Inside Retail

JANUARY 21, 2025

This shift is occurring against a backdrop of economic challenges and changing consumer behaviours, making gift cards an increasingly vital tool for both consumers and retailers. This growth reflects new consumer behaviours, with gift cards becoming an integral part of daily life for Australians. billion in 2028, up from $4.8

Gifts 130

Gifts Social Media Consumer Customer Engagement 130

Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. SMS has enabled us to quickly communicate new product launches, promotions, and any exciting events to our customers.

Marketing 278

Marketing Promotion Flow Strategy 278

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. So how can physical retail stores replicate the experience and deliver an equally personalised interface for customers?

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

NOVEMBER 12, 2024

Our research shows that 34 per cent of retail executives say supply-chain efficiencies and improvements are a top customer engagement priority. In times of supply disruption, AI can adjust pricing and promotions based on product availability and demand trends. Another strategy with AI is dynamic pricing.

Other 130

Other Flow Pattern Customer Engagement 130

Retail Focus

DECEMBER 12, 2024

With 50 acres of parks, the project aspires to build a community around four commitments: achieving zero carbon emissions, ensuring excellent connectivity, promoting sports and recreation, and creating a place where everyone can thrive. By 2029, the project is expected to deliver 3,400 homes.

Expansion 264

Expansion Retail Space Space Marketing 264

RetailMinded

SEPTEMBER 30, 2023

Welcome to the world of crafting a unique brand identity and customer engagement in retail. In this article, we will explore the art and science behind creating a retail experience that not only stands out but also forges deep connections with your customers. The USP is the magnetic force that draws consumers to your offerings.

Customer Engagement 96

Customer Engagement Engagement Tailored Color 96

Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. Last November alone, we processed around 34 million messages for ANZ retailers as they hyped up their customers in the lead-up to Black Friday. Here are just some of them.

Strategy 243

Strategy Customer Engagement Social Media Engagement 243

Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Sales trends This time of year provides a unique lens into consumer behaviour. Segmentation allows you to group customers based on shared characteristics or behaviours, such as demographics, purchase history, or geographic location.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

APRIL 29, 2021

Lacoste Japan, operator of the French premium casual brand, has collected zero-party data based on the consent of the consumer in preparation for the upcoming restrictions on the use of cookie data. Consumers were asked to choose their favourite long sleeve polo colours and vote against other colours. Campaign objectives.

Strategy 230

Strategy Hobbies Color Customer Engagement 230

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Pope believes younger consumers are more aware of the sustainability considerations of returns than older generations.

Balance 234

Balance Promotion Strategy Consumer 234

Inside Retail

JULY 27, 2023

Personalisation was initially lost in the mass market and the anonymity of online shopping, but retailers are using customer data to create highly personalised shopping experiences, from recommendations to tailored promotions. The consumer demand for a personalised experience is immense and growing.

Shopping 243

Shopping Tailored Customer Engagement Engagement 243

Inside Retail

JANUARY 5, 2023

The last few years forced many consumers to do new things from home like ordering groceries online, or attending virtual events. Many consumers also looked [for] ways to keep active from home or with lockdowns, and some will have shifted their behaviour that way longer term,” Pallant said. Cut through the noise.

Customer Engagement 244

Customer Engagement Engagement Consumer Strategy 244

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

JUNE 13, 2024

In a supermarket in southern China, live fish swim around in a glass tank bearing a QR code for customers to scan for information about where the fish is from and details of provenance and sustainability in its farming or capture. This is a truly digital environment to drive both footfall and continued engagement with customers.”

Promotion 260

Promotion Engagement Shopping Customer Engagement 260

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. And the reason is simple: this preference data comes directly from the consumer so there are no intermediaries – no guesswork. As the cookie crumbles.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

Promotion 98

Promotion Location Management Customer Engagement 98

Inside Retail

NOVEMBER 5, 2024

Robots are most effective when they handle time-consuming, mechanical tasks, freeing human workers to engage with customers and focus on higher-level responsibilities. Problems arise when retailers misuse automation, pushing robots into roles that require human empathy, emotion or intuition.

Balance 130

Balance Engagement Visual Merchandising Contrast 130

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.

Art 264

Art Display Light Curate 264

Jahabow

OCTOBER 21, 2024

Over the past few years, we’ve witnessed dramatic shifts driven by technological advancements, changing consumer behaviors, and the growing importance of sustainability. Consumers increasingly demand seamless, omnichannel shopping experiences that allow them to easily switch between online and offline platforms.

Social Media 72

Social Media Visual Merchandising Display Consumer 72

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

FEBRUARY 8, 2024

It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers. Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King.

Department Stores 264

Department Stores Planning Engagement Strategy 264

Creative Displays Now

NOVEMBER 20, 2024

Include Interactive Elements to Build a Connection Interactive elements keep customers engaged with your display and have a ripple effect on brand loyalty. Using data to power your design decisions can have a profound effect on how your target market perceives your brand and can broaden your consumer demographic.

