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Indeed, many retailers will happily say goodbye to 2024, a period when high inflation and interest rates remained persistent and an ongoing cost-of-living crisis crushed consumer sentiment to its lowest in 45 years, all of which resulted in anaemic national year-on-year retail sales growth. How has customer behaviour changed?
The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite socialmedia channels as their preferred means of product discovery.
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The top five digital trends Marija Milasevic from Euromonitor shared the leading consumer trends defining the industry, starting with how digital-savvy customers are demanding a more tailored experience. Growing numbers of consumers cite socialmedia channels as their preferred means of product discovery.
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Consequently, these innovations are transforming the retail scene and deeply impacting how consumers behave. From personalized shopping experiences to seamless omnichannel services, digital tools are setting new expectations among consumers. IoT devices offer instant inventory insights, helping prevent excess stock or shortages.
There are plenty of ways you can optimise your customerengagement this BFCM. Get in front of your customers (or in their pocket). SMS is just about the easiest way to reach customers, and we should know. During Black Friday, customers are bombarded with choices. Yep, you guessed it, on socialmedia.
If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. It has to be authentic, you can’t try to control it, and let them [Gen Z consumers] express themselves.”
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Our survey reflected that consumers are drawn to physical stores for the tactile experience – with 56 per cent of consumers visiting stores to view products in real life and 46 per cent of consumers visiting stores to compare similar products within a tangible retail setting. “And And this appeal will last.
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Steph Bechard, Retail SocialMedia Strategist, Crystal Media. Sessions on the agenda include: Mysteries Unveiled: Lessons in Marketing, CustomerEngagement & How to Win More Sales. How Independent Retailers are Driving Sales & Profits with SocialMedia.
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Now, by adding a larger focus on socialmedia into the mix, Rive Gauche is reaching a new audience. “We We are attracting a much younger crowd now, it used to be only the over 35 demographic, but now we are getting more traction on socialmedia, so it’s great that we are connecting to a much broader audience,” she enthused. “We
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The store will feature an in-store area for consumers to trial products, including a basketball hoop, hitting wall and on-site racquet stringing. Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. So this is great on all levels,” he stated.
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But before we dive in, let’s explore its direct impact on consumer behavior. Deepen Engagement with Interactive Elements QR codes with exclusive features or augmented reality (AR) experiences bridge the gap between the physical and digital worlds. This enhances your customer experience and makes your brand stand out.
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