrace personalisation not only deliver on customer outcomes, but also on business performance.

Tailored 130

Tailored Customer Engagement Engagement Merchandising 130

Inside Retail

FEBRUARY 27, 2024

It is getting harder to turn visitors into buyers and consumers are overwhelmed with choices. However, by embracing personalisation and optimising the timing and content of communications, retailers can have a better chance than their rivals of converting visitors across any channel into repeat customers.

Strategy 130

Strategy Customer Engagement Engagement Management 130

Inside Retail

JULY 12, 2023

This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences. It’s when customers voluntarily provide details about their preferences, interests, and needs. Zero-party data is held close to the vest by many in the industry.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

NOVEMBER 12, 2024

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. This helps manage consumer expectations as well as enhance profitability on limited stock. Using AI to analyse why consumers return goods is critical to reducing return rates.

Other 130

Other Pattern Flow Customer Engagement 130

Retail Focus

APRIL 4, 2024

In a world where consumers’ behaviours, expectations, and preferences are rapidly changing, premium and luxury brands are faced with a unique challenge – how to preserve their identity and exclusivity while adapting to the digital age (Purwar 2019).

Social Media 148

Social Media Strategy Balance Engagement 148

Inside Retail

NOVEMBER 14, 2023

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. It facilitates wider brand reach, quicker inventory turnover, and direct engagement, thereby fostering increased brand loyalty.

Fashion 130

Fashion Tailored Engagement Shopping 130

Retail Focus

MAY 3, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Light 130

Light Promotion Customer Engagement Tailored 130

Retail Focus

NOVEMBER 7, 2023

They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers. Notably, statistics underscore the importance of this transformation: 32% of consumers seek in-store experiential moments. 58% are influenced by excellent past customer service.

Engagement 148

Engagement Customer Engagement Layout Display 148

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. This presents a vast consumer base for headwear products,” he noted. Nonetheless, the region also offers significant opportunities.

Target Market 130

Target Market Social Media Fashion Tailored 130

Retail Focus

JULY 3, 2024

Through their significant influence, luxury brands can shape consumer behavior and industry standards, setting trends that can cascade down to more accessible markets. Furthermore, luxury brands have the potential to educate and engage their customers on sustainability.

Engagement 163

Engagement Consumer Balance Promotion 163

Inside Retail

MARCH 3, 2024

In the new retail economy, retailers are under pressure to optimise supply chain efficiency and provide seamless service for customers via multiple channels. Adopting this approach not only reduces environmental impact but also frees up staff time away from processing waste packaging and towards more customer engagement.

Customer Engagement 130

Customer Engagement Gifts Tailored Management 130

Inside Retail

SEPTEMBER 25, 2023

Founded in 2005, the group has successfully built a conglomerate that speaks to the heart of Indonesian consumers. Some of his key experiences revolve around utilising data-driven insights and Artificial Intelligence (AI) to create tailored shopping experiences.

Tailored 130

Tailored Strategy Engagement Accessories 130

Retail Focus

SEPTEMBER 5, 2024

Global marketing manager Rayan Cherri said retail is undergoing a rapid digital transformation, driven by evolving consumer expectations and increased competition. By analysing video footage in real time, retailers can optimise store layout, manage queues, enhance customer engagement, all whilst maintaining safety, security and privacy.”

Management 163

Management Social Media Shopping Concept 163

Inside Retail

AUGUST 1, 2023

Axel Winter, chief executive officer of Pivot Digital Pte Ltd Expanding functionality According to Winter, the OneSiam app already caters to a diverse customer base in Bangkok, including a new generation of consumers. We must recognize that the time for digital transformation has already passed.

Engagement 130

Engagement Customer Engagement Tailored Strategy 130

Inside Retail

JULY 18, 2023

In our always-connected society, consumers are all the more demanding. They expect tailored content that aligns with their lifestyle, irrespective of location, preferred device or even time – placing greater strain on today’s stores. Ultimately, creating more value and satisfaction for the consumer.

Consumer 130

Consumer Fashion Customer Engagement Shopping 130

Inside Retail

AUGUST 17, 2021

The 2021 State of Fashion report published by McKinsey showed that data captured in the past 18 months indicates fashion moved “five years forward in consumer and business adoption of digital in a matter of months”. Starting with Chanel, Farfetch aims to enhance interactions between consumers and sales associates.

Fashion 130

Fashion Customer Engagement Beauty and Health Engagement 130

Inside Retail

FEBRUARY 26, 2024

One of the key trends that defined retail in 2023 was pop-up shops and how these experiential shopping experiences have taken hold over millennial and Gen Z consumers. Pop-ups are one way Nordstrom has been trying to drive sales and draw in younger, more trend-savvy consumer groups.

Department Stores 130

Department Stores Fashion Shopping Engagement 130

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. Understanding Changing Consumer Behavior The retail industry is undoubtedly no longer what it used to be; customer shopping habits and preferences are quickly changing.

Strategy 52

Strategy Consumer Social Media Customer Engagement 52

Inside Retail

NOVEMBER 5, 2024

Robots are most effective when they handle time-consuming, mechanical tasks, freeing human workers to engage with customers and focus on higher-level responsibilities. This shift is especially important in today’s retail climate, where personalised service often dictates customer loyalty.

Balance 130

Balance Engagement Visual Merchandising Contrast 130

Inside Retail

DECEMBER 14, 2023

Even if they haven’t bought a product yet, the behaviour of other customers may indicate that they will. A tailored experience fosters a sense of being valued and understood, that a company knows the consumer and understands their needs. Recommendation engines are believed to drive up to 35 per cent of Amazon’s sales.

Engagement 130

Engagement Line Pattern Balance 130

Inside Retail

OCTOBER 7, 2024

The Australian-owned business has spent more than a decade refining and perfecting its enterprise-level digital marketing platform, Distributed Customer Engagement. The platform provides a customised offering tailored to the unique marketing requirements of a franchise operation.

Marketing 130

Marketing Management Flow Customer Engagement 130

Inside Retail

JANUARY 8, 2024

It can be traced back to the late ’90s, when, in 1997, media entrepreneur Patrick Courrielche launched an event in Los Angeles dubbed The Ritual Expo, bringing together music, fashion, and food in a single consumer experience. She believes that the key elements of a successful pop-up are authenticity and engagement.

Engagement 130

Engagement Shopping Artistic Marketing 130