Beauty and Health 98

Beauty and Health Display Visual Merchandising Merchandising 98

Retail Focus

JULY 3, 2024

True luxury is characterised by durability and timeless design, often incorporating practices such as recycling materials, providing repair services, and promoting the resale of second-hand luxury goods. Furthermore, luxury brands have the potential to educate and engage their customers on sustainability.

Engagement 162

Engagement Consumer Balance Promotion 162

Creative Displays Now

OCTOBER 31, 2024

The retail landscape is highly competitive, which means those in the consumer product industry are always looking for effective ways to differentiate their products from others. Well-designed retail displays can showcase products effectively and enhance the shopping experience for customers. How Do Displays Increase Sales?

Display 52

Display Visual Merchandising Color Focal Point 52

Retail Focus

SEPTEMBER 28, 2022

Austria’s second-largest telecommunication brand, Magenta Telekom, has boosted digital engagement, growing app use and interactions by 150%, thanks to a solution from MoEngage, the leading insights-led customer engagement platform.

Engagement 130

Engagement Customer Engagement Social Media Strategy 130

Retail Focus

JUNE 6, 2022

MoEngage , the insights-led customer engagement platform, today announced that it has raised USD $77M in Series E funding. Earlier our engagement approach was very traditional, but with digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital.

Management 147

Management Customer Engagement Engagement Marketing 147

Inside Retail

DECEMBER 11, 2023

Confirming the cost-of-living impact on retail spending attitudes this year, the latest Westpac Bank consumer confidence monitor shows Australians are as pessimistic currently as they were at the height of the Covid-19 pandemic and the global financial crisis of 2008. Short-term gain for long-term pain?

Engagement 147

Engagement Promotion Shopping Consumer 147

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

JUNE 1, 2023

Growing consumer expectations of free delivery and free returns are placing pressure on retailers who on one hand recognise customer demand, but on the other are trying to reduce their operating costs. Pope believes younger consumers are more aware of the sustainability considerations of returns than older generations.

Balance 130

Balance Promotion Strategy Consumer 130

Retail Focus

MAY 3, 2023

Wunderkind’s 2023 [GL1] WunderkIndex Report conducted in-depth research of 99 UK eCommerce brands, analysing on-site shopping journeys and customer engagement across both email and text channels over a six-month period.

Light 130

Light Promotion Customer Engagement Tailored 130

Inside Retail

NOVEMBER 29, 2023

With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales. Customers who return frequently can become true brand ambassadors for your program.

Strategy 130

Strategy Engagement Customer Engagement Consumer 130

Inside Retail

JUNE 30, 2021

The retail industry in Malaysia has struggled during Covid, but shopping centre Pavilion in Kuala Lumpur has continued to find a way to reach consumers. Many tenants have realised the benefits of using multiple channels to reach out to their customers and offer an omni-channel experience.

Department Stores 246

Department Stores Shopping Layout Outdoor 246

Inside Retail

MAY 21, 2024

Within the same year, a retail partnership with David Jones catapulted the brand’s consumer awareness much higher. “I At the moment our focus is providing a seamless customer experience online and in-store,” Woods said. “We I absolutely knew we were going to kill it in David Jones. I don’t know why, I just knew it was going to work.

Boutique 263

Boutique Fashion Expansion Department Stores 263

Inside Retail

JANUARY 16, 2024

This time, we have selected five great opportunities during the first half of the year with insider tips on how brands can build communications and promotions around them to enhance customer engagement and drive conversions. Many consumers eagerly await April 1 every year to see what brands – and media – are going to “announce”.

Marketing 130

Marketing Promotion Engagement Flow 130

CRP

NOVEMBER 25, 2024

But before we dive in, let’s explore its direct impact on consumer behavior. Deepen Engagement with Interactive Elements QR codes with exclusive features or augmented reality (AR) experiences bridge the gap between the physical and digital worlds. This enhances your customer experience and makes your brand stand out.

Marketing 52

Marketing Color Tailored Texture 52

Retail Focus

NOVEMBER 7, 2023

They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers. Notably, statistics underscore the importance of this transformation: 32% of consumers seek in-store experiential moments. 58% are influenced by excellent past customer service.

Engagement 147

Engagement Customer Engagement Layout Shopping 147

Inside Retail

MAY 21, 2024

Within the same year, a retail partnership with David Jones catapulted the brand’s consumer awareness much higher. “I At the moment our focus is providing a seamless customer experience online and in-store,” Woods said. “We I absolutely knew we were going to kill it in David Jones. I don’t know why, I just knew it was going to work.

Boutique 245

Boutique Fashion Expansion Department Stores 245