Inside Retail

MARCH 10, 2025

The country has a well-established retail ecosystem with high-traffic shopping malls, premium retail spaces and a digitally engaged consumer base. “This store offers exclusive digital and online-to-offline (O2O) services, setting a new benchmark for customer engagement,” Baker said.

Retail Marketing 130

Retail Marketing Marketing Planning Expansion 130

Inside Retail

MAY 19, 2023

Wilson Sporting Goods Co recently unveiled its first retail store in California, located within the well-known Third Street Promenade shopping district in Santa Monica. The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing.

Sporting Goods 130

Sporting Goods Marketing Social Media Engagement 130

Inside Retail

JANUARY 24, 2022

E-commerce skyrocketed when the Covid-19 pandemic hit, as more consumers realised its ease and convenience. The kiosks are often used by customers who would prefer to limit chances of Covid transmission or have weighed up whether they would be faster checking out themselves. Customers come back for the conversation.

Engagement 162

Engagement Customer Engagement Sporting Goods Shopping 162

Inside Retail

FEBRUARY 23, 2025

Retail media offers the promise of highly personalised product recommendations, promotions, and content, leading to increased customer engagement and conversion rates. This will require retailers to consider a broader range of metrics that assess brand perception, customer engagement, and repeat purchase behaviour.

Advertising 130

Advertising Customer Engagement Management Sporting Goods 